ONLINE SHOPPING

M O S E S I U H E I L U N ( 1 4 2 1 4 4 3 1 )

2 4 O C T O B E R 2 0 1 4

CONTENTS

IntroductionTrend in

Hong kongSurvey results

Future development

Conclusion

INTRODUCTION

What is online shopping?

The act of purchasing products or services over the Internet.

Online shopping has grown very fast in recent years because it is very convenient and easy to bargain shops.

TREND IN HONG KONG

Online shopping continues to grow in Hong Kong.

According to the latest MasterCard Online Shopping Survey. Online

shopping satisfaction levels among Hong Kong people increased from

59.8 percent in 2011 to 66.3 percent in 2012.

The trend of online shopping is very popular in Hong Kong.

VIDEO

MIND MAP

ONLINE SURVEY

Target: Hong Kong citizen

Objectives:

To understand Hong Kongers’ habit of online shopping and Opinion on

whether they think it can replace traditional store, thus investigate the

future development of online shopping

Site:

https://docs.google.com/a/life.hkbu.edu.hk/forms/d/1XEmcxrSvhK4c1pl

VW8ha5Zdy_-Ga7k8NmQ09CuccqkY/viewform

ONLINE SURVEY

Gender of interviewers:

37% of Male

63% of Female

Age of interviewers:

81.25% in 16-20

18.75% in 21-30

SURVEY RESULTS

05

1015

1

14

5

Numbers

Left

ver

tica

l axi

s ti

tle

People tried online shopping

Yes No

4

6

5

0 1 2 3 4 5 6 7

1

Freqency

Nu

mb

er

How often do you shop online?

Seldom Sometimes Always

SURVEY RESULTS

33%

41%

11%

7%

4%4%

TYPE OF ITEM(S) PEOPLE BUY

Accessories Clothing Books Electronic goods Materials Others

SURVEY RESULTS

Taobao15%

Facebook21%

Instagram28%

Yahoo18%

PChome3%

Amazon9%

Ebay6%

TYPE OF ONLINE SHOPPING TOOLS PEOPLE USE

SURVEY RESULTS

≤10029%

≤50043%

≤100021%

≤50007%

SPENDING OF PEOPLE IN LAST ONLINE SHOPPING($)

SURVEY RESULTS

0 1 2 3 4 5 6

Delay in delivery

Goods or services not correspond to description

Others

Numbers

Pro

ble

ms

Type of problem(s) in online shopping experience

Delay in delivery Goods or services not correspond to description Others

SURVEY RESULTS

0

1

2

3

4

5

6

Risky credit card purchase

Deceptive pictures

Others

6

5

2

Nu

mb

er

Reasons

Why do people not to continue online shopping

SURVEY RESULTS

79%

21%

Do you think Online shopping tools is more helpful for you to find what you want to buy, rather than in store?

yes

no

SURVEY RESULTS

29%

22%

32%

12%

5%

Do you think the following point(s) would be the possible drawback(s) of online shopping?

Safety problem Delay problem Guarantee problem Lack of after- sales service Others

SURVEY RESULTS

3

16

0

2

4

6

8

10

12

14

16

18

online Store(Jump to Q17)

Do you prefer online shopping or the traditional shopping (shopping in store)

online Store(Jump to Q17)

SURVEY RESULTS

00.5 1

1.52

2.53

Convenience

Cheaper price

Variety of product types

“Customer friendly” - can buy goods whenever they want”,

Easily searching (items)

Reason of using online shopping

Convenience

Cheaper price

Variety of product types

“Customer friendly” - can buy goods whenever they want”,

Easily searching (items)

SURVEY RESULTS

34%

30%

18%

18%

Reason of using traditional shopping rather than others

Guarantee

No delay problem in delivering products

Safe

Have after-sales service

SURVEY RESULTS

0

2

4

6

8

10

12

1

Do you agree online shopping has changed the normal shopping system ?

Yes

No

FURTHER DEVELOPMENT

1. In-store pick up

2. Mobile Apps

IN-STORE PICK UP

Customers are able to :

Buy items online and pick them up in an actual store

Purchaser can choose the others (friends/family) to get the products

rather than themselves.

If customer didn’t get the product with in the time limit, retailer would

cancel the order and refund the money.

MOBILE APPS

Customers are able to :

Shop online with their smart phone through using shopping apps, but

not just only in computers.

Shop whenever they want to , if they get their smartphones with them

Benefits:

1. Providing an convenient platform for the online shopping customers

2. Popularizing online shopping phenomenon: with the increase of the

online shopping tools, the number of people shop online would also

increase.

CONCLUSION

Advantages of using online shopping:For customers:

more helpful for people to find what they want to buy

more types of products for customers to choose in online

shopping tools

Cheaper price

more convenient

For businessmen:

save a lot of operation fee and spending (e.g. rent, human

resources)

CONCLUSION

Disadvantages of using online shopping:

Safety problem (eg. Risky credit card purchase)

Delay problem

Guarantee problem (eg. Deceptive pictures )

Lack of after- sales service

CONCLUSION

Online shopping vs traditional store

There are a lot of advantages using online shopping

Most of the people think online shopping has changed the normal shopping system

They think the change is beneficial

BUT

People prefer going to store than using online shopping

Most of them think that online shopping cannot replace traditional store

JOB DIVISION

Cheung Yan Ming : Mind map, introduction, trend in Hong Kong, survey

questions

Leung Tsz Ching Cynthia : Survey results (Charts), conclusion, video,

PowerPoint

Iu Hei Lun : Future development, Excel, Survey questions, survey

END

Thank you!!