fast trackdigital marketing training

www.CliCkACAdemyAsiA.Com

• Intensive 2-day course covering a complete overview of digital marketing

• Learn to build powerful online strategy and review best practice case studies

• Understand the digital marketing spectrum from paid search, SEO, e-mail marketing, to affiliate marketing & mobile marketing

Date : 12-13 January 2012Venue : Penang Skills Development Centre (PSDC)Time : 9am – 5pm dailyCourse Fee : RM2,300/PaxContact : Lynn, call +603 7803 6191,or e-mail : support@clickacademyasia.com

FREE 1-YearEconsultancy Silver Membership for each participant WORTH USD495 (RM1,500)

Get access to the world’s richest source ofdigital marketing and e-commerce insight,

including trend reports, stats,research data, best practise

guides and more!

World-ClassDigital Marketing Training

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UK’s Most Popular Digital Marketing Course is Now in Malaysia!

A 2 day digital university. We’ll introduce you to the essentials of a wide range of digital marketing and e-commerce staples.

overview

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing discipline, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

program

This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store.This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity). It will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

who should attend?

This course is ideal for those with experience of traditional, offline, marketing but little or no exposure to online marketing channels, or those with experience in specific digital disciplines who want to know how different channels can fit together.

how will I benefit?

Upon completion of this course, you will be able to:• Understand how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy• How to build great websites through content, navigation and optimising them using analytic• Evaluate traffic-driving techniques to get more of the right people to your site, profitably• Use log-ins and email marketing to stay close and build long-term relationships

what will I learn?

The course is broken down into manageable modules most of which include either exercises or case studies for you to work through.

Setting the Scene• What do we mean by digital marketing?• Why integration is important• Some key terms and definitions• Who is online?• How do people use the internet?• Knowing your customers - external resources• Knowing your customers - internal data

Planning and Strategy • What is different about planning online?• Some planning models to build with• Budgeting - why it is different in digital marketing• A few legal considerations

Gathering Data • Why you need to identify individuals• What data do you need to gather?• Click-stream data - you are what you click

Website Design and Usability • Setting objectives• Planning your website - functionality, navigation and content• Customer personas and customer journeys• Copywriting for the web• Usability testing - how to make sure things are working• What’s new - on-demand video, mashups, user generated content

Tracking and Measurement • What can you measure and how do you measure• What does ‘good’ look like - key metrics• Traffic-driving - advertising, search, email, affiliates and referrals• Web measurement - what you can track and how you can use it

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efast track digitalmarketing training

Testing in Digital Marketing• Why online is a testing paradise• How do you test?• What can you test?

Creative Considerations • How is writing for the web different to offline?• Costs, skills and time-scales - how to manage the creative process• Tone of voice guidelines• An integrated creative experience from offline to online• Some great websites and emails to get you thinking

The Digital Marketing Toolkit • Display Advertising – pricing, creative and optimisation • SEO – what is it and how do you do it better?• Paid Search – what is it and how do you do it better?• Affiliate Marketing – what is it and how do you do it better?• Email marketing - acquisition and retention• Viral Marketing – why it’s hard to get right • Online PR – what are the secrets? • Interactive TV – what can it do for your business?• Mobile – acquisition and retention…anywhere!• Other acquisition tools – gaming, blogging, podcasting

Summary • Key considerations for digital marketers • What will the future hold?• How to build the dream online strategy• Further reading and sites to keep an eye on

ClickAcademy Asia (CAA) was established in 2011 in Kuala Lumpur, Malaysia, to provide Asia’s professional talents a professional community and learning platform. CAA works with professional associations and bodies, and world class content providers, to inspire Asia’s professional talents to continuously upgrade their skills and connect with industry veterans and passionate experts who can share their experience and skills in the industry.

The academy specializes in digital marketing training covering all spectrum of the new media marketing, media and advertising training, marketing and sales courses, leadership and management skills training and short IT courses.

In addition to nurturing Asia’s professional talents, CAA also believes in promoting Asia’s experts and industry veterans who can passionately share knowledge and experience in theirspecific areas.

CAA is a Certified Training Provider by HRDF:

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thetrainer

EU GENE ANG founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others. Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL.

Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.

Founder & Principal TrainerClickAcademy Asia

eu gene ang

twitter.com/click_asiafacebook. com/ClickAcademyAsia

+603-7803 6191

f +603-7803 3481e suppo rt@ClickAcademyAsia.comw www.ClickAcademyAsia.com

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Econsultancy’s Silver Membership (USD495/year) offers unparalleled access to Econsultancy’s rich resources of digital marketing reports, best practise and beginner’s guides, stats, events, blogs and forums.The benefits of Silver Membership plan are:

• Unlimited free access to all the original reports that you need, including Best Practice Guides (cost USD400 each), Power Template Packs, Internet Stats Compendium, Trend Reports etc. • Discounts on events, including a 20% discount on Econsultancy conferences • Full access to member forum with inclusion of your profile in the forum • Access to the Econsultancy newsletter which provides award-winning insights • Invitations to exclusive social events and roundtables • Press release distribution for 3 releases

FREE 1-YearSilver Membership (WORTH USD495 or RM1,500) for every course participant

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about Econsultancy

ClickAcademy Asia works with Econsultancy of UK, a global leader in digital marketing training, research and consultancy, to offer world-class digital marketing classes in Asia.

All digital marketing courses offered by ClickAcademy Asia are:

Econsultancy is a global independent community-based publisher, focused on best practice digitalmarketing and ecommerce, and used by more than 240,000 internet professionals every month.

Econsultancy has worked with the following companies and organisations among others to provide consultancy, advice and training:

CLICKACADEMY ASIA SDN BHD No. 33-2A, Jalan SS 23/15 Taman SEA, 47400 Petaling Jaya Selangor Daru l Ehsan, MALAYSIA.

Our hub has 100,000+ members worldwide from clients, agencies and suppliers alike with over 90% memberretention rate. We help members build internal capabilitiesvia a combination of research reports and how-to guides,training and development, consultancy, face-to-faceconferences, forums and professional networking.

For the last 10 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York, Singapore and Dubai and we are a leading provider of digital marketing training, insight and best practise. We provide extensive custom training in the U.S, Middle East, Europe and Asia. We trained more than 4,000 marketers and ran in excess of 200 public training courses in the last year.

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