How to find

MindWorksLeads online

Brain health—from memory to focus to mood—is one of the most promising growth categories in

nutrition, according to the Nutrition Business Journal.

of 1492

Daniel Amen, MD, a psychiatrist and author of ”Use Your Brain to Change Your Age”, says that the

category is beginning to skyrocket, and I can clearly see why.

of 1493

In doing the research for this webinar, and the tools I'll be showing you later in the presentation, which

we have created to help you find MindWorks leads,

I was shocked to discover that by 2050, it's predicted that the number of Americans with Alzheimer’s is

expected to hit 16 million and cost the country

$1.1 trillion.

of 1494

A recent Harvard University survey found that adults fear Alzheimer’s

more than heart disease, stroke or diabetes. Only cancer is feared more.

of 1495

But what is even more alarming

was that one in eight children

are also diagnosed with

brain development disorders,

including autism, ADD, and ADHD.

of 1496

And the most often prescribed drugs in the United States are anti-depressants.

of 1497

I discovered that cognitive health is clearly one of the next big categories

for supplements in the future.

of 1498

In fact Euromonitor international,

figures the global brain health market

was pushing the $2 BILLION mark

even as brain-boosting foods

and beverages have endured a flat period.

of 1499

Of course this is surely the reason that

Shaklee began researching and developing MindWorks

nearly 5 years ago and applied for their MindWorks patents in 2012. of 14910

I'm sure you all remember at the Shaklee live

Conference Maria Shriver challenged us to sell a lot

of MindWorks and impact a million lives.

And for Roger to give a portion of those proceeds

to a brain trust to study research on the brain.

of 14911

So as distributors, we have an opportunity not only to be part of a skyrocketing market and to gain

financially, but to be part of something special. Something big.

We have the ability to help everyday people become empowered to make better choices and develop

simple strategies to keep a fit brain for life. of 14912

We offer a powerful solution

that can help people do better in their jobs,

to live healthier, happier lives,

and have richer social connections

and stronger families.

of 14913

But how do we tell the world about this?

of 14914

As many of you already know, in December

MindWorks will appear on the Dr. Phil Show.

This represents an incredible opportunity to raise awareness

about this revolutionary product. of 14915

So how do we capitalize on the interest

generated from the show?

of 14916

Shaklee has already said they'll be distributing the leads from this

to Directors who meet their qualifications.

But what about those of you who don't qualify?

of 14917

And even if you do qualify for leads, you'll still want to have tools that give you the ability to generate

MindWorks leads beyond what Shaklee gives you.

of 14918

Another important question is:

How do we continue to generate leads

and promote MindWorks

long after the show is over?

of 14919

Before I move on, I'd like to ask those of you on this webinar.

Are you as excited as I am about the potential of this incredible product?

of 14920

How would finding one new MindWorks customer a week help your business?

of 14921

Let's find out exactly how to find those leads, shall we?

of 14922

What you'll learn

Before I get going, let's have a quick overview of what you'll learn from this webinar.

• Exactly what you need to find MindWorks leads

• The exact process for finding them

• How to convert your leads into lifelong loyal clients

• The tools to help you find and convert your leads

• The tools to help you promote MindWorks

• How to put it all into action

of 14924

Susan said:

“I need to be on

Google…”

Some of you may not know this, but I'm a

Shaklee kid who grew up in the business.

of 14926

My parents started in 1981 and they grew to Key Coordinator

using a simple three-step process that we eventually put online

called Your Freedom Project.

of 14927

We couldn't maintain and manage this online system ourselves

so my wife and I ended up creating a company

called Virtual Wonders Web Solutions which now has a team of 25 talented people.

of 14928

Our entire existence is dedicated to creating tools and training programs

that help Shaklee Distributors increase PV and increase sponsoring.

We've actually been creating tools and developing business building strategies

for brand new distributors all the way to Presidential Masters since 2005.

of 14929

During a conversation I had last month with one of our clients, Susan Amine.

She told me that she needed to be on Google to get Dr. Phil leads

and her friend had told her she should use pay per click to do it.

of 14930

I asked her if she had any experience advertising on Google

and she said she hadn't.

of 14931

I explained to her that in order to have success

with pay per click she'd need to do a lot of studying because advertising

on Google has a steep learning curve and she could easily spend a large

amount

of money with little results.

of 14932

But that wasn't the biggest challenge.

She didn't have the right kind of website even if she did decide to use PPC.

I knew she'd get hammered

if she tried to send traffic directly

to her Shaklee PWS.

of 14933

It was then I realized we needed to help.

of 14934

Most don't realize this but driving traffic directly to a product page

on your Shaklee PWS typically has very poor results.

of 14935

Why is this?

of 14936

1. Low conversion rates

conversion rate

1% - 3%less than

There's a very small chance

a first time visitor will buy when they land on

your site.

