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SOPHIE WILLIAMS AS Media Magazine Research&Planning

Magazine research

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Page 1: Magazine research

SOPHIE WILLIAMS AS Media

Magazine Research&Planning

Page 2: Magazine research

Rock Classical Pop Indie Metal RnB

MUSIC MAGAZINE GENRE’S

Page 3: Magazine research

MAGAZINE PUBLISHERS Bauer-Bauer Media Group is a multinational media

company headquartered in Hamburg, Germany which operates in 15 countries worldwide. Since the company was founded in 1875

National Magazine company (Hearst)- Hearst Magazines UK is the trading name of National Magazine Company Ltd, established in 1910 by William Randolph Hearst

IPC Media- IPC Media (International Publishing Corporation) owned by Time Inc, is a consumer magazine as well as a digital publisher currently in the UK. Highly successful with a large portfolio selling over 350 millions of copies yearly.

Page 4: Magazine research

BAUER MEDIA GROUP Bauer Media Group is a multinational media

company headquartered in Hamburg, Germany which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.

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NATIONAL MAGAZINE COMPANY Hearst Magazines UK is the trading name of

National Magazine Company Ltd, established in 1910 by William Randolph Hearst and is a wholly owned subsidiary of Hearst Corporation, one of the largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate.

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FRONT COVER ANALYSIS Rock-

Indirect address but still appeals to audience by looking into the distance asking for attention.

Target audience would more than likely be women and men from the age of 16+, the image would almost appeal to girls the whole teenage heartthrob, good looking and men would aspire to be like him.16+ would be most interested in the rock genre.

Date of sale and price.

Plain background makes the image stand out

Masthead- covered due to magazine being recognisable anywhere

Cover lines, lets the reader know what’s included in the magazine

Feature article

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Pop-

Top of the Pops readership estimates for survey ending June 2012

Reach:It was read by 161,000 adults.Percentage reach:It was read by 0.3% of the adult population.

Pink, purple, yellow bright girly colours.

Target audience is girls as one of the taglines are the wanted are ready to date a fan. Stereotypical.

Age aimed at is probably 12+ due to the 13 year old pregnancy story, warning teens the things that can happen. What every

girl wants to know

Date, issue number and price of magazine.

Secondary Images

Cover line

Puff (grabbing audience)

Feature article

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GQ magazine covers contain a white background so the main image stands out

Model is giving direct address, appeals to the audience. He wants to be noticed, get the audiences attention.

Name of magazine is slightly covered due to the magazine being popular and easily recognisable to an audience.

The magazine appeals more to a male as the articles feature facts are aimed at men for example “sharp dressed man”, “The man”.

Name dropping, wants fans of the two males to buy this issue. Shows what to expect within the magazine contents

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Classical -

Direct address, getting readers attention, much more of a formal pose, she’s more covered up indicating the magazine is more for the older audience.

Masthead

The colours are quite simple (red , white, black) and quite grown up showing the target audience would range from 25+. Younger people wouldn’t really read this magazine as celebrity gossip isn't the magazines importance would appeal more to musicians, singers etc.

Limited colours

Barcode, date and price

Feature article

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CONTENTS ANALYSIS Font carried on from masthead.

Limited colours or black, yellow and white quite unisex

Offers available to the reader- subscriptions

Secondary images, offers, appeals to audience because they are getting free posters

Photo of the cover stars or either the feature article (band) shows what the magazine contains

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Date of issue

Cover stars, what page to find there article.

Mast head

Quote from the band featured in the magazine

Review given of the overall magazine, what people think etc

Contents of the magazine and where to find certain articles

Stands out to oasis fans, offers

When magazine is available, where to find it.

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Double page spread analysis Name in smaller print to the L on the right side of the page, she’s easily recognisable everyone knows who she is so no need to use her stage name in large writing over the page.

Quite an intimate image with direct mode of address could suggest the interview is more

personal.

Magazines logo/mark on the double page spread

Image would appeal to men as she's nude, quite provocative, seducing the reader simply by images and eye contact.

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Pull out quote

Brief overview of what the article may contain.

Secondary image, Quote from singer

Very laid back pose, likes to drink hence the pints, direct address, limited colours ( oranges, brown, black , white)

The bands name

Overview of the band, what to expect from their new album, past experiences.

Small print of name could indicate their a easily recognisable group.

Could be suggesting the band is on the mend/ suffered from a band break up in the past, could be reuniting again or the male in the image is recovering from injury's and he’s back to join the band- a little insider what to expect in article?

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Interview layout, shows questions are being asked and answered rather than a full page of news about the singer, more personal readers gain the answers to unanswered questions and find more out about the singer.

Direct address, much laid back, seems quite smug.

Tattoo sleeves create that stereotypical idea of a rock musician, quite rebellious.

Insight to what the article features. ‘Davey Havok talks style’

Quote from singer as title

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CHOOSING A MAIN IMAGE

As I wanted my genre of magazine to be classical rock the main idea for my cover image was to create a rather laid back rock star but at the same time for her to come across quite innocent and less out of control. I shot four images for my front cover, I felt 2 and 3 and would be more suitable for the contents and that image 4 would be ideal for my double page spread and the articles contents. I felt image 4 showed off how she really felt about life as a rock star and her almost taking a break from showbiz. I chose image 1 as I felt the image showed what the magazine was about and created that classic rock genre feel hence her holding the acoustic guitar, by not giving direct address she’s showing that everything isn’t about her, reflecting almost on her life she hasn’t always had it easy.

3 421

Chosen image

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CODES AND CONVENTIONS

Kerrang magazine- A simple colour scheme of black, white , yellow

and red have been used for this contents page due to the brightness of the colours, grabbing attention. Images of the magazines contents. The word contents is in the same text as the magazines masthead, but the colour yellow is used with a black box around. The masthead is printed on the contents but smaller. There are page numbers on some of the images indicating they are the must read article, pages. The Kerrang text is carried on for the ‘THIS WEEK’ but the colour yellow is used again. There are yellow headings with black box backgrounds to separate the type of content. There are smaller images used on the contents, some of the images contain captions and information underneath.

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ARTICLE CONTENT I made the choice of

my article content to contain something the audience could relate to, to be able to think about the things a singer has to be put through and what happens through the process of becoming worldwide including all the hate she may get and what it was like getting into the music industry.

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CHOICE OF MAGAZINE LAYOUT I wanted my magazine to relate to the same

layout as NME as it is a popular rock magazine, I felt it would appeal more to an audience as people would be familiar with layout and hopefully would make them what to pick up my magazine and buy. I eventually went for quite a plain layout with the cover star standing out, secondary images on the left, tagline and a mast head that would appeal to the audience.

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SHOOTING THE MAGAZINE IMAGES

Choice of surroundings and poses