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Fiera Milano Media Company Profile
www.fieramilanomedia.it
Lead your business ’’
’’
Fiera Milano Media About us
Fiera Milano Media is dedicated to developing business connections, working with a system of multimedia products and services able to satisfy information, training, communication, and networking needs of its customers.
Since its founding in 2011, through the merging of 3 sister companies (Fiera Milano Editore, Business International, and Expopage), the aim has been to create a "media company" able to give value and help clients achieve their key business objectives, in terms of business networking and synergy with Fiera Milano clients.
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B2B publishing and content management
Data services
Executive training
Traditional and digital B2B communication
Fiera Milano Media Key Figures 2016
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Trade magazines
Web portals
Conferences
Training courses and events
B2B profiled database
Outdoor circuit
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9
12
120
3
1
Source: Balance Sheet 2016
Portfolio Revenue breakdown
Publishing
Digital Services
Training & events
Venue
(outdoor & sponsor)
Fiera Milano Media Major milestones
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Launch of the monthly magazine «Elettronica Oggi»
1st event branded Business International
Launch of the monthly magazine «Mixer»
Launch of www.expopage.net
Fiera Milano acquires:
- VNU pubblications (Tech branch)
- Specialized Editions - MMHolding
- Business International
Launch of the monthly magazine RE-Real Estate
Management of the outdoor circuit in Fiera Milano
Launch of www.foodhospitality.it
Launch of www.tech-plus.it
Fiera Milano Media 1st edition of SMW
Social Media Week Rome
Launch of www.webitmag.it
Launch of www.bimag.it
Launch of www.cwi.it
Launch of the Executive Club
Professional publishing
Professional Publishing Our digital network
Meeting point for entrepreneurs, managers, and key executives who are eager to reach contacts with specific business interests. Business international magazine (www.bimag.it) is the main gateway to the digital network, to get information about Italian business community.
Bimag offers news, analysis, benchmark studies, and insights to create new business opportunities and to promote economic growth for the companies in the local market and abroad.
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Business international magazine
www.bimag.it
Professional Publishing Technology
10 specialized magazines, 5 web portals featured in the Techplus network and 4 technic trade shows. This is our portfolio as produced in the Technology market. And since 2015 a great news: the Italian edition of ComputerWorld, the well-known international portal dedicated to the IT world.
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Professional Publishing ComputerWorld Italy
ComputerWorld – the voice of the IT management ComputerWorld Italia is the daily source for enterprise IT solution news. It closely follows all that happens in the ICT world in order to give its readers an up-to-date view of Italian and international technology market trends. The Italian edition is the result of Fiera Milano Media collaboration with IDG International, and its international licensing program. IDG is looking for established media experts in region where they do not operate. Thanks to ComputerWorld, all IT professionals will be able to get access to a huge International resource of IT knowledge and will be able to promote their own brands on IDG professional portfolio.
At the end of 2015, the 1st CIO Agenda, the summit dedicated to Italian CIO, will take place.
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www.cwi.it
Professional Publishing Food Hospitality
Two print magazines, and a wide digital portfolio made by a network featuring some web portals (in the Ho.re.ca, the retail market, and tourism industry) and a digital magazine in the entertainment market.
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Professional Publishing weBitmag
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The weBitmag portal is the new online platform of contents and services spanning the world of tourism. The news of webitmag are the heart of the website in addition to thematic channels with different insights, studies & analytics of the main research companies, and institutions, focused on issues related to tourism and lifestyle, as well as a section dedicated to events. Webitmag is also completed by a rich web video section, a biweekly newsletter, with a strong attention on social media and blogs, featuring the influence that the web component had and is having in the world of tourism.
weBitmag offers a new kind of relation with the players of this industry, pointing the attention to a new model of digital media communication, from content marketing to native advertising.
www.webitmag.it
Professional Publishing inStoremag
instoremag.it is the web portal focused to the retail market; a window winde open to the «what’s new» in the retail community and the industry of consumers. Easy to navigate, but very effective, it offers new tools and multimedia contents. Its value is also empowered by a depth weekly newsletter.
An English version is available as well, targeted to buyers, managers and foreign professionals.
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www.instoremag.it
Professional Publishing Real Estate
RE-Real Estate (monthly magazine about economics and property finance in the Italian market) and Reurope (European monthly magazine about economincs and property finance in English) and the annual guide titled «Guida Medhit», together with www.re-web.it, form our real-estate portfolio.
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Database
Database
With more than 1 milion email addresses, Business International Contact (BIC) is built from a continious process of collection of profiled data to ensure your marketing message reaches the target audience.
The Italian section has now been integrated by a new database that includes business professionals coming from emergent countries (Brasil, South Africa, China, and Turkey).
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bimag.it/bi-contact
Database Business International Contact (BIC)
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bimag.it/bi-contact
With more than 1 milion emails, Business International Contact (BIC) is built from a continious process of collection of profiled data, to ensure your marketing message reaches the target audience. The Italian section has now been integrated by a new database that includes business professionals coming from emergent and dynamic countries, such as Brasil, South Africa, China, and Turkey.
North-‐west
North-‐east
Central Italy
South and Islands
Brasil South Africa
China
Turkey
Database Expopage
Thanks to www.expopage.net, Fiera Milano Media offers the online catalogue of more than 100 exhibitions that take place in Fiera Milano exhibition ground. It turns a simple list of company names into the most advanced search engine in the trade show industry with more than 500,000 profiled companies.
Visitors can organize their visit, planning their experience and scheduling their meetings; on the other hand, exhibiting companies can publish information and news about themselves to create their own virtual stand in the catalogue and to communicate with their target audience through B2B email marketing activities. Campaign audience may be segmented using expopage database.
