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The social marketing platform for professional events

Presentation nordic growth hackers 2014

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Jon Schäffer from Conferize talks at Nordic Growth Hackers about mining event communities and turning them into leads. Read more at http:www.nordicgrowthhackers.com Watch Jon Scãffer's presentation at youtube.com: https://www.youtube.com/watch?v=gUUqmYPD0c0

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Page 1: Presentation nordic growth hackers 2014

The social marketing platform for professional events

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Conference10%

served

Cloud90%

Un-served

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100% served

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DO IT TOGETHER

Organizers

Attendees

SpeakersSponsors

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#nordicgrowth

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build event communities globally !

make people attend more events while growing our user database

!

aim to increase our Google Rank

How we…

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4,500,000 people 15,000 events

= 300 people per event

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22 million activities

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Converting leads to users# Leads

Users

Buyers

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Attendees

Followers

Invite & save 50 %

Welcome to CES 2014. Want to save with friends?Give your friends 25 % discount

Martininput email…

Susie Nickinput email… input email…

Think “Dropbox & Groupon”

Event Community

“Save with friends”

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Sending email invites

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Email conversion rates

Attendees Open rate: 70% Click rate: 28%

Conversion: 30-50%

Speakers Open rate: 69% Click rate: 35%

Conversion: 43-68%

September: Average 130 people

invited per event

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Building communities

0

200

400

600

800

2012 2013 2014

Total registrations Conferize community

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0

1000

2000

3000

4000

2012 2013 2014

Total registrations Conferize community Social Activities

Social activities ###

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ISSUU 9/10 Google Rank“You publish”

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ISSUU 9/10 Google Rank“You publish”

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Top 3 in search

Search “Publishing”

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Conferize widgets

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Conferize widgets

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Conferize widgets

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Conferize widgets

FOLLOW

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Questions? !

Jon Schäffer Co-founder, Conferize

@JonSchaffer