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in the Library: Faceboo k & Engaging Users Enhancing Services david lee king | davidleeking.com | topeka & shawnee county public library ickr.com/photos/smemon/5684115572/

Facebook in the Library: Enhancing Services and Engaging Users

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Page 1: Facebook in the Library: Enhancing Services and Engaging Users

in the Library:

Facebook

& Engaging UsersEnhancing Services

david lee king | davidleeking.com | topeka & shawnee county public library

flickr.com/photos/smemon/5684115572/

Page 2: Facebook in the Library: Enhancing Services and Engaging Users

Reboot!The 3 M’sGetting Engaged

Page 3: Facebook in the Library: Enhancing Services and Engaging Users

Reboot!The 3 M’sGetting Engaged

Page 4: Facebook in the Library: Enhancing Services and Engaging Users

we have the tools

flickr.com/photos/safari_vacation/6257284524/

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not quitesure how to use them!

Page 6: Facebook in the Library: Enhancing Services and Engaging Users

So, what do you thinkabout our library?

flickr.com/photos/10059155@N05/4712929433/

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images2.wikia.nocookie.net/__cb20080223195117/batman/images/4/4a/BatmanChristianBale.jpg

Reboot!parade.com/images/-v5/celebrity/2013/0120/personality-parade/lead-

batman.jpg

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flickr.com/photos/cosmocatalano/4314872278/

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reason to exist

a team

tell people!

flickr.com/photos/wwarby/5106781173/

Page 10: Facebook in the Library: Enhancing Services and Engaging Users

reason to exist

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flickr.com/photos/34427470616@N01/121790568/

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a team

flickr.com/photos/wwarby/5106781173/

Page 13: Facebook in the Library: Enhancing Services and Engaging Users

just marketing!

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flickr.com/photos/benandliz/96974693/

just IT!

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flickr.com/photos/asimpledarksquid/2736983386/

just librarians!

Page 16: Facebook in the Library: Enhancing Services and Engaging Users

Best: mix it up!

Page 17: Facebook in the Library: Enhancing Services and Engaging Users

Need the Boss, too(ok - maybe not this boss

...)

flickr.com/photos/10567940@N05/3949821038/

Page 18: Facebook in the Library: Enhancing Services and Engaging Users

tell people!

flickr.com/photos/wwarby/5106781173/

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Awesome!!

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elsewhere

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flickr.com/photos/mosmanlibrary/6891829324/

Page 24: Facebook in the Library: Enhancing Services and Engaging Users

Reboot!The 3 M’sGetting Engaged

Page 25: Facebook in the Library: Enhancing Services and Engaging Users

management

measurement

market ... ment??

flickr.com/photos/wwarby/5106781173/

Page 26: Facebook in the Library: Enhancing Services and Engaging Users

management

flickr.com/photos/wwarby/5106781173/

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your team!

Page 28: Facebook in the Library: Enhancing Services and Engaging Users

meeting timeflickr.com/photos/theimagegroup/122728670/

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multiple admins

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flickr.com/photos/33472412@N00/1696964330/

posting goals

Page 33: Facebook in the Library: Enhancing Services and Engaging Users

flickr.com/photos/ihtatho/627226315/

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flickr.com/photos/nomadic_lass/6728580615/

when to post?

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flickr.com/photos/10687935@N04/3972319375/

Facebook at work, too!

Page 36: Facebook in the Library: Enhancing Services and Engaging Users

flickr.com/photos/mentalman1369/2624654120/

how often?

Page 37: Facebook in the Library: Enhancing Services and Engaging Users

flickr.com/photos/71651012@N00/221051561/

consistency

Page 38: Facebook in the Library: Enhancing Services and Engaging Users

measurement

flickr.com/photos/wwarby/5106781173/

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flickr.com/photos/34427470616@N01/121790568/

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flickr.com/photos/34427470616@N01/121790568/

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Bigger goals…

flickr.com/photos/32066106@N06/5726853059/

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market ... ment??

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62%

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flic.kr/p/oH3q

FacebookReach?

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flic.kr/p/oH3q

FacebookReach?

amyporterfield.com

Page 54: Facebook in the Library: Enhancing Services and Engaging Users

Reboot!The 3 M’sGetting Engaged

Page 55: Facebook in the Library: Enhancing Services and Engaging Users

Compelling Content

Page 56: Facebook in the Library: Enhancing Services and Engaging Users

Be relevant to your Fans

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Be there for customers

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Sharing!

flickr.com/photos/74998608@N00/3067514833/

Page 59: Facebook in the Library: Enhancing Services and Engaging Users

Tell your story

Page 60: Facebook in the Library: Enhancing Services and Engaging Users

How to post

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flickr.com/photos/28311604@N00/63694234/

think short

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flickr.com/photos/20375052@N00/5681426/

be visual

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63be visual

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64

videos

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flickr.com/photos/47494486@N03/5036313154/

be human

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flickr.com/photos/60648084@N00/2462966749/

type like you talk

Page 67: Facebook in the Library: Enhancing Services and Engaging Users

flickr.com/photos/88913244@N00/1437012378/

business casual

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flickr.com/photos/98819513@N00/5658859137/

business casual

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flickr.com/photos/65304769@N05/7403731050/

audience participation

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ask a question

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call to action

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let them participate

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Reboot!The 3 M’sGetting Engaged

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flickr.com/photos/ekkebus/5020840511/

Page 75: Facebook in the Library: Enhancing Services and Engaging Users

thank

you!davidleeking.com