RELIANCE JIO

IIMS PUNESEC-D

Mr. AMAN BANCHHORMr. AKASH DASHMr. VIJAY AMKARE

INTRODUCTION COMPANY EFFORTS MARKETING STRATEGY BUSINESS MODEL UNIQUENESS ISSUES FUTURE ASPECTS CONCLUSION

CONTENT

Reliance Jio Infocomm Limited. Sanjay Mashruwalla is the Managing Director. Headquarters located in Navi Mumbai. LYF phones is the subsidiaries of Reliance jio. 1,50,000 crore have been invested. It will cover 22 zones all over India. It was incorporated in 2007.

Introduction

Company Efforts

The Reliance unit has been buying spectrum since 2010 under a plan to return this quarter to a market that now has more than 1 billion mobile subscribers.

Reliance jio has appointed Shahrukh khan as their brand ambassador.

Invest into wireless unit of about 150 billion rupee.

Jio have plan to issue 15 billion new share at RS 10 ,each to existing share holders.

Competitive pricing & Tariff Plans. Jio is offering special operating own apps like jio

play, jio money, jio security etc. Jio is going to charge 1/10th of standard in

telecommunication charges. Focusing on calls, text and data respectively

without any roaming charges throughout India. Student gets an additional 25% data usage if they

register their sim card on a student ID.

Marketing Strategy

Jio Business Model

Jio is the only company who is using fourth

generation (4G) LTE service. Jio is operating its network on 1800 MHz and 2300

MHz bands in Mumbai. Normal download speed of Jio is 15-20 Mbps. Lowest international call tariff in the world. 4G handset with free connection for starting at as

less as RS 2999. No surge pricing on public holidays , festivals and

new year.

Uniqueness

Initial offer packages are of 90-150 rupees, but

few months down the line these brilliant offer may charge you 500.

Offer are of validity of 28 days instead of 31, then for a year 13 packs are required in place of 12.

Bandwidth that jio will follow is traffic free but tough to catch.

Gaining the sim and operating have some boundations.

If try to trick the companies complex network system, then company have right to bann the sim.

Issues

It will increase its market share. To bring 1Gbps broadband to 100 Indian cities. To start a new era of digital life. They have target to add up to 100 million user . Now they are preparing their base in the market but

after 5 years they will work upon their profit.

Future Aspects

Conclusion