TV_RING, Audiovisual MAC 2014

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TV-Ring Project Presentation at audiovisualMAC 2014

Text of TV_RING, Audiovisual MAC 2014

  • MAC 2014. Programaci i explotaci de continguts a la carta Coordinated by: Partners:Funded by: de continguts a la carta
  • TV-RING: Television Ring Testbeds for Connected TV services Coordinated by: Partners:Funded by: Sergi Fernandez, Project Coordinator i2CAT Foundation
  • TV-Ring Project Coordinated by: Partners:Funded by:
  • Consortium Coordinated by: Partners:Funded by:
  • Connected TV Devices Coordinated by: Partners:Funded by: I Estudio Anual IAB Spain, TV Conectada y Vdeo Online. http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf
  • Connected TV penetration in Spain, Oct. 2013 Coordinated by: Partners:Funded by: I Estudio Anual IAB Spain, TV Conectada y Vdeo Online. http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf
  • Connected TV vs Pay-TV, Des. 2016 Coordinated by: Partners:Funded by: Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain. By Informa Telecoms & Media. http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf
  • VoD Platforms in Spain Coordinated by: Partners:Funded by: http://www.mcu.es/gabineteprensa/notas/34762013/cine_online.pdf
  • Global Consumer Internet Traffic Coordinated by: Partners:Funded by:
  • Global Internet Video TV traffic Coordinated by: Partners:Funded by: http://www.statista.com/statistics/267222/global-data-volume-of-internet-video-to-tv-traffic/
  • Global Internet Video TV traffic Coordinated by: Partners:Funded by:
  • Connected TV Industrial Impact, Des. 2016 Coordinated by: Partners:Funded by: Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain. By Informa Telecoms & Media. http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf
  • Coordinated by: Partners:Funded by:
  • What is HbbTV? Coordinated by: Partners:Funded by: Hybrid Broadcast Broadband Television (HbbTV) is a pan-European specification for interactive television delivered over both broadcast and broadband Internet connections, delivering information and entertainment services to HbbTV-enabled set-top boxes and iDTVs.
  • Why HbbTV? Business drivers Technical The establishment of a unified European HbbTV standard means content owners and application developers can write once and deploy across many countries Consumer Demand More content, both free and paid Better quality (HD) programming Coordinated by: Partners:Funded by: More content, both free and paid Better quality (HD) programming New services such as VOD, Interactive TV, Information, games and more Broadcaster Innovation Interactive TV to attract consumers and retain their audience New forms of advertising and revenue Open content libraries to national and global audiences to build brand and deliver new revenues
  • HBBTV Europe Coordinated by: Partners:Funded by: At present, more than 90% of all producers of TV sets have adopted the HbbTV standard (source: GfK). In 2016, more than 50% of all TV sets to the people at home will be suitable for HbbTV (source: IHS Screen Digest and Idate). Global Source: HbbTV Forum Netherlands. http://hbbtv.nu/wp-content/uploads/2014/05/HbbTV_in_Europe_v5b_English.pdf
  • HBBTV Global Coordinated by: Partners:Funded by:
  • TV-Ring Project Coordinated by: Partners:Funded by:
  • Pilots Coordinated by: Partners:Funded by:
  • Pilot Netherlands Quality Differentiation by using DRM Registering Selecting account Showing other qualities Coordinated by: Partners:Funded by: Can we simplify the encoding process and differentiate the quality of content based on one key with different statuses (basic, premium and gold)? Test user perception of service (objective and subjective). Are people willing to pay more for HQ content?
  • Pilot Netherlands In House Recommendations User permission for usage monitoring Differentiate contents and user typology currently watching TV Details on selected content Coordinated by: Partners:Funded by: How can we measure all NPO on-demand usage in a household and how can an HbbTV app make recommendations with this information, making the TV even smarter?
  • Pilot Netherlands Second Screen Competition Second screen quiz Second Screen log in Second screen results Main Screen Results Coordinated by: Partners:Funded by: How to pair all (2nd screen) devices in a household and by social media to one master app and how can we synchronize these results with HbbTV? How do we manage and encourage in-house real social interaction and create and encourage a competition model?
  • Pilot Germany Abenteur Lieve Before and After the Show: Browsing data (video, audio, image, text) Map (visualizing data localisation) During the Show: Social networks interaction Voting Coordinated by: Partners:Funded by: How to engage users offering transmedia services? How to use HbbTV for the depoyment of transmedia services?
  • Pilot Germany TV App Gallery Coordinated by: Partners:Funded by:
  • Pilot Germany TV App Gallery TV App Gallery is: An open portal for HbbTV apps An HbbTV app embeeding multiple HbbTV apps A straightforward testing environment Coordinated by: Partners:Funded by: A straightforward testing environment A door for new HbbTV apps not related to broadcast signaling An oportunity for small manufacturers to offer an app portal of standarized HbbTV apps. How to open HbbTV beyond broadcasters?
  • Pilot Spain Multiple Stream for Live Streaming and Content on Demand Depending on the content, GUI shows Multicamera and playback options On MC selection, user can see diferent cameras at the same time or choose one Coordinated by: Partners:Funded by: How to use HbbTV for multicamera on main screen? How users interact with multicamera and which are their preferred views?
  • THANK YOU!!! Coordinated by: Partners:Funded by: THANK YOU!!! Project web page and public documentation: www.tvring.eu Further details: sergi.fernandez@i2cat.net https://twitter.com/tv_ring https://www.linkedin.com/company/tv-ring