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A the search engine for products as seen in films, music videos and TV: Watch it - Seen it - Find it.
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Copyright © 2014
Overview
Apple iPhone 4
Seth Macfarlane (Ted)© Copyright 2014 Universal Studios
Plasement Overview Copyright © 2014 2
Introduction
What is Plasement?In short, Plasement is ‘The Product Placement Search Engine’.
How does it work?Plasement uses information from prop and product placement agencies to provide an accurate up to date library of data for consumers to discover the identity of branded items they have seen in media productions - film - tv - music video. Some of this data is already in the public domain but is provided across a disparate inaccurate array of sources.
Who will use it?Consumers — Plasement satisfies the avid curiosity of today’s consumers delivering instant well-presented accurate product information from recent media productions.
Businesses — Plasement satisfies the needs of the brands, agencies and production houses to understand the direct correlation between the consumer response to branded product’s appearances in media productions by providing statistical information back to the brands, agencies and production houses.
Plasement Overview Copyright © 2014 3
The CurrenT ProduCT PlaCemenT ProCess
Brands
ProduCTIons
ConsumerenGaGemenT
moreInFormaTIon??
Forums
WeB PaGes sPeCIalIsT
sITes
BloGs
The Current Product Placement Process:
- Consumer gets inaccurate product information
- Brands receive little/no useful data to support
new campaigns
Plasement Overview Copyright © 2014 4
The CurrenT ProduCT PlaCemenT ProCess
Brands
ProduCTIonsPlasemenT
ConsumerenGaGemenT
moreInFormaTIon
The Product Placement Process with Plasement:
- Consumer gets accurate and relevant information
- Brands receive relevant feedback against campaign
Consumers
Plasement Overview Copyright © 2014 5
The CurrenT ProduCT PlaCemenT ProCess
Brands
aGenCIes
aGenCIesProduCT + ProP InFo
sTudIosPlasemenT
Plasement Process in Detail:
sTaT
s
sTaTs sTaTsaCCuraTe daTa
Plasement Overview Copyright © 2014 6
How It Works
Our Search ToolThe way in which users browse the Plasement database is simple. No matter how vague or detailed the query, information entered into our search tool will bring up relevant product results.
Your ResultsFrom the results page, users can: share products, refine their search, locate an item*, or continue browsing through connected categories.
* Plasement can link each prop or product to an external website, allowing users to locate and perhaps purchase items online.
Plasement Overview Copyright © 2014 7
WIDTH FITS MOBILE DEVICES
SELECT CATEGORY i.e Music Video
TYPE OF PRODUCTi.e Watch
DATE OF RELEASEMonth / Year
HIT SEARCH!
Search Tool:
Plasement Overview Copyright © 2014 8
CALL TO ACTIONSGet it! Share itSearchCopyright Info
PRODUCT DETAILSProduct images& related links
– SEARCH RESULTS –Results Page:
