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WHICH ONE’S BETTER

I N S T A G R A M

OR

NEURONIMBUS SOFTWARE SERVICES P. LTD.

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d.INSTAGRAM VS PINTEREST

Women, Teens, Under 30

Interesting photos & a personal experience with brands

Images, showcasing ‘behind-the-scenes’, creating brand awareness

Women, Foodies, Crafters

Photos, tips, products

How-to, website traffic, sales, images of products

PRIMARY AUDIENCE PRIMARY AUDIENCE

LOOKING FOR LOOKING FOR

BEST FOR BEST FOR

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d.USED PRIMARILY BY B2C, NON-PROFIT

USED PRIMARILY BY B2C

INSTAGRAM IS BETTER FOR BUILDING ENGAGEMENT

PINTEREST IS BETTER AT DRIVING SALES

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INSTAGRAMPROS & CONS

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PROS

• Images and videos encourage users to like, comment and share their own content

• Created specifically for mobile devices

• Instagram drives UGC

CONS

• Links don’t work in caption

• Limited advertising

• You can’t post on Instagram via Computer

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PINTERESTPROS & CONS

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PROSUsers can “repin” content. Therefore, expanding its reach

The “Pin it” button lets users to share any content which they like

Pinterest is beyond JUST photos. It’s a hub for presentations as well as illustrations too.

CONSLess conversational, making the platform not beneficial to increase engagement

Not giving credits can interfere with copyright laws

80% of users are women, a challenge for businesses that target men

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CONCLUSION

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If you’d like to build customer engagement and

drive brand conversations, opt for Instagram.

If you are looking forward to drive sales and if

your TG is female audience, then Pinterestshould be an apt platform.

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THANK YOU!FOR MORE INFORMATION, VISIT US AT:

www.neuronimbus.comFacebook: www.facebook.com/neuronimbusTwitter: @neuronimbus