Website Speed Optimization Techniques

Contents● Introduction● Content Delivery Network● Combine Images To CSS ● Gzip Compression● Expires Headers● Optimize Images● Page Caching ● Optimize Plugins and Themes● Minimize Redirects● Server Response Time Optimization

Introduction ● We all want websites to load faster. The users of every website are looking for a faster, easier

experience. ● Overall, the size of the sites are getting bigger and need to be made faster, so the users find it

easier to navigate them and make purchases on them.○ Site speed is a part of google search algorithm ○ User experience is one of the key goals of a website and speed is one of its most important

aspects ○ Slow loading pages suffer from low user engagement and lower chances of getting ranked on

search engines

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Content Delivery Network● A Content Delivery Network transfers the static files to servers that are close to the users. This

helps in making the web pages load faster. A CDN is more suitable for larger websites, for

speed and performance improvement.

● A CDN helps in faster delivery of content and and web pages to the servers at user locations.

More and more websites are using CDNs to improve the speed of their website.

Combine Images To CSS● A large number of Images on the webpage, causes its speed to go down drastically. Combining all

background images into one, using sprites can help in reducing the page load speed time. ● The appropriate image segment will be shown as a result of the CSS background-image and

background-position properties.

Gzip Compression● Compression is an easy and useful way to save bandwidth. This is useful in improving the

speed of the website. ● Compression of HTML and CSS files with gzip helps in saving fifty to seventy percent of the

size of the file.

Expires Headers● This technique helps to store website details on the computer for faster loading, the next time

around. The expiration date in the header helps in determining the amount of time for which, the file will remain in the computer.

● The expiration time can be set as desired.

Minify Javascript and CSS● Minification helps in removing the unnecessary characters from code execution. This helps in

improving the load speed of the site. This helps in removing comments, block delimiters, new line characters and whitespace characters.

● These characters hinders the code execution process. Minification helps in reducing the amount of code that is transferred over the web.

Optimize Images● The Agile methodology makes the process of development extremely flexible.

● Since the development process responds to changes, the requirements change over time and

development process works flexibly towards adapting to the changes.

Enable HTTP Keep Alive Headers● Keep alive allows the same tcp connection for HTTP conversation in place of a new one with

each new request. It is a communication between the web server and the web browser. ● This communication helps grabbing more than one file at a time.

Page Caching● This is another useful method for improving the load speed time of websites. Cached pages are

served up as static HTML versions of a page. This helps in reducing queries and improving the page load speed.

● Search engines like google store a backup version of the page ensure that the stored page gets served up, taking lesser time.

Optimize Plugins and Themes● Adding more and more plugins and themes to your site, which you are not using, can slow down the

speed of the website. Remove all those plugins and themes, which are not in use anymore.● Besides that, you also need to remove all the spam comments from your site dashboard and helps it

load faster.

Remove Pop-Up Ads● Too many popups on the page can reduce its load speed. ● Reducing the popups and ad banners on your web pages, is a useful way to improve the speed of

the site.

Minimize Redirects● Many a times some pages on the website become redundant, but are still getting traffic.

Redirects are used to transfer this traffic to more relevant pages. Although this is an important SEO practice, too many redirects reduce the speed of the website. Basically when a redirect is processed, time gets wasted in moving the user from one page to another.

● Redirects affect mobile users a lot more than desktop users and must be used selectively on any website.

Server Response Time Optimization● If your website is getting a high amount of traffic, the server response time will automatically go

down. You need to check database queries, routing and memory and ensure that everything is in order.

● This will help in improving the server response time.

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