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www.expopage.net 19% Food, Ho.re.ca.
12% Manifacture, Energy
18% Furniture
6% IT, Technology
15% Travel
13% Fashion
Database Who’s Who
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WhosWho.it is the most complete, up-to-date and searched database for managers and top executives. Quick through the web, it is possible to get access to a unique database containing more than 240,000 manager infos and 45,000 organization charts of Italian and international Italy based companies (the most important in terms of turnover).
Subscriptions can be customized for single user or corporate.
www.whoswho.it 44.850 Top management
17.394 Consultants
34.000 AFC
35.000 HR
14.189 ICT
15.600 Sales
13.403 Marketing
11.306 Supply chain and procurement
5.401 Logistics
Training, events, and networking
Training, events, and networking Key Figures
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Fiera Milano Media produces a variety of events, including training courses, seminars, masterclasses, and manager and top-executive conferences, branded Business International. All these activities are designed to understand and learn how our clients can enhance performance, manage risk and improve sustainability. The keywords are: professional training and networking system. The new exclusive program dedicated to the top management debuts this December with the EXECUTIVE CLUB.
• High quality contents • Contact with decision makers • Lead and contact genera@on • Strategic communica@on campaign solu@ons • Custom projetc for tailored event
Training, events, and networking Our portfolio
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www.whoswho.it Seminars and training courses
Conferences and events
Network
• Expert and accurate contents and knowledge • Bespoke speakers • Exper@se development and skill op@miza@on • Interna@onal and Italian Case histories
• Rela@ons and business contact • Training solu@ons custom oriented • Access to high qualified and exclusive contents • Personal branding
Training, events and networking Annual Forum 2015
www.whoswho.it
BTOB MARKETING FORUM Milan
GLOBAL RISK FORUM Milan
MC4 MOTION CONTROL FOR Bologna
MARCH
ENERGY EFFICIENCY FORUM Milan
MEGA TRENDS 4 FINANCIAL SERVICES Milan
MAY
SOCIAL MEDIA WEEK Rome
CFO SUMMIT Milan
JUNE
WHAT’S UP ON PROCUREMENT – CPO CONFERENCE Milan
HR BUSINESS CONFERENCE Milan
ITE INDUSTRIAL TECHNOLOGY EFFICIENCY DAY Milan
JUNE
E-METRICS SUMMIT Milan JULY
E-COMMERCE BARCAMP & EXPO Milan
IEF INDUSTRIAL ETHERNET FORUM Milan
OCT
EUROPEAN HR DIRECTOR SUMMIT 2015 Milan
SEARCH & SOCIAL MEDIA MARKETING EXPO – SMX MILAN Milan
CIO & CMO SUMMIT 2015 Milan
NOV
MACHINE AUTOMATION Milan
DEC
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Training, events and networking Executive Club
A new meeting point, exclusively dedicated to CEOs, Presidents and Entreprenuers, to offer them a new and original way to face global economic challenges, to expand their management skills, and to achieve innovation. Everything with an international focus. Join the Executive Club means to join selected sessions and high qualified programs, with access to strategic contents (concierge service is included). The Executive Club will also offer to Top Executives the opportunity to peer-to-peer meetings and to enhance their own personal business network.
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NAME:
Digital Services
Digital Services A new way to communicate
Communicate means using a full suite of services. Fiera Milano Media aims to optimize your business with the ultimate high tech tools. That’s why our team thinks, designs, creates, and realizes contents, look-and-feel, code, process and software of last generation developing new generation marketing communication.
We will create a custom program tailored to your needs: - email e social media marketing - lead generation - remarketing - branded content.
Be interesting
Get potential clients
Build any relationship
Create the relationship
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General services: • Lead nurturing and generation • Social Business activities • Digital campaign (Dem - Display - Site) • Content marketing • Native adv • Blogging and Posting • Retargeting
Services for exhibitors and exhibition organizers: • Smart catalogue • Geolocation services • Infototem • Digital advertising • Wi-FI sponsoring • Ticket entrance sponsoring
Digital Services Our portfolio
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Outdoor
Outdoor Opportunities of Fiera Milano as a «media»
Fiera Milano, one of the most important Trade Show Operator worldwide and the first in Italy. It hosts more than 60 exhibitions every year in both venues (in Rho and Milan - fieramilanocity), and it plays a vital role in the Italian industry policy, being one of the preferred place where «Made in Italy» is presented to the world.
Milan is the natural meeting point for Italian’s business networks. It is the leading city in the Italian’s economy in terms of trade and finance opportunities.
Due to the B2B nature of Fiera Milano exhibitions, your campaign may be segmented to ensure your marketing message reaches the target audience.
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Outdoor Expo proximity
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Outdoor Key figures of Fiera Milano
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• 5 milions ca. visitors • more than 30,000 exhibitors • 390,000 m2 indoor (fieramilano and fieramilanocity) • 1.7 milions m2 sold per year • one of the best connected venue in the world (by air, rail network, tube, driving) • 17,000 car-parks available • more than 80 places to eat (bars, restaurants, etc…)
www.fieramilanomedia.it
Fiera Milano Media S.p.a.
Legal headoffice: Piazzale Carlo Magno, 1 20149 Milano, Italy
Headquarter (C/O Fiera Milano): S.S. del Sempione 28 20017 Rho (Milano) Phone +39.02.4997.1 Fax +39.02.4997.6573
Offices in Rome: Piazza della Repubblica, 59 00185 Roma, Italy Phone +39.06.845411 Fax +39.06.85301046
Company details: Share Capital Euro 2,803,300.00 (fully paid up) Registered company, fiscal code and VAT 08067990153 CCIAA 1201667 Shareholder: Fiera Milano SpA Controlled by Fiera Milano SpA