1. Title:How to Name Your WebsiteWord Count:594Summary:In the past, during the planning stage of a business people would spend longhours thinking about where to set up their business. They would wonder aboutwhat old house to buy to turn into the shop. Or was it near enough foot trafficto sustain a business?Nowadays, with setting up a business online things are a lot quicker and easierbut we still have the issue of location, only it has changed.Keywords:Business Marketing, Internet Marketing, Marketing, Website design Berkshire,website design agency Berkshire.Article Body:In the past, during the planning stage of a business people would spend longhours thinking about where to set up their business. They would wonder aboutwhat old house to buy to turn into the shop. Or was it near enough foot trafficto sustain a business?Nowadays, with setting up a business online things are a lot quicker and easierbut we still have the issue of location, only it has changed.The question has now become:What web address / url will bring the most traffic to our website?With the right URL, potential customers will see it and realize that thiswebsite may solve their problem. Or possibly, with the right URL customers willfind it catchy enough to remember for a return visit, or to use as a word inconversation with friends.The big debate amongst the big internet marketing gurus as to how to craft theperfect URL is this...should it be more descriptive or more catchy?This sounds like a silly debate. However, it can be one of the number onefactors in the amount of profit that your online venture earns.The name of a business may not seem important to you, the business owner,because you already know everything about your business. You know that you areoffering products that are of good quality and that are at least interesting ifnot useful. You know that your buyers can trust you and that you are a nice ladyreally...But your buyers do not know that yet, and the first thing that they will basetheir judgments of you on is your name. I know it sounds silly and it is.However, studies have proven that within 7 seconds of meeting someone we havealready made crucial judgments about their character. If we make these sorts ofjudgments about people based on superficial factors such as the way the clothesthey are wearing and their body language then what do people first judge awebsite on? It's name.Many of the top business online right now have taken this into account.If you look at many of the most popular websites on the internet right now, eBayfor example, their names do not mean anything in and of themselves. The word"eBay" on its own wouldn't inform me that it is an online auction website with

2. millions of members.This URL drew traffic (when it wasn't famous) because it was easy to remember,quick to use in conversation, had a unique sound and was easy to type.On the opposite end of the spectrum, http://www.howtomakeapotatogun.com israther self explanatory. This URL draws traffic because it is also easy toremember and people know what they are getting.However can there be a compromise?Two of the most popular websites that exist are Myspace.com and Youtube.com Tome they seem to be the compromise between these two opposites.Both vaguely describe their websites but succinctly. These URLs are short, easy-totype traffic-pullers. They are easy to spell, remember and say inconversation but they allude to what they are about.In your new business start-up you are going to want a brand that isrecognizable. You are going to want your own "trademark" name. (Not literallytrademarked immediately but you get what I mean.)Website Design Agency Berkshire helping in Your e-business website to be easilyaccessible and search engine optimized.This article brought to you by Women About Biz. Get more business information atthe #1 Small Business Resource for Women. www.womenaboutbiz.com.