SMX Round-Uphttp://www.slideshare.net/SearchMarketingExpo/tag/smxadv14

Key SEO Take-Aways from the SMX Advanced Convention 2014

Tammy Smith - SEO Specialist Page 1 Solutions, LLC

@LakewoodSEO

Search Engine Land Summit

Duane Forrester - Bing - Local at 60+ mph

Erynn Petersen - Time Inc. - Search & Find

- Digital marketing of the future- Most technologies are here now

- Think Mobile + Local!- Real Time Ads based on where you are & when...

- FitBit, Fuel Band, Home climatecontrol via phone app, Tile, etc...

What Future Marketing Looks like...

http://www.slideshare.net/SearchMarketingExpo/local-search-at-60-mph-by-duane-forrester

http://www.slideshare.net/SearchMarketingExpo/search-and-find-marketing-in-the-age-of-internet-of-

things

SEARCH POWERED PSYCHOGRAPHICSRETARGETING FILTERS &

PERSONA MARKETING - Marty Weintraub founder and evangelist of aimClear

https://www.youtube.com/watch?v=sLseg30hyJ0Watch Marty Weintraub's entire SMX Presentation

Psychographics are:

Marcus Tober - Search MetricsMarianne Sweeny - Portent

Matthew Brown - Moz

The Periodic Table of SEO Elements 2014

• Branding• Sitespeed• Smart Internal Linking• 180 Links = “sweet spot”• Strong Content (always)• Relevant Keywords and Proof

Keywords• Natural backlinking (not #s)• MOBILE presence• CTR• “Search Experience Optimization”

and “Snowflake SEO” - unique and thoughtful, keep the person in mind

• Entity Based Optimization (semantic search not exact match)

• Good UX• Simplicity• Keep Nav minimal• Make sure locus of attention is where

your message is at (usually at the middle of the page, above the fold)

• Content Audits - • Don’t Bury Important Info - Visibility

key for SEs and People!• Eliminate old info• Put content where people are visiting• Knowledge Graph• Absolute Rankings are not so

important, look at what features occur around your results

The Periodic Table of SEO Elements 2014 (cont.)

This Data is from the upcoming SearchMetrics report

http://www.slideshare.net/SearchMarketingExpo/comparing-seo-ranking-factors-from-2013-to-2014-by-marcus-tober

Jay Myers, Emerging Digital Platforms Product Manager – Product

Recomendations, BestBuy.com (@jaymyers)

Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston)

Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (

@mdsimmonds)

Enhancing Search Results with Structured Data & Markup

Enhancing Search Results With Structured Data MarkupNow:

• Schema Reviews• NAP• Twitter Cards

(requires active Twitter account)

• Freebase.com

Future: • Purchases from the

Knowledge Graph (GS1 GTIN Initiative)

• Shipping Confirmation, reviews, and more via Gmail

• Booking Appointments from Google Search

• Interactive “Rich Pins” on Pinterest - https://developers.pinterest.com/rich_pins/

Quality Content• Mobile Friendly• Loads Fast• Social Signals• Author Rank• Think Engagement!

Creating Blockbuster Content

Presentation by Arnie Keunn - CEO of Vertical Measures

http://www.slideshare.net/SearchMarketingExpo/discover-hundredsofcontentideasbyarniekuenn

You & A with Matt Cutts

Questions? Feedback?