TI 2020: os desafios da governança de TI em uma sociedade cada vez mais hiperconectada

Cezar TaurionLitteris Consultingctaurion@litterisconsulting.com.br

Ondas tecnológicas em TI geraram diferentes tipos de

valor

1980 2000

Mainframe

PCInternet

Eras of IT Deployment - Illustrative$

Challenge solved Value created

Mainframe automates high frequency

transactions

Transforms and scales back-office

functions, making possible modern

corporation

PC’s automate individual transactionsTransforms individual capability and

productivity, re-engineering the corporation

Internet automates interactionsTransforms and launches business models,

accelerating the global economy

?

2020

3

“It’s now too late to have a digital strategy. What you need is a

business strategy that includes digital” (Institute for the Future)

De

gre

e o

f e

co

no

mic

im

pa

ct

(fu

nctio

ns, in

du

str

ies, g

eo

gra

ph

ies)

Digital products and

infrastructure

• Digital products (e.g.

Music, Entertainment)

• Infrastructure (e.g.

Telco, Software, IT

Infrastructure)

Digital distribution and

web strategy

• e-commerce (e.g.

Retail, Electronics)

• Efficiency through

web strategy (e.g.

Government)

Late 1990s 2000s 2010s

Limited

Time

Pervasive

Transformação digital está se tornando ubíqua

* Note: Digital transformation of business models impacts both public and private sector organization

Digital transformation of

business models*

• Mobile revolution

• Social media

• “Hyper digitization”• Power of analytics

A SOCIEDADE

HIPERCONECTADA

TECNOLOGIA

PERVASIVA E

COMPUTAÇÃO

SOCIAL

UM NOVO

AMBIENTE DE

TRABALHO

TUDO EM

TEMPO REAL

UMA NOVA

GERAÇÃO

Midias sociais fazem parte do dia a dia do brasileiro

Celulares/ smartphones/tablets já se igualam em numero à

população do planeta…

As coisas acontecem muito rapido no mundo cada vez mais

hiperconectado

Quem é esta geração digital?

Computing is not about computers anymore. It

is about living!

Revisitando a pirâmide de Maslow

1. Everything that’s already in the world when you’re born is just normal.

2. Anything that gets invented between then and before you turn 35 is incredibly exciting and creative and, given opportunity, you can make a career out of it.

3. Anything that gets invented after you’re 35 is against the natural order of things and the beginning of the end of civilization as we know it, until it’s around for about 10 years, when it gradually turns out to be alright.

O novo sempre desperta reações contrárias

Law of Disruption

Social, political, and economic systems change incrementally, but technology changes exponentially.(Larry Downes)

A 3ª geração da plataforma de computação, a 3ª fase da Internet,

e a explosão de informações estão colidindo para formar uma revolução de

ruptura e de transformação

1964 2008200319941981

Quantidade de

dados coletados

e armazenados

Gerações de

plataformas

Computacionais

Fases da

Internet

2012

2020-2

Cloud, Social, Big Data and Mobile all overlap and interlink in a

convergence of four market forces, but the technology is maturing

at different rates.

22 Source: Gartner, “Cloud and the Nexus of Forces: A Foundation for Global Class Deployment,” June 2012

Social business is clearly important for consumer,

but not clear what the full business impact will be

Cloud is more mature, but concerns remain about

security

Mobile is currently about access and presentation. Needs development of killer apps for business

Information is now all about Big Data, with some

organisations missing out the data warehouse stage

entirely

Solution impacts:Digital MarketingMulti-touch ecommerceTalent ManagementSupply Chain ManagementSalesforce Automation

Technology impacts:ConsumerisationBYODGamificationSocial businessBig Data

What is coming?

In 2021, cloud computing is simply computing,

corporate office parks are senior housing facilities and

the IT organization of the future has been absorbed by

the business.

Internal IT becomes an internal cloud.

IT becomes a services broker.

IT will become a function of the business.

Gartner, 2011

Explosão da mobilidade

5.6 Billion

Personal Devices Sold

1 TrillionConnected

Devices

41% CAGR

Wearable Wireless Devices

2013 2014 2015

227

Mobile Computing will impact all business processes, requiring

new application solutions written just for mobile

27

“Second generation mobile strategies differ

considerably from those of the first

generation. They must be multichannel,

part of your holistic digital strategy, and

include innovative mobile-only capabilities.”

– Gartner

New Strategies / Solutions Needed

Top Five aplicações para 2020…uma estimativa

Connected CarBy 2020 90% of new passenger cars sold will have some form of vehicle platform, up from 10% in 2012

Clinical Remote MonitoringClinical remote monitoring estimated to generate US$350 billion in healthcare cost savings and benefits from pre-emptive action.

SecurityEnhanced remote monitoring and flexible security management is estimated to drive US$250 billion worldwide by 2020

Assisted LivingSaving associated with people being supported in their own homes rather than care homes will be USD$270 billion.

Pay as you drive insuranceUK’s Automobile Association claims that PAYD can save drivers up to USD$1,300 per year.

Mobile First will be at the core of software,

services and systems

• Mobile First is about re-imagining businesses around constantly connected employees and customers

• It is accelerating the coherent integration of cloud, social, and analytics

• Mobile First is NOT “Mobile Also”

– Not just another projection of back-end systems

– Requires rethinking value in a larger ecosystem

– Requires deep understanding of rapid industry shifts

– Requires the creation of new models of customer value

– Requires rapid creation of new solutions and integration models

Forecasts call for billions and billions of

connected devices

“In 2020, Over 30 Billion Connected

Devices Will Be In Use.” – Gartner

“There will be 212 B devices or things

connected to networks by 2020” - IDC

“Driven by reducing price per

connection and the consequent rapid

growth in the number of machine-to-

machine (M2M) connections, we

expect the number of connected

objects to reach 50bn by 2020 (2.7%

of things in the world).” – Cisco

“There are more than 10 billion wirelessly

connected devices in the market today; with

over 30 billion devices expected by 2020..”

– ABI Research

“From vehicles and smart phones to

containers and machines – by 2015

more than six billion things will be

connected to the internet.” – Bosch

Enterprise Consumerization Goes Beyond Gadgets

• IT security’s new challenge: controlling sensitive data in un-trusted environments not necessarily designed for enterprises (e.g. consumer-focused devices, cloud services and apps)

Consumer-Focused Business-Focused

Big Data refers to how to collect, store, and manage information that

comes into an enterprise so that it can be harvested for decision

making

34

E você ainda pensava que lia sozinho(a)?

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Big Data : onde usar?

39

40

Sentiment Analysis

Mudança radical na industria de TI :produtores e

consumidores

Technology is increasingly being

seen as a strategic asset

for leaders

LOB influence over IT spendingis continuing to

grow

Source: IBM Global CEO Study 2012Survey Q1 “What are the most important external forces that will impact your organization over the next 3 to 5 years?”

Over 75% of Smarter

Analytics, Commerce

and Workforce

software purchases

involve a C-Level

LOB exec in at least

one stage of the

decision process

By 2016, 80% of

new IT investments

will involve direct

participation by

LOB executives

with LOBs taking

the lead decision-

maker role in half or

more of those

investments

By 2015, 35%

of enterprise

IT will be

managed

outside the IT

department’s

budgets

35%Budgets to be outside IT

40%LOB willlead

75%Involve LOB

Source: MDI, Gartner, IDC respectively

1 2

3 4

CIO: Chief Innovation Officer (Chief Digital Officer) ou

Career Is Over?

Não tem escolha: ou surfa a onda digital

ou morre afogado...