Dublin Startup Marketing Club February 5th Meetup on Google AdWords

Dublin Startup Marketing Club

February 5th MeetupTCube, Dublin

Dublin Startup Marketing Club @StartDublinUp

Rules of the Club1.) Tell everyone about the club.2.) Tweet about the club. #StartDublinUp3.) Help each other out.4.) Share best practices.5.) Don’t do anything (too) naughty.5.) Have fun.


Let’s share ideasSearch MarketingSocial MediaContent MarketingEmail MarketingGrowth Hacking


Let’s not… sell our own services / consultancy.… criticize each others questions/ideas.… be (too) mean to the speakers.

But, by all means, ask tricky questions!


Niels Gramkow’s Slides


Think Different.


Don’t start a bidding war against big companies


It takes time and effort to prove to Google you are real.


Let’s think different.


Value for MoneyCost Per Thousand CPM (£) £100 will give us

TV ads 10,50 10,500 impressions

Search Ads 3,5 28,500 impressions

Display Ads 1,5 66,500 impressions

Mobile Ads 0.06 1,6 m impressions

Golly, I could reach out to 1.6m people for just £25?


Step 1. Test Product Validity

Idea A:Photo Frame

Idea B:Video Chat

Idea C:Home Screen

0.18% CTR 0.39% CTR 0.60% CTR

Budget £25


Step 2. Pay Attention to Emails

Budget £-90


Step 3. Test Market Potential

Budget £100


4. Step Test Ad Copy

1.48% CTR2.97% CTR 2.67% CTR


£25 can go a long way...-£75 AdWords Coupon

£25 Idea validation

£-90 AdWords Emails

£100 Market Potential Testing

£65 Ad Copy Testing

£25 Total Spend

Highlights:● Showed product to over 1.2M

people.● Got over 10k market research

responses.● Found out where our biggest

market potential is.● Learned what people like about our

app.


Test. Learn. Share.

#StartDublinUp