RELIANCE JIO

BS SUDARSHAN

Presented By

CONTENT

• INTRODUCTION• START –UP PROCESS• UNIQUENESS• JIO APP• MARKETING STRATEGY• ISSUES• FUTURE ASPECTS• CONCLUSION

INTRODUCTION

• Reliance Jio Infocomm Limited.•  Jio, is a  LTE mobile network operator in India .• Which is a wholly owned subsidiary of Reliance• Sanjay Mashruwalla is the Managing Director.

• With coverage across all 22 telecom circles in India• Headquarters located in Navi Mumbai.• 1,50,000 crore have been invested.• It will cover 22 zones all over India.

Start-up Process Firstly Jio has started providing free Wi-Fi hotspots, data, call, message services in cities throughout India. Secondly Reliance Jio had started its Preview Offer in May this year . That was only for a Reliance employees. Soon after that the Jio SIM was available to people. The Preview Offer SIM was virtually available to everyone. Before the mid August, the Jio has a service incredibly fast. Reliance Jio Welcome Offer, which started from September 5.

Jio Demand in the market

Reliance jio’s vision• Reliance’s vision for India is that broadband and digital services

will no longer be a luxury item ,Rather convert it into a basic necessity that can be consumed in abundance by consumers and small businesses .The initiatives are truly aligned with the Government of India's ‘Digital India’ vision for our nation.

• Digital Healthcare• Affordable Devices• Jio Drive• Digital Education• Digital Currency• Digital Entertainment and social connectivity

Uniqueness

• Jio is the only company who is using fourth generation (4G) LTE service.

• Jio is operating its network on 1800 MHz and 2300 MHz bands in Mumbai.

• Normal download speed of Jio is 15-20 Mbps.• Lowest international call tariff in the world.• 4G handset with free connection for starting at as less as

RS 2999. • No surge pricing on public holidays , festivals and new

year.

JIO APP• In May 2016, Jio launched a bundle of multimedia

apps on Google Play as part of its upcoming 4G services. While the apps are available to download for everyone, a user will require a Jio SIM card to use them. Additionally, most of the apps are in beta phase. Following is a list of the apps:

JIO

TRAFFIC PLAN OF JIO VS other telecommunication companies

MARKETING STRATEGY

• Jio is offering special operating own apps like jio play, jio money, jio security etc.

• Jio is going to charge 1/10th of standard in telecommunication charges.

• Competitive pricing & Tariff Plans.• Focusing on calls, text and data respectively

without any roaming charges throughout India.• Student gets an additional 25% data usage if

they register their sim card on a student ID.

Market share of telecom companiesMarket share of telecom companies

AirtelIdeareliance JiovodafoneAircelBSNLDocomo

11.26%

7.87%

27.22%

18.01%

6.1%

21.1%

8.44%

ISSUES• Initial offer packages are of 90-150 rupees, but few

months down the line these brilliant offer may charge you 500.

• Offer are of validity of 28 days instead of 31, then for a year 13 packs are required in place of 12.

• Bandwidth that jio will follow is traffic free but tough to catch.

• Gaining the sim and operating have some boundations.• If try to trick the companies complex network system,

then company have right to ban the sim.

• It will increase its market share.• To bring 1Gbps broadband to 100 Indian cities.• To start a new era of digital life.• They have target to add up to 100 million user.• Now they are preparing their base in the market

but after 5 years they will work upon their profit.• To develop product for 2G/3G user ,who have

not enjoying jio opportunity.

Future Aspects

Conclusion Since Reliance Jio is backed by its parent company with a pan-India 4G spectrum, it is here to stay for a long time. Free voice calls & cheap data tariffs offer might not seem sustainable in the long run, but one mustn't forget that Jio derives its strength from RIL's balance sheet, sitting on a cash pile of nearly Rs 91,000 crore.

Till January 1, consider that every service from Jio is part of a big beta testing. Declining speed of 4G. More and More customers linking to reliance. A tough competitor to all other telecom companies. A big step towards digital India.