Best Practices for Local Onsite Optimization

January 28th 2015

Meet The Panelists

Matthew HuntPoweredbysearch.com

Mary BowlingMarybowling.com

Mike RamseyNiftymarketing.com

Gyi TsakalakisGyitsakalakis.com

Hosts & Help

Myles AndersonBrightlocal.com

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Onsite optimization overview Impact of algorithm updates Local landing pages Content Mobile optimization Conversion optimization Structured mark-up Hidden gems

Agenda / Topics

Use ‘Question’ box to pose Q&As

Webinar is being recorded

Slidedeck on slideshare.net

Round-up Email on Friday

Polls for attendees

Hashtag = #insidelocal

House keeping…

1st Poll

How much time do you spend on On-

site Optimization?

Overview

Where do ‘onsite’ tasks sit on your priority list?

How much time / effort is spent on these tasks?

Most important goals for onsite optimization?

What KPIs do you to measure success?

Impact of Algorithm Updates

What impact has Pigeon had on onsite strategy?

Behavioural Factors – what impact on ‘onsite’?

What tactics do you use to combat bounce rate?

2nd Poll

Have you adapted your ‘on-site’ strategy

because of Pigeon update?

Local Landing PagesWhat’s the key to a successful local landing page?

Sub-domain vs. Sub-pages – which, why & when?

Advanced tactics to Geo-optimize pages

Social links – a distraction or good marketing aid?

ContentProduct Pages vs. Blog Posts

Should all content have a local focus?

Responsibility for Content - you or client?

Next Webinar:

• Powerful Content Creation Ideas for Local Businesses

• Weds 11th February

• Bit.ly/content_creation

3rd Poll

Does responsibility for onsite content

creation sit with you or client?

Mobile Optimization

How much time/effort do you focus on optimizing for mobile?

What is the No. 1 thing to get right for mobile?

How does ‘mobile’ influence a content strategy?

Conversion Optimization

How much time do you spend on site conversion?

What CTA do you prioritize above all others?

Using reviews/testimonials to impact conversion?

What conversion optimization software?

Structured Mark-Up

Importance of correct use of structured mark-up

Which content types should it be used / avoided?

Microformats vs. Schema.org?

Hidden Gems

What is your best kept secret when it comes to onsite optimization?

When you’ve exhausted all tactics, what do you then look at to move the needle?

Thanks to our Panelists!

Matthew HuntPoweredbysearch.com

Mary BowlingMarybowling.com

Mike RamseyNiftymarketing.com

Gyi TsakalakisGyitsakalakis.com

Thanks to Linda & Colan!

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Upcoming WebinarsDATE TIME TITLE PANELISTS

Feb 11th 2pm EST / 11am PST Powerful Content Creation Ideas for Local Businesses

Don Campbell,Greg Gifford,Susan Hallam,David Oremland

Feb 25th 2pm EST / 11am PST Advanced Keyword Strategies for Local Search

Dev Basu,Casey Meraz,Gyi Tsakalakis

See More: Brightlocal.com/insidelocal

Powerful Content Creation Ideas for Local Businesses

Greg GiffordAutorevo.com

Don CampbellExpand2web.com

Susan HallamHallaminternet.com

Dave OremlandLocaloptimizer

February 11th 2pm EST / 11am PSTbit.ly/content_creation

Thanks for watching!