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From 0 to 11,000 fans with €0 ad costs

Jan Hrubý, CXO @ hiMoment

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Erasmus Student Network

16,000 volunteers, 40 countries, 1 goal

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Mov’in EuropeMobility is a lifestyle.

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The first stepsThrowing stuff at the wall.

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The organic reach issueFacebook hates us.

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The review Personas, tracking, and all that stuff.

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The life project crisisDemotivation, stagnation, and misery.

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The interactionAsking, not telling.

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The summaryThere’s no actual growth hack.

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Building a fanbaseUnderstand what your audience relates to• Do your research. Detail your personas. Track your efforts.

Get ready to make tons of content• That means tons. Some of that will not click. Deal with it.

Be consistent• Post often. Don’t repost bullshit. Create templates.

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Further readingCreating personas• http://www.alexandercowan.com/tutorial-personas-problem-scenarios-user-stories/

Intro to tracking campaigns• http://mrozilla.cz/blog/tracking-is-cool-yo/

How storytelling lured the internet• https://www.theguardian.com/technology/2016/jun/16/lonelygirl15-bree-video-blog-

youtube?CMP=fb_gu

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@mrozillawww.himoment.com