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http://www.slideshare.net/todaysgrowth/ken-courtright-315-ceo-space
-or-
“Revenue Generating Websites”
Build Buy
100K612140,000,00085,000/day
50K Website Partner50K to us
1/3 – 1/3 – 1/3
Also: Teach how to “Build” or “Buy” “Rev. Gen” websites
1992 - 1998
2009 –Todd – Coffee shop
“NEVER AGAIN”
1998-1999
Our Company Today:
23 years later, an “Over-Night” Success
486 Revenue Generating Websites
Viewed 120,000,000+ each yr.
Growth Rate 28,000 views each day
50-50 split on Millions in Revenue / yr.
What I taught in L.A.
What do 18 year olds do to earn 1k to 20k / mo?
2. ”The Vehicle Creates the Revenue, not the Driver of the Vehicle”
18 year-olds Rule Book:
1. No Stinking Way I’m I buying into the
“Pile Theory
JobService ProviderDoctorSmall Business (10<)
*any Hr.=$
Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’s
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?
Does the driver of the vehicle play much of a factor?
Next few slides…
Help determine what business to startWhat new product to invent
What your clients want from you
And
What you should write into your websiteTO MAKE MONEY!!!
Let’s get cooking…How Great Would It Be?
Ad Revenue 3.3 B
How did we know to create that “Post” or article?Google told us what to write
It’s set to “Relevance”
If you click“Oreo” Ad
Snackworks paysGoogle $1.16
What Should I write on?What is everyone looking for?
Where’s the Money?
Google $2.50AllRecipes.com $1.07
Google $.80AllRecipes.com $.36
Review:What Should I write on?
What is everyone looking for?
1968 Uh Oh!
Corning had to wait a month for engineers to figure out next product
Do you really need to change?Why wait until you are dying to start another revenue stream?24% of all searches… (last 6 years)
Keyword planner, show you next product, idea or revenue streamin 30 seconds…
What should we write on ?What should we sell ?What do our clients want ? Ie. Bike Helmets
Your product, company, industry, body, etc., WILL die!
Why should everyone care about this simple little tool.
Entropy
Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !
Greatest Money Making Tool….EVER !!!!
Google Alerts…
Real World Use: Put your Key-Word silo into Google Alerts
Google Alerts
Mission Mode is holding a free workshop, note the title…
Editorialized Content Note:
We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”
Worthy of Repeating…
80% of web content is borrowed, curated or leveraged !
Greatest Money Making Tool….EVER !!!!
Real World Use: Put your Key-Word silo into Google Alerts
Google Alerts
Mission Mode is holding a free workshop, note the title…
Editorialized Content Note:
We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”
What would be the next step?
What Should I write on?What is everyone looking for?
What have we done so far…
1. Use “Google Adwords Tool” to determine what might be your: Next piece of content Next product to launch Next industry to go into
2. Use Google Alerts to “Editorialize” others content
80% of content is borrowed, curated or leveraged
Switch Gears:
Case Study
WebMD 1998 - 2005Dominated all “Spine” related Phrases
2001 – 2005Silo – 2005 to today
So far shown:
How to Create content people wantHow to Create “Authoritative” content people will trust (editorialized content)
Now, Let’s get Google’s attention:
Summary Spine-Health 1/64th of 1% was crushed !!!
Credibility Popularity Author Equity
How Google “Ranks” or “Stacks”
1. Credibility…
Started a site, posting weekly, goodBut, you are still “unknown”
What might happen if…
2. PopularityShoot – Post – Promote
Faculty - CEOSpace3. Author Equity
WebMD effect
1. Authors and Signals Lifts Main Site.
2. Main Site lifts all Faculty’s sites.
”Rising Tide”
3. Faculty – More traffic More Growth - More Leads
Lift from Social Signals (+1’s)
If Time - Nuggets
Talent is Never Enough… …Outwork everyone else!
You are going to screw it up… …until it is done! Don’t get good… …Get done!
My annual ritual wheel
M.J. final game
Disassociate… Go to War
Get off the stage, you are now boring them.