15
SEO Best Practices How to Write H1 Titles

How to Write H1 Titles

Embed Size (px)

Citation preview

Page 1: How to Write H1 Titles

SEO Best PracticesHow to Write H1 Titles

Page 2: How to Write H1 Titles

| 2

1What’s an H1 Title Tag?

Page 3: How to Write H1 Titles

| 3

An H1 title, also known as a header tag, is like the subject title of your web page.

Page 4: How to Write H1 Titles

| 4

H1 Titles should appear on every page you are driving

traffic to. H1 titles tell searchers and search engines what can be

found on your web page.

H1 titles should communicate the main “theme” of your page.

Page 5: How to Write H1 Titles

| 5

2How many H1 tags per page?

Page 6: How to Write H1 Titles

| 6

Use one H1 tag per page.

The H1 tag should correlate with the title of the web page.

Because the H1 represents the main theme of the page, using more than one H1 is confusing.

And creating confusing results is not how to practice good SEO.

Page 7: How to Write H1 Titles

| 7

3What’s an H2 tag?

Page 8: How to Write H1 Titles

| 8

An H2 tag is a secondary header. It divides the page into sections, but still supports the H1 header.

Page 9: How to Write H1 Titles

| 9

4How many keywords per H1?

Page 10: How to Write H1 Titles

| 10

Tip 1

Use your keyword phrase only once in the H1.

H1’s help users and search engines find and use your content easily.

But keep in mind that packing keywords for the sake of getting more keywords onto a page only makes it harder to decipher.

You can also put keywords into H2 tags.

Page 11: How to Write H1 Titles

| 11

5Writing a good H1 tag

Page 12: How to Write H1 Titles

| 12

Tip 3

Remember ~ The H1 tag should be easy-to-read, make sense,

and align with the content of the page.

The H1 tag is more useful for SEO if it describes the content found on the web page.

If it doesn’t, search engines and searchers are more likely to ignore the page content. 

Page 13: How to Write H1 Titles

| 13

Tip 5

The Takeaway Use H1 tags on pages to which you are trying to

drive unique traffic. Use a keyword phrase from your keyword themes

only once in your H1 tag. Use H2 tags if there are multiple sections.

Use a variant keyword phrase from your keyword themes only once in your H2 tag.

Page 14: How to Write H1 Titles

| 14

Want to learn more about effective SEO?

Visit VONT

Page 15: How to Write H1 Titles

| 15

About VONT Performance Digital Marketing

At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.

We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.

In short, we’re here so that our clients achieve success in the ever-changing digital world.