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Added new related pages helped SEO

#1 in Google SEO Nadia Shalini

Congratulations Reaching #1 in Google, Nadia - Right HandPlanning righthandplanning.com

Ok, the headline’s a #HumbleBragbecause Nadia’s our client and wejust updated her website.

But let’s look at what we did to seehow a few on-site SEOimprovements can help a lot…

Also, be sure to see the very of this post for the mostbottom

important SEO factor in anywebsite update.

Top Position in Google

Nadia’s site is currently in the top position in Google for the search term,nadiashalinimakeupartist.com“Los Angeles Makeup Artist” – up from a previous position on page !three

Ranking Above Yelp and Local Listings

With her site appearing in the #1 “organic” position  it means she’s seen her competition in the mostabovevisible places – and being the list of company names, addresses,Yelp Google Local. Google Local phone number with pins on the small Google Map at right.

Top Keyword for Her Category

“Makeup artist LA” is the top keyword term for her category and being in the number one “organic” spot(top listing that’s not an ad) means she’s getting the majority of clicks from people searching that term.

On-Site SEO Changes Included:

New pages addedUse of related keywords – not just “makeup artist”HeadlinesBody copyPage titleMeta descriptionsPhoto file names, alt tags and descriptions

No “keyword stuffing”! The one thing we was use the phrase, “makeup artist Los Angeles” alldidn’t doover the site. We did add it in a few places, where appropriate.

What We Did

Since Nadia needed new pages anyway to flesh out her basic services, we were able to do several things

that helped her SEO:

http://righthandplanning.com/congratulations-top-spot-google-nadia-shalini/

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The Dog: Chicago Style Hot Dog

that helped her SEO:

Just adding new material to a site is thought to get Google’s attentionIncreased related terms (Latent Semantic Indexing)Added nearby location names – theLos Angeles neighborhoods she servesMade her site load faster

Why We Did It

All of the changes were done because they needed to be done for various customer service and businessand marketing purposes.

She added more pages with detailed information about her services to help her visitors get moreinformation before booking an appointment.

We added copy about neighborhoods in LA she works in to help people doing local searches.And site speed was increased to make sure people didn’t surf away while waiting for the site to

load.

Because she works in show business in Hollywood, the portfolio on her site has a lot of high resolutionimages that created more page load challenges than a typical site.

Adding New Pages Helps SEO

Part of her site update included fleshing out her makeup services from a one page listing to one page foreach of the services she offers. This gave us a great opportunity to use a variety of related terms andconcepts on her site.

“Latent Semantic Indexing”

This fancy term just means using words that go together naturally

Most of the new pages are are decent search terms of their own, like “bridal makeup” and together theysupport “ ” (LSI) that is part of how search engines like Google understand a site.Latent Semantic IndexingLatent semantic indexing or analysis is just a fancy way of saying some words and phrases go togethernaturally.

An example of LSI might be, if your site is about hot dogs, itwould be normal to also see words like “ketchup”, “mustard”,“buns” and maybe “Coke” or even “baseball” or “summer” onthe site as well.

Not All Google First Places Are the Same

It used to be when you got to number one in Google, you werethere nationwide, for all searchers.

Today Google varies search results much more by someone’ssearch history, their location, ongoing news and events andother factors known only to the Google Gods (and techies!)

So there’s no resting at the top and the Humble Brag we started out with is a little diminished.

The Most Important Site Update Is Still…

http://righthandplanning.com/congratulations-top-spot-google-nadia-shalini/

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Added newrelated pageshelped SEO

photo:

The Most Important Site Update Is Still…

Although traffic is still usually better when you’re at the top, the most import aspects of this site update arethat they were done to help her customers and help her business.

The fact that Google took notice of Nadia’s site and presented it first as a relevant resource supports theidea that and business is .doing what’s right for your visitors the best SEO strategy

Photo by:

Arnold Gatilao The Dog: Chicago Style Hot Dog

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Peter Semple

Pete Semple is a strategic marketing planner with SEO, SEM, Social Media and ContentMarketing experience. He has 18 years experience helping small and medium sizedbusiness, startups and entrepreneurs meet their marketing goals. He is the owner of RightHand Planning marketing consultancy.