Data For Success Using the Right Metrics to Deliver

Successful Local Marketing

June 17th 2015

Meet The Panelists

Bill Hartzergloberunner.com

Dana DiTomasokickpoint.ca

Wesley Younglocalsearchassociation.org

Hosts & Help

Myles AndersonBrightlocal.com

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Data Strategy & KPIs Offline Conversion Tracking Analytics & Conversion Data Data for Me vs Data for Client Tools & Data Sources you Love

Agenda / Topics

Use ‘Question’ box to pose Q&As

Links & resources in Chat box

Webinar is being recorded

Slidedeck on Slideshare.net

Round-up Email on Friday

Hashtag = #insidelocal

House keeping…

Data Strategy & KPIs

What type of data is most valuable &

important to you? (pick 2)

Poll 1

Offline Conversion Tracking

GA & Online Conversion Tracking

In general, how much attention do

your clients give their reports?

Poll 2

Data for Me vs

Data for Client

Data for Me

What data are your clients MOST

interested in seeing? (pick 2)

Poll 3

Data for Client

Tools & Data Sources

Thanks to our Panelists!

Bill Hartzergloberunner.com

Dana DiTomasokickpoint.ca

Wesley Younglocalsearchassociation.org

Thanks to Linda & Colan!

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Thanks for watching!