INTEGRATED MARKETING COMMUNICATION

KARTIK MEHTA - [50]ASHUTOSH SHENDE - [91]ABHIJEET JADHAV - [26]ASHISH RAMEKAR - [74]

NARENDRA RATHOD - [79]PRASAD PALANGE - [65]

TOPIC: HOW TO MARKET YOUR START-UP

Are you aware of this ?

And this ?

Issues in India

• Overpopulation• Poverty• Sanitation• Corruption• Education (Literacy)• Religious Violence• Malnutrition• High infant mortality rate• Safe drinking water• And MANY MORE. . . .

India is striving to fight against these issues too !

“JOINING HANDS FOR BETTER INDIA”

EXECUTIVE SUMMARY

• PURPOSEFOR BETTERMENT OF INDIAEXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET CHALLENGE through our website.• EXISITING PROBLEMTo create awareness for such events, even though people are aware about such campaigns they do not take initiative to participate.

SOLUTIONSo, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.

There are few things more powerful than when people join together;

A group of people with one common goal can achieve great things.

www.challengekaro.com

ORGANISATION CULTURE• VisionTo bring people together for the brighter tomorrow• MissionTo engage everyone for social cause in a creative manner with the help of Internet (Using Online Portal)

How It Works

• Sign up using your email id or login to our website using social media sites• Create a challenge or participate into list of existing challenges for

Fundraising/Social Cause/Spreading the awareness• Nominate others (Min. 2 to Max. 6 People) to participate in the

challenge/campaign.• If successfully completed the challenge, One would be given away free gift

vouchers or invitations to some mega social charitable events• You can Participate/Nominate from the list of following:• Individuals or Groups• Colleges/Universities• Corporates• Colleagues/Co-Workers• Friends and Families

• First Mover Advantage• Social Awareness• Youth Empowerment• Mass Engagement

1. Grapevine Communication2. Penetration into- remote/rural areas 3. Acceptance by

communities

• Political Pressure• Cyber Ethics• Religious Differences

• Scope of Diversification• One platform for taking

initiatives

Four C’s of IMC• ConsumerThose who wants to connect with people joining hands with such communities and campaigns, having benefited with Growing Networking opportunities.• CostHaving Internet access is a must, and most importantly your TIME• ConvenienceNo timing constraints, Can access the portal anytime, and anywhere and can challenge anyone• CommunicationEvery subscribed user will be updated regarding new campaign, or viral challenges to take participation as early as possible.They can also give feedback and suggestions on each campaign/challenge through our portal.

2014 Nov Dec Jan2015 2015

Today

MARKET RESEARCH AND CONSUMER ANALYSIS

15/11/2014 - 24/11/2014

SITUATION ANALYSIS+FORMULATION OF MARKETING STRATEGY

23/11/2014 - 30/11/2014

PLANNING AND IMPLEMENTATION

1/12/2014 - 6/12/2014

STP 7/12/2014 - 14/12/2014

PROMOTION+DIGITAL MARKETING

15/12/2014 - 24/12/2014

SEO & SMM 25/12/2014 - 1/1/2015

PROJECT TIMELINE

Consumer Insights & STP

SegmentationInternet Users/Surfers

Social Trafficking

TargetingFrom the age between 16-40

PositioningIndia’s first online portal to challenge anyone for the betterment of India/ for

social cause/ for noble cause

ADVERTISING

• Outdoor advertising: billboards, street furniture, stadiums, rest areas, subway advertising, taxis, transit

• Online advertising: mobile advertising, email ads, banner ads, search engine result pages, blogs, newsletters, online classified ads, media ads

• Broadcasting/mass advertising: Broadcasts, print, internet advertising, radio, television commercials

DIRECT MARKETING

• Direct mail• Internet sales• Emails• Text messaging• Websites• Online display ads• Fliers• Catalog distribution• Promotional letters• Coupons• Grassroots/Community marketing

Customer service• Customer service as a team challengeOne way to keep customer service entertaining is to get your colleagues involved, and even compete with them a little.

Customer service as an important area of expertiseYou’re just presenting your expertise in a slightly more friendly and polite manner than your average authority on a topic.

Customer service as a nice bit of self-healingWhen you get into a cycle of negative thoughts, it can be very hard to break out of it. But you should at least try. The theory of reciprocal liking states that we like people who like us. The opposite is also true

Promotions

• Contests, coupons• Product samples (freebies)• Premiums• Prizes• Rebates• Special events

DIGITAL MARKETING

• FB advertising• Google Adwords– Through Search– Through Display Space

• Reddit Advertising• Google Remarketing• FB exchange• Content discovery

platform• Affiliate Marketing• Bulk Email Marketing• Content Marketing

– Inforgraphics– Case Studies– White Papers– Scholar Articles

Social Media Marketing

• YouTube

– YouTube will be the video broadcasting partner.– There will be a page on YouTube which will be a hub for all the

videography's regarding the current activities, upcoming events.

– It will be a platform for the viewers across the nation, to stay connected with us

• Twitter– Twitter is the place where you can catch big fishes.– The main purpose is to make awareness and to be in trend– Promote the cause by getting in touch with celebs, make

hashtags viral, gain followers and involve them in the activities– Earn from the twitter by earning more and more followers.

• Instagram– Capture the attention of content based users.– Create a page and make awareness of campaigns – Publish pictures to grab the attention of youth.

• Facebook– Get the registration done by Facebook profile.– Run various activities on fb.– Make a fanpage and conduct activities .– Publish articles on various social work and causes which

are running over the countries and make people socially aware.

• Official website

Trade Shows & Events• Designing the banner

and posters• Message to promote• Professionalism• Engaging people• Simplicity• Functionality• Usability

• EVENTS• Awareness• Free registration• Demonstration• Pamphlets• Consumer feedback

PR

1. To enhance the reputation of a company2. Also known as “Reputation Protectors” and “Image Creators”3. Turnaround the company into crisis to a normal situation4. To cerate product awareness5. To enhance brand awareness and brand recall6. Creating impressive press releases about the product re-launch, events, exhibition, new product introduction etc.

Public Relations

• Special events• Interviews• Conference speeches• Industry awards• Press conferences• Testimonials• News releases• Publicity stunts• Community involvement• Charity involvement & events