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About Us:
Webtraffic is known for quality
services and it is one of the
leading Digital Marketing
companies in Mumbai and Pune.
We ensure that your business
grows online in an effective
manner by using SEO, Social
media, email marketing, content
marketing and many other digital
strategies.
How to start with Taboola
and the differences in Paid
Promotion Websites
You have put all your hard work
into creating and producing superb
content with some infographics.
Now is the time to showcase your
content to the public at large. With
the help of social media and other
platforms like Storify and Stumble
upon you can reach some
influencers and get organic reach.
Sometimes we are just not
satisfied with the reach of our
content because of the hard work
and effort we put in. so what is the
alternate solution for superior
promotion? Paid promotions are
the answer to it. Paid promotions
are where you have to pay and
promote your content to reach a
larger amount of audience. Paid
promotions have a lot more
benefits than just the reach. It can
also help in fortifying your old
content.
Even though this process is a bit
complicated, it is worth it all.
Hence, today we are providing a
guide to paid promotions for
Taboola and other websites.
NATIVE ADVERTISING
Native advertising is a part of
content marketing where there are
paid promotions done to achieve
some goals.
Let us look at how to use Taboola
for paid promotions.
Taboola is a very famous platform
for content distribution. It gives aid
to reach out a massive audience
across the most famous sites
around the world. It is known as
the best platform for paid
promotions. With the help of this
platform, you can reach out to
trusted publishers and get
entrance to their audience. This
way you can integrate your content
in the user experience of their
website. the audience on the
publisher’s website consume your
content normally and helps them to
find something new.
But before merging and distributing
content, make sure that the quality
of your content is good and that it
provides value and information. Do
some research on your target
audience and select the right ones
based on demographics and
location. Distributing content to the
wrong people and publishers
makes no sense. Additionally, do
not expect the results to come
suddenly. Patience is the key.
These practices are very normal
but there are some brands like
buzz feed that go the additional
mile for promotions
They make sure that quality
content is built yet including the
message of the brand. Huge
investments are expected from the
brand side.
This sort of paid content
sponsorship is not something you
will do when you’re the first
beginning, however, there is one
best practice that is the quality of
content.
While there are native
advertisements, on the side there
are PPC ads also that have their
own category.
Additionally, there is a huge
difference between content
marketing and native marketing
but many people consider it as
same.
PPC and SEARCH ADS
Many marketers consider PPC
advertisements as the best and
easy way to bring websites to the
top of search engines. PPC is
where you have to bid for relevant
keywords and when any user
clicks on the ad, the advertiser has
to pay for it. This is a very common
practice and it also useful in
promoting content.
Google AdWords is most
commonly used for PPC and
search advertisements.
Here also, one needs to do some
research to find relevant and low
competition keywords. Find out the
target audience and deliver quality
content to them that will add value.
The call-to-action button for the ad
should also be strong enough to
influence people to click on it.
BANNER AND IN-LINE
ADVERTISEMENTS
Just like PPC and search
advertisement, banner
advertisements are worth.
Nowadays many people do not
use it but it is still important. They
are kind of short snippets with text
or multimedia. It is usually placed
at the top, left or right side of the
web page.
In-line advertisements too are
same as banners ads, but here the
text goes along with the graphics
in-line.
For banner and in-line ads too, one
needs to pay attention to certain
things. Since the use of this type of
advertisement is diminishing, one
must ensure that the quality of
content is excellent. The target
audience should be relevant and
one must keep checking the
effectiveness of the campaign. For
some, it might work and for some,
it might not.
SOCIAL MEDIA PROMOTIONS
Social media is a huge platform
and has gained a lot of popularity
recently. The power of social
media is unexplainable and it can
help advantage a business. Almost
everyone is on social media and
many of them have already started
using it for promotions. It the
easiest to do paid promotions on
social media because it needs no
setup and it also reaches a
massive audience. The first
preference of marketers to do paid
promotions is social media
because more detailed targeting
happens there. When a user
makes a profile on any social
media platform, they have to add
in certain details that help in
targeting them better. Many brands
have their business pages on
social media and have already
started with organic promotions;
hence, it makes it easier to do paid
promotions.
Well, on social media, there are
three platforms that are mostly
used for paid promotions and they
are, Facebook, LinkedIn, and
Twitter.
FACEBOOK:
Facebook paid promotions to help
in detailed targeting and the
greatest advantage is that it
reaches a large number of
audience on a limited budget.
There is usually two kind of
promotions that happen on
Facebook. They have sponsored
updates and traditional ads. The
sponsored updates are Facebook
posts that are boosted by paying a
certain amount in your budget and
then targeting the required
audience.
Well, Facebook ads are completely
different. With the use of business
manager, one can run
advertisements. The ads are
served on Facebook feeds as a
banner. There are various options
and types of Facebook ads. One
can run ads for reach, likes, leads,
engagements, brand awareness,
etc.
While promoting on Facebook, one
must make sure that they take
complete advantage of the
advanced targeting options it
provides. One can target the
audience based on age, gender,
location, demographics, behaviors,
interests, etc.
Now let us look at how Twitter
helps with promoting trends.
The Twitter platform is the best to
find out what is trending currently.
One can fund an event or recent
news of twitter and run promotions.
Running ads on Twitter is similar to
Facebook ads. Here also you can
target and promote ads by location
and budget. In case you require
some advanced options, Twitter
Ads account has it. Twitter ad
accounts help in detailed targeting
and promote all types of content.
For paid promotions on twitter to
make sure that you select the right
audience and be very specific. Set
a goal and create creative
campaigns. Read up our complete
guide to Twitter marketing.
Another famous social media
platform is LinkedIn that is known
for B2B marketing and is business
related.
Linkedin ads are also similar to
facebook and twitter. LinkedIn, as
you all know, is a B2B marketing
platform that focuses on business-
related topics. Here you get a
great opportunity to target people
by their exact title and industry.
Studies have even shown that
LinkedIn ads provide for three
times higher and conversion leads.
The only difference LinkedIn has is
that one cannot just boost any post
but one can to use the LinkedIn
Ads Account and then choose
between Sponsored InMail,
Sponsored content or Test
advertisements.
This is the best platform for
running ads because ads reach
professionals and there are more
chances of conversions. make
sure that you choose and target
the right audience and be specific
about the title, job function, and
industry.
The expense for LinkedIn ads is a
hit higher than other social media
platforms.
Know the difference between
Facebook and LinkedIn ads.
The above are the types of paid
promotions one can do and use for
promoting content and getting
more reach and leads.
