Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Rich Brooksflyte new mediaflyte.bizflyteblog.comtwitter.com/therichbrooks
flyte school
How to Build Your Business with
Blogging
HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/
TODAY’S GOALS
TODAY’S GOALS
• How to get found
TODAY’S GOALS
• How to get found
• How to get subscribers
TODAY’S GOALS
• How to get found
• How to get subscribers
• How to get shared
TODAY’S GOALS
• How to get found
• How to get subscribers
• How to get shared
• How to get business
BLOG DEFINITION
• What is a blog?
BLOG DEFINITION
• What is a blog?
• A simple content management system.
BLOG DEFINITION
• What is a blog?
• A simple content management system.
• A multi-channel distribution service.
BLOG DEFINITION
• What is a blog?
• A simple content management system.
• A multi-channel distribution service.
• A website on steroids.
A SIMPLE CMS A SIMPLE CMS
MULTI-CHANNEL DISTRIBUTION MULTI-CHANNEL DISTRIBUTION
MULTI-CHANNEL DISTRIBUTION MULTI-CHANNEL DISTRIBUTION
MULTI-CHANNEL DISTRIBUTION MULTI-CHANNEL DISTRIBUTION
MULTI-CHANNEL DISTRIBUTION THE BUSINESS CASE FOR BLOGS
• Why Blog?
THE BUSINESS CASE FOR BLOGS
• Why Blog?
• SEO/Inbound Marketing
THE BUSINESS CASE FOR BLOGS
• Why Blog?
• SEO/Inbound Marketing• Credibility/Expertise
THE BUSINESS CASE FOR BLOGS
• Why Blog?
• SEO/Inbound Marketing• Credibility/Expertise• Communication/Reach
THE BUSINESS CASE FOR BLOGS
• Why Blog?
• SEO/Inbound Marketing• Credibility/Expertise• Communication/Reach• Product/Service Support
THE BUSINESS CASE FOR BLOGS
• Why Blog?
• SEO/Inbound Marketing• Credibility/Expertise• Communication/Reach• Product/Service Support• Monetization
BLOGGING FOR SEO
BLOGGING FOR SEO BLOGGING FOR SEO
BLOGGING FOR SEO BLOGGING FOR SEO
BLOGGING FOR SMO BLOGGING FOR SMO
BLOGGING FOR SMO BLOGGING FOR SMO
BLOGGING FOR SMO BLOGGING FOR SMO
BLOGGING FOR SMO WHAT YOU’LL NEED...
WHAT YOU’LL NEED... WHAT YOU’LL NEED...
HOW TO GET FOUND HOW TO GET FOUND
• What affects search engine rank?
HOW TO GET FOUND
• What affects search engine rank?
• Page content
HOW TO GET FOUND
• What affects search engine rank?
• Page content
• Incoming links
WHY BLOG ROCK FOR SEO SEO PREP WORK
SEO PREP WORK
1. Ideal customers’ biggest problems?
SEO PREP WORK
1. Ideal customers’ biggest problems?
2. Research related blogs
SEO PREP WORK
1. Ideal customers’ biggest problems?
2. Research related blogs
3. Perform a keyword analysis
YOUR IDEAL CUSTOMER...
DOING YOUR RESEARCH
• Find and read related blogs
DOING YOUR RESEARCH
• Find and read related blogs
• Alltop.com
DOING YOUR RESEARCH
• Find and read related blogs
• Alltop.com• Technorati.com
DOING YOUR RESEARCH
• Find and read related blogs
• Alltop.com• Technorati.com• Google Alerts
KEYWORD RESEARCH
• Brainstorm keyphrases
• Test your beliefs
• Refocus your blog posts
1. PRODUCTS & SERVICES
2. PROBLEMS OR NEEDS 3. REAL OR PERCEIVED BENEFITS
4. FEATURES 5. COMPETITION
HOW TO OPTIMIZE
http://www.flickr.com/photos/smsm89/
HOW TO OPTIMIZE
You need to know what you’re shooting for...
http://www.flickr.com/photos/smsm89/
KEYWORD ANALYSIS TOOLS
• Keyword Analysis Tools:
• Raven SEO (raventools.com)
• KeywordDiscovery.com
• Google Adwords Keyword Tool (bit.ly/betterkeywords)
KEYWORD ANALYSIS TOOLS
KEYWORD ANALYSIS TOOLS UNCOVERING KEYWORDS
bit.ly/betterkeywords
UNCOVERING KEYWORDS
bit.ly/betterkeywords
GOOGLE INSIGHTS
KEYWORD QUESTIONS
https://freekeywords.wordtracker.com/keyword-questions/
KEYWORD QUESTIONS
https://freekeywords.wordtracker.com/keyword-questions/
ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION
ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION
ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION
MORE KEYWORD HOMES
• Other Places for Your Keyword Phrases
• Meta-Description
• Alt-Tags
• Categories
• Tags
• Domain Name
LET’S START BLOGGING!
BLOG POST TITLE TIPS
• How to Maximize Your Results
• Lead with your best keywords
• The colon is your friend
• Must still read well
KEYWORD RICH TITLES
BLOG POST CONTENT TIPS
• How to Maximize Your Results
• Use at the beginning, sprinkle throughout
• Emphasize
• Use in headers, subheaders, alt-tags, tags
• Link appropriately
ALL IN ONE SEO PLUGIN
ALL IN ONE SEO PLUGIN SEO PLUGINS
SCRIBE SEO SCRIBE SEO
SCRIBE SEO GOT LINKS?
• Links are votes of confidence...
• But not all links are created equal
• The linking site
• Number of links
• Context
• Anchor text
CREATE VALUABLE CONTENT CREATE LINK BAIT
• Numbered lists
• How-to articles
• Embedded videos
• Best industry blogs
DIRECTORIES GUEST BLOGGING
HOW TO GET SUBSCRIBERS HOW TO GET SUBSCRIBERS
HOW TO GET SUBSCRIBERS GETTING SUBSCRIBERS
GETTING SUBSCRIBERS GETTING SUBSCRIBERS
EMAILING SUBSCRIBERS HOW TO GET SHARED
SHARING TOOLS SOCIAL MEDIA
HOW TO GET BUSINESS THE POWER OF MAGNETS
TRANSFER THAT SEO LOVE ROI - TRAFFIC REPORTS
DEALING WITH COMMENTS
• The Good
• The Bad
• The Spammy
MONETIZE YOUR BLOG
• Ads
• Affiliate programs
• E-books
• Lead generation
FINAL THOUGHTS
• Commit time and resources
FINAL THOUGHTS
• Commit time and resources
• SEO is essential
FINAL THOUGHTS
• Commit time and resources
• SEO is essential
• Build a subscriber base
FINAL THOUGHTS
• Commit time and resources
• SEO is essential
• Build a subscriber base
• Be patient
THANK YOU
Rich Brooksflyte new media
www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
THANK YOU
Rich Brooksflyte new media
www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks