Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1
Text of Entertainment, smart toys & the internet of things
Entertainment, smart toys & the internet of things. Alexandra Deschamps-Sonsino @iotwatch
CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
What is #iot? When we embed connectivity in everyday objects When those objects are designed with an understanding of the affordances of the web.
Hardware (open/closed) Connectivity (wi, zigbee/radio, GSM) Battery life Standards Privacy Security What things?
What things? Smart Cities Smart Homes Wearables Other
Flying Saucers in 1957
Frigidaires future kitchen in 1956
Honeywells Kitchen Computer in 1969
Dick Tracys watch in1946
#iot is everywhere!
Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products ..
Extending your screen-based content in the real world.
Tracking activity early on
Using toys to play on screens
Rewarding you for on screen play
Extending play online
Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux Pros Cons
Extending your cloud-based content in the real world.
Tracking physical activity
Good Night Lamp
Playing with other senses
Content on demand & timed
Works as a product even when the data doesnt work. Dependant on the structure of your data & APIs Pros Cons
Smart vs connected. designswarm.com/blog
How to do this? Assume a minimum investment of 5K to develop a crowdfunding worth prototype. Assume a minimum of 200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales.
The good news Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. Itll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand.