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KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/.
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Presentation by
Celina Jonesi
local seo-seo india-KG Tech
Search Engine Optimization
SEO
2
Iterative processDynamic environmentArtScience
What is Search Engine Optimization?
SEO is short for search engine optimisation. As the term implies, Seo india is all about optimizing a website to gain maximum visibility within the search engine results.
SEO takes time and effort. Do not be fooled by e-mails turning up unannounced in your inbox, promising instant SEO results.
Variation in Approaches
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White HatAbide by terms and conditions set forth
by search enginesBlack HatBreaches search engine terms and
conditionsMay provide short-term gainsYou run the risk of being penalized by
search engines
Defining Success (Context)
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Search-Friendly (SEO) High ranking Terms and conditions set by search
engines (Google, Yahoo, MSN Search)
User-Friendly Site must satisfy the needs of visitors
Persuasive Profitable for site owner
SEOOnce you have realised the need for decent SEO on your
website you should approach the issue seriously. We see many clients who have dabbled with SEO, maybe using information they have gleamed from YouTube and other sources but the trouble is a lot of information on YouTube is either completely wrong or out of date and some of the advice can actually harm the position of your website within the search engines .
Increasingly people use Google to search for products or services rather than traditional sources such as Yellow Pages local seo. I cannot even remember the last time I looked at Yellow Pages. So if you want to get more customers the obvious way to do it is by getting your website found easily in Google.
Search Engine Operations
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1. Gather Content Crawler or spider moves recursively
downloading content
2. Builds sophisticate index3. Individual web searches run against
index Results are retrieved and ordered
PageRank & Relevance
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SEO Optimization
SEO Optimization Categories
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KeywordsKeyword selection and keyword-rich text
CrawlerA crawler-friendly site navigation scheme
LinksLink popularity
Crawler-friendly
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Engine spiders are primitive beings choose simplicity over complexity
GoalAll your web pages seen by crawlers Google: enter in searchbox
“allinurl:utexas.edu”
PROCESS: Search Engine Optimization
Off Page small business seo are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website
On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.
Suggestions to be Crawler Friendly
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Traditional <a href> tag Keywords in subfolder namesMinimize quantity of subfoldersCross link relevant terms and phrases
within the siteMultiple paths to pages to eliminate
orphans
Avoid or Minimize: May Negatively Impact Crawler
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Flash (slow to load and difficult to navigate)FramesJava navigationSession ID to track visitors exact same Title tags on every pageset to require a cookie when a visitor gets
to the page
Link Development Inbound Links Impact PageRank
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PageRank (Popularity, importance)Number and quality of links pointing to a
websiteMeasure of usefulness of site
Link Development Tradeoffs
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Advantageit is dynamic, cumulative, and difficult to
imitate Disadvantage
takes time (vs. advertising)
Link Development Approaches (White Hat)
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Quality content to start withCultivate quality link (not quantity)Begin with web directoriesHarness online publicityUse Blogs and forums wiselyInvestigate competitors
Understand their strategyOnline publicity, blogs and forumsSee inbound links ("link:domain.com" in Google,
"linkdomain:domain.com" in Yahoo)
Search Engine Term and Conditions
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GoogleYahooMSN Search
SEO Company in India- KG Tech KG Tech(the registered SEO company in India), which started as
a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: SEO Company in India call us: +917845920090 , +914424350693
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