The conversion rate of shopping sites online

can range from below

1% to 3%.

That means 97 to 99% of people who visit your

site will just bounce off never to return.

of 14937

That's livable if you're Amazon.com and you have millions of visits a month.

of 14938

You don’t.

of 14939

Mobify insights reports 2014 average

conversion rates at 3.33% for health/ beauty

ecommerce sites.

The probability of someone trusting you

enough to buy something

the first time they “meet” you online is very,

very low.

of 14940

2. Don't start out trying to sell to people.

Even though your ultimate goal in the business is to

make sales and sponsor people, you're much better off

to ask for just a small commitment upfront.

of 14941

Make connections first.

Build relationships through follow-up and then you can convert them into

members or distributors when they're ready to move forward.

of 14942

And let's remember that this is a relationship business.

Dr. Shaklee pulled the products from

retail stores for a reason.

He understood the power

of a personal advocate.

of 14943

We want systems that foster his original plan for person-to-person marketing.

of 14944

Make connections first.

Build relationships through follow up and then you can convert them into

members or distributors when they're ready to move forward.

So if Susan shouldn't drive traffic to her Shaklee PWS to find MindWorks leads,

then what should she do?

of 14945

The Lesson of Langley's Failure

The year was 1903.

On a small houseboat on the Potomac River, just weeks

before Wilbur and Orville Wright were to fly the world’s

first airplane

at Kitty Hawk, in North Carolina,

Samuel Pierpont Langley, a well-funded engineer and

inventor, was launching an airplane of his own— with the

assistance of an entire staff.

of 14947

Here's what Langley believed:

Put a big enough engine on the thing, and it will fly.

of 14948

He focused all his effort on that one project,

creating an engine powerful enough for the plane to go airborne.

of 14949

On October 7th, 1903, Langley tested his model for the very first time.

The plane crashed immediately after leaving the launch pad,

badly damaging the front wing.

Two months later, just eight days before the Wright Brothers’ successful flight, Langley made a second

attempt.

This time the tail and rear wing collapsed completely during launch.

of 14950

Langley was ridiculed by the press and criticized by members of the Congress

for throwing away taxpayer dollars on his failed projects.

Disillusioned by the public response, Langley abandoned his vision.

of 14951

Wilbur and Orville Wright, meanwhile, had a completely different approach:

build a glider that would glide from a hilltop with no engine at all.

of 14952

They focused their energy on balance and steering.

Power was almost an afterthought.

of 14953

Only after the glider worked by itself would they try to put an engine on it.

After three years of tedious experimentation the glider was working well, so they commissioned bicycle shop

machinist Charlie Taylor to build them an engine.

It was the smallest engine he could design—a 12-horsepower unit

that weighed 180 pounds.

of 14954

And on December 17, 1903, at Kitty Hawk, North Carolina,

Wilbur and Orville Wright made history.

The Wright brothers changed the world and became famous historical figures,

while few have ever heard of Mr. Langley.

Their approach of making the plane fly before applying high power

was the winning idea.of 14955

This brings me back to Susan's desire to get on Google.

You see, a search engine is the motor.

of 14956

Your website is the glider.

of 14957

A motor without a good set of wings does you no good.

When you put an engine on a glider, you have a plane.

of 14958

If Susan could feed traffic to a website that can “fly,” she'd be set.

of 14959

So what kind of website does Susan need to find those MindWorks leads and fly?

of 14960

The website that helps you fly

When I re-launched my business in San Diego in 2005, I didn't

know anyone.

I also lived far away from town about 15 minutes out of

Escondido and I had no car of my own.

of 14962

I couldn't just cruise around and bump into people and try to recruit them.

When I did try that in the local malls, I got kicked out.

of 14963

I still tried to talk to everyone I met at gas stations,

the waitresses at restaurants and the sales people at the Fry's

Electronics and Nordstroms.

of 14964

The results from that were

minimal.

of 14965

And trying to build a network I could tap into in San

Diego would take me some time.

Time which I can ill afford.

of 14966

What I was really lacking was a good system to

generate leads.

of 14967

My location also meant I needed to consider using the Internet to

help me get leads, or it would take me forever to grow at the

pace I was going.

of 14968

I looked around at what other Shaklee distributors were doing at the time and

most of them were creating content-heavy websites.

They'd set up a website and stuff it full of everything they could find on Shaklee.

of 14969

And then I remembered Zack Chang.

He was one of the first business builders

my dad had found online using this

simple little website we rented.

of 14970

The website had this short little movie

that gave a little bit of information and

asked the visitor to submit their details

if they wanted more info.

of 14971

Unlike the content sites most distributors were using,

it was a very simple website and the user had very few options.

Take more action or move on.

This was called a lead capture site.

of 14972

Eventually, we went on to create our own and it enabled me to generate enough leads.

I could contact and follow up with to go from 0 to over 4000 PV in less than six months all

from my brother's spare room, in a foreign country with no car of my own.

of 14973

And that's the same kind of site I recommended Susan or

any distributor for that matter to use to find leads for

MindWorks.

of 14974

The beauty of lead capture, is that your conversion rate is much higher because

you're not asking

for a big commitment.

People make small commitments before big ones.

of 14975

Kissmetrics reports that between 10% and 70% of visitors will sign up to receive free

information that helps them understand or solve their problems.

of 14976

So the visitors you'd normally be losing forever when they visit your

Shaklee PWS or traditional content site, are now being captured.

of 14977

By asking for an opt-in on the first contact, rather than a sale,

you have a decent chance of starting a process that will

ultimately end in a sale.

of 14978

And if this is connected to an email marketing system,

you have the potential to be able to follow up on them

for years.

of 14979

And when all those people come snooping around after

watching the Dr. Phil show,

many of them won't be ready to buy either.

They'll be curious and want more information.

of 14980

But here's the problem.Susan doesn't have a Lead Capture site for MindWorks.

Nor does she have the essential component which really

makes a lead capture site work: the lead magnet.

of 14981

The lead magnet is the irresistible freebie you offer your web

visitors in exchange for their contact details.

It could be an e-book, video, report, newsletter, free

membership or some other giveaway.

of 14982

So I had a meeting with my team and asked if we could create a

Lead Capture system for Susan and any Shaklee Distributor

interested in having one, in less than a month.

of 14983

It took us 10 months to launch our 7 Big Secrets to Weight

Loss system for finding 180 leads

So it seemed unlikely that we could pull this off in such a short

period of time.

of 14984

But we pulled together and I'm excited

to announce…

of 14985

The MindWorkslead capture system

The MindWorks lead capture system is made up of 6 main parts.

1 2 3 4 5 6

Lead capture page Lead magnet ( E-book)

Email marketing3 Follow-up emails

ConversionPPT presentation

Marketing toolsFacebook Graphics

Back officeManage leads

of 14987

The exciting part of all this

is that we're going to

be giving it all away for

of 14988

The Big Picture

THE BIG PICTURE

Traffic sources Lead Capture Sites Email Marketing System

Conversion ProcessTraining Center

- How it all fits together

of 14990

Let's review the tools

LEAD CAPTURE LEAD CONVERSION TRAINING

Lead capture page Lead magnet ( E-book)

Email marketing3 Follow-up emails

Power Pointpresentation

Marketing toolsFacebook Graphics

Back officeManage leads

of 14992

A lead capture site typically only has 2 pages.

The Opt-in page where your visitors are enticed to give their details in

the confirmation or thank-you page.

1. LEAD CAPTURE PAGE

of 14993

Opt-in page Confirmation / Thank You page

1. LEAD CAPTURE PAGE

of 14994

Opt-in pages focus specifically

оn capturing leads.

Remember, most people won't be ready to take

action (spend money / join ) when they see your

site.

So you want to focus on finding ways to get

connected to people.

1. LEAD CAPTURE PAGE

of 14995

So you want to focus on finding ways to get

connected to people.

If you have enough people in your system in their

various stages of exploration, eventually you'll

start to have lots of people who convert.

1. LEAD CAPTURE PAGE

of 14996

But this takes patience!

Most people quit way to soon.

If they don't see results in the first 30

they run.

So don't expect anything different

starting to build an audience with a

system either.

1. LEAD CAPTURE PAGE

of 14997

2. LEAD MAGNET (e-book)

We chose to use an E-book for our lead magnet

because we wanted something that your readers

could easily go back to and reference.

7 ways to Improve your Memory, focus and Prevent Mental Decline

of 14998

We also wanted a way to embed multiple links to

your Shaklee PWS.

You see if they go to your Shaklee PWS now and

don't buy, it's not the end of the story.

You'll still have a connection to them via email

unless they've unsubscribed.

2. LEAD MAGNET (e-book)

of 14999

1. People see it as a tool to help them solve a problem

2. Easy to consume

3. Looks professional, builds confidence

4. Personalized

5. Educates and entertains

6. Connects to Social media

7. Has multiple calls to action (CTA)

7 elements that make a great lead magnet

of 149100

2. LEAD MAGNET (e-book)

One of the great things about using

E-books or information based lead magnets is that

you can promote free information and let the

information

do the telling and selling.

Instead of pushing products,

we push information that helps

people understand how to solve

their problems or fill a desire.

of 149101

100 contacts 3 Follow-up emails

3. EMAIL MAIL MARKETING SYSTEM

of 149102

4. POWER POINT PRESENTATION

of 149103

5. FACEBOOK GRAPHICS

of 149104

6. BACK OFFICE - Manage your system

- Manage your leads

of 149105

The Prospecting Process

Action Methods Tools

1. Promote your siteEmail marketing, Word of mouth, Social media, Paid ads

Email marketing system, FB graphics,

2. Follow-up with your leads Email marketing, IM, Phone 3 follow-up emails

3. Convert your leads to customers 1 on 1 presentation, Webinars Power point presentations

4. Post purchase follow-up Email marketing, IM, PhoneEmail marketing system, FB graphics

of 149106

How to Attract Traffic

- Email marketing

- Word of mouth

- Business cards

- Social media - profile, pages, group, tweets, pins and videos

- Paid advertising

of 149107

How to Follow up and

Convert Your Leads

The fortune is in the follow-up!

This is such a popular phrase in business, someone has even made it their Facebook page name.

of 149109

The problem most distributors face

is that they're the only ones managing

their business.

They have no helpers who can ensure

is taken care of nor do they use

help them either.

of 149110

So unfortunately for most, it just

doesn't get done.

Or if they can manage to do it, it's often

erratic, unfocused and only done with

they're actively communicating with 1

of 149111

But what about the rest of your leads?

of 149112

That's a lot of missed opportunities because you're not

able to keep connected to leads in their various stages

of exploration.

The answer we found is to have an

email marketing system.

of 149113

But isn't email marketing dead?

In November 2011, Mark Zuckerberg

email was dead.

He claimed that Facebook messaging

had killed it.

of 149114

Email is not dead.

It never was. In fact, as Jay Baer pointed out in his

Social Fresh presentation on Facebook and email, you have to have

an email address to sign up for a Facebook account.

No email, no Facebook.

of 149115

5 main reasons it’s so effective:

1. Everyone uses email.

2. Email is personal.

3. Perfect for follow-up.

4. Email scales as your business grows.

5. You can control who sees your messages.

of 149116

Ian Brodie, author of the book

Email Persuasion says:

“Email is, without doubt, the most

powerful marketing tool available in

business today.”

of 149117

It's also one of the most popular activities on people's smart phones.

of 149118

1. Written with a friendly tone

2. Educates and entertains

3. Sells by educating

4. Looks professional, builds confidence

5. Uses some images, and looks okay if images won't show

6. Text is easy to read, with bolding and spacing

11 elements that make great follow-up emails

of 149119

7. Personalized

8. Connects to your social media profiles

9. Has multiple calls to action (CTA)

10. Asks your readers to engage

11. Responsive and looks great on smartphones

11 elements that make great follow-up emails

of 149120

Once we've captured our leads’ information,

we don't want to just sit and hope they'll eventually

take some action by reading our follow-up emails alone.

And if we're not requesting a phone number,

there's no way to follow up with your leads one-on-one,

unless you've been able to connect with them on Facebook.

of 149121

So what do we do?

of 149122

Webinars!

of 149123

Here's 7 reasonswebinars are so

effective

1. They help us build our lists

of 149125

2. They allow a higher

level of rapport.

of 149126

3. They offer a high level of interaction.

of 149127

4. No geographical restrictions

of 149128

5. You can educate and promote to lots of people at

once.

of 149129

6. Your leads can hear

your

enthusiasm and

passion.

of 149130

7. High conversion rate

131 of 149131

Facebook expert, Mari Smith writes:

Live webinars are the next best thing to in-

person contact.

of 149132

Sherrie Rose & Jim Kukral,

authors of the book The Webinar Way,

write that webinars are the single most effective way to promote your

business, drive leads and sell a ton of products.

of 149133

Experts have reported that webinars have the

highest conversion rate for online promotions.

Many see results as high as 20% compared to a

website which averages 3% in the health and beauty sector.

134 of 149134

What's the catch?

Now you may wonder where's the catch?

Why are we giving away something we could easily

charge $20 or $30 a month for?

of 149136

1. We want to give back to the field.

2. We want to test lead capture pages in the Shaklee PWS.

3. My own family's organization can benefit.

4. Lead generation

137 of 149137

Get Started

1. Create account

> Go to www.yourWellnessProject.com

> Sign up for free

of 149139

2. Set up your site

> Fill out the fields requested

of 149140

2. Set up your site

> Install the code into your Shaklee PWS

of 149141

2. Set up your site

> Test your site

of 149142

3. Promote site

> Post the FB graphics

of 149143

3. Promote site

> Place FB ads - Let us do the hard work.

www.facebookMarketing365.com

of 149144

3. Promote site

> Consider business cards

- www.myFreedomTools.com

of 149145

Want Training?

Connect with us

- Join our FB group.

- Like our fan page, follow us on Twitter, Pinterest or SlideShare.

- Subscribe to our YouTube page.

of 149147

Want help? Contact us at www.yourFreedomProject.com/help

of 149148

Want someone to contact you? Leave your number and best time to call if you want us to contact

of 149149