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REINVENTING VIDEO ADVERTISING
VIEWABILITY
Pierre Chappaz Executive Chairman
THE MISSION FOR NEW STANDARDS
$7.7 $11.1
$15.1 $21.9
$28.7
$36.2
2013 2014 2015 2016 2017 2018
Estimated global growth in video advertising (billions)
370% increase
2013-2018
Nomura Securities, eMarketer, March 2015
What Causes Viewability Issues?
Bots Video starts but is not in view
User leaves page before video is completed
1! 2! 3!
SHOULD USERS BE FORCED TO WATCH ADS?
Source: Censuswide Research, Jan 2015
of people find being forced to watch video ads before video content ruins the online experience
74%
Tubemogul: Viewability Vendor Report Q2 2014
The facts
70%!of non-viewable ads
aren’t viewable because the user leaves the page
78%!of non premium
pre-roll not seen
53%!of premium
pre-roll not seen
of advertisers and agencies believe lack of standards around viewability will inhibit video ad
spend*
Over 1/3
*Forrester & Teads, Q2 2015
Completed ≠ Viewable
1st Quartile Midpoint 3rd Quartile End
24.1
86.1
22.3
82.4
21.0
79.5
20.0
76.5
Total video impressions Completions Completions in view
Completion rate
70% view through rate but still, only
20% of pre roll completed views are viewable
Source: Integral Ad Science, Q3 2014
Video advertising which is disruptive,
not interruptive
100% viewable ads, 100% of the time
Premium environments
We believe in
TEADS IS THE INVENTOR OF OUTSTREAM
View-to-play video advertising that sits outside of the video stream
Performance Overview |Teads April 2015
Outstream advertising is based on a Cost Per completed views model, generating free time for advertisers.
164
93.0%! 100%!90%!
53.4%
72%
33%
2 s in view Reached complete rate Visible rate on completion
Teads!
Benchmark!
** Norm provided by Ipsos ASI France.
15% 32%
47% 50%
Ad recall InBoard™ (CPM)
InRead™ (CPM)
Average Video Formats
Pre-roll 22% 27%
37% Association
InRead tablet! 51% 41%
Even more effective on tablet
**
Brand association
Championing a new viewability standard
50% of the player in view for 30s
50% of the player in view for 15s
More efficient, more valuable, viewable video advertising!