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Rand Fishkin's presentation on lessons learned building SEOmoz.
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12 Lessons Learned
Building SEOmozRand Fishkin, CEO
Download at http://bit.ly/mozlessons2012
$450K+ in personal debt sucks… a lot.
On track for $20mm+ this year
#1: Establish Core Values
http://www.seomoz.org/blog/what-we-believe-why-seomozs-tagfee-tenets
#2: Stick to Your Values, (Especially When It’s
Hard)“The core values embodied in our credo might be a
competitive advantage, but that is not why we have
them. We have them because they define for us what
we stand for, and we would hold them even if they
became a competitive disadvantage.”
- Ralph S. Larsen, CEO of Johnson & Johnson
http://www.jimcollins.com/article_topics/articles/good-to-great.html
#3: Build a Team that Matches Your Values
http://blog.eladgil.com/2012/04/never-ever-compromise-hiring-for.html
#4: Marketing Matters as Much as Product
http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
#5: Make Customer Acquisition Cost a Competitive
AdvantagePaid Channels
Inbound
Only 15% of Moz’s customers come via paid channels; hence our cost to acquire customers is ~$73 and payback period is 0.7 months! This meant we could grow and invest, even when we couldn’t raise outside funding.
#6: Don’t Be Afraid of Letting People Go
#7: You Are Not the Customer.
#8: Don’t Let Outliers Become a Yardstick or a
Trend
AKA: You are not these five companies
#9: Humility is the Most Overlooked, Undervalued Trait
in Startupland
#10: The Price of Success is Failure After Failure After
Failure.This is when Geraldine started
her blog
#10: The Price of Success is Failure After Failure After
Failure.
This is where people usually
give up.
#10: The Price of Success is Failure After Failure After
Failure.Past 3 months are averaging 3.5K
visits/day
#11: Best Way to Get Startup Experience –
Join a Startup
#12: Don’t Go It Alone
Download this deck:http://bit.ly/mozlessons2012