Ways to Crack Pigeon for Local Businesses

The most important consideration for every website owner online is to optimize their website to

rank on top of search results. The Google pigeon algorithm update for local search affects

businesses for their local search. This has made it a challenge for local businesses to keep up

with it and still rank on well for relevant search. Pigeon has made a huge difference as it brought

about a change in the way search engines interpreted location tools. It also brought about an

alteration for search results within Google maps. This has made it important for local businesses

to focus more on optimizing to rank higher for local search.

There are some ways which can be followed to be able to optimize for mobile search for better

rankings with pigeon.

Mobile optimization – it is important for websites to be responsive as most searches

today are done on the phone. This is even more specific for local searches as people look

for things when they are on the go. Making your website responsive is surely going to

help you rank on top for that specific local search. Mobile friendly pages are preferred by

search engines as they can reduce their crawling work. They need to crawl only one page

which makes it easier for them to rank your website if it is responsive. There are some

businesses that have a dedicated mobile site. These should be pointed back to a mobile

responsive page. Both of these types are considered well enough as far as they point back

to a desktop page with all the major relevant content. This provides Google a clear path

from the mobile page making it effective.

Analytics –

It is important for businesses to set up 404 pages. Along with this, they need to keep

testing if links are opening on both mobile and desktops. Only this will ensure that

audiences are getting what they are looking for and not being shown empty pages.

Experts advice every website to have analytics on it. You should also set up specific 404

pages. This will help to know as to how many 404s are being delivered. It will also give

an idea from where the referral path of the 404s leads are coming from.

Schema markups –

These are essential for businesses to ensure that search engines draw the right

information for maps and location search queries. Adhering to this is useful as it gives

better control for you and search engines over what is being displayed. It lets businesses

to mark up information on the website to local information, hours of operation, and

reviews.

Optimizing directories -

It has become vital for businesses to make their presence on online directories as not

being there on popular ones may make them invisible to search engines. This will not let

you appear on rankings.

Reviews -

Internet users majorly judge a business based on the reviews it gains. You should make it

a point to get reviews for your business as this will make your website visible in map

listings along with star ratings. This helps to create a good image.