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Enlighten your software
eCommerce PlatformsEdwin Cruz
@softr8 https://mx.linkedin.com/in/edwincruz
@softr8
Motivation• eCommerce is growing exponentially
• Small business can reach a lot of new users
• Sell straight to final users
• Share knowledge
• Do not repeat my mistakes
@softr8
Global banner• Free shipping
• Promotions
• Phone Numbers
• <a href=“tel:011239999999”>123 999 9999</a>
• Shipping coverage
@softr8
Horizontal Category Menu
• Main Navigation
• All categories with their children
• Easy to navigate
• http://schema.org/SiteNavigationElement
@softr8
Hero Image• Prominently placed on a webpage
• First visual a visitor encounters
• Present an overview of the most important content
• Usually with slider effects
• GEO located
• Managed via CMS
@softr8
Promoted Products
• New Arrivals
• Best Selling Products
• Featured Products
• Featured Categories
@softr8
Personalization
• Cache layout
• Load personal information asynchronously
• Helps to load ‘faster’ the page
@softr8
Left Nav• Make your website easy to navigate
• Extra filters
• Price
• Shipping service
• Reviews
@softr8
Campaign Tracking
https://www.crowdint.com/services?utm_source=Twitter&utm_medium=Tweet&utm_term=SGCE&u
tm_campaign=free-quote
@softr8
PDP - Pro Tips• No Tabs, tabs are not SEO friendly
• Notify me on restock
• Returns & Exchange policies
• Measurements
• Create descriptions thinking in SEO not users
@softr8
Speed
• Ideally, reserve infrastructure resources only for checkout
• Expire caches in background
• Send emails in background
• … try to send everything possible to background
@softr8
Security Reassurance
• Site with HTTPS
• EV Certificate preferred
• Trustability icons, like Verisign
@softr8
Backend• Bulk update (Product Categorization)
• Orders/Users Advanced Filters
• Export to CSV
• Promotions
• Returns
• Inventory Management
@softr8
Daily Email to Business• New Users
• Recurring Users
• Social Activity - Sharing
• A/B Testing results
• Referral
• New Sales, average cost