38
ENGAGING YOUR local market through facebook IMAGE SOURCE Presented by: Heather Walsh, The Weisse Group

Engaging your local market through facebook

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Tips for engaging your local market through Facebook. #SmallBiz #SmallBusiness

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Page 1: Engaging your local market through facebook

ENGAGING

YOURlocal marketthrough facebook

IMAGE SOURCEPresented by Heather Walsh The Weisse Group

KNOWyour customer through Facebook Insights

get to

Analyze your posts lsquolocalrsquo view

Analyze your posts lsquoglobalrsquo view

Analyze your posts timing timing timing

Analyze your fans who is engaging

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 2: Engaging your local market through facebook

KNOWyour customer through Facebook Insights

get to

Analyze your posts lsquolocalrsquo view

Analyze your posts lsquoglobalrsquo view

Analyze your posts timing timing timing

Analyze your fans who is engaging

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 3: Engaging your local market through facebook

Analyze your posts lsquolocalrsquo view

Analyze your posts lsquoglobalrsquo view

Analyze your posts timing timing timing

Analyze your fans who is engaging

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 4: Engaging your local market through facebook

Analyze your posts lsquoglobalrsquo view

Analyze your posts timing timing timing

Analyze your fans who is engaging

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 5: Engaging your local market through facebook

Analyze your posts timing timing timing

Analyze your fans who is engaging

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 6: Engaging your local market through facebook

Analyze your fans who is engaging

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 7: Engaging your local market through facebook

Analyze your fans how are they engaging

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 8: Engaging your local market through facebook

they wantwhen they want it

facebook marketing not-so secret 1

whatgive lsquoem

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 9: Engaging your local market through facebook

WAITI have to be on Facebook at certain

times and with certain content

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 10: Engaging your local market through facebook

nopeSeriously this will rock your world

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 11: Engaging your local market through facebook

contentthat engages simple + smart = Save your sanity

create

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 12: Engaging your local market through facebook

Schedule your contentwhen your fans are online

CONTENT

SCHEDULE

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 13: Engaging your local market through facebook

Put a hashtag

on it

create a branded

hashtag use your city as a hashtag too

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 14: Engaging your local market through facebook

ToysYOURCITYHERE

shoplocalcoolstuff

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 15: Engaging your local market through facebook

facebook offersreward fans with

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 16: Engaging your local market through facebook

HOW TO CREATE A

FACEBOOK OFFER

source SOCIALLY STACKED

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 17: Engaging your local market through facebook

Just a FEWFacebook Offer Tips

Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI

Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable

Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras

Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo

Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week

Promote Promote Promote Promote your offer and pin offers to the top of your page

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 18: Engaging your local market through facebook

promoteyour good stuff

facebook marketing not-so secret 2

social marketingitrsquos

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 19: Engaging your local market through facebook

Paid promotion options on Facebook

page post ads

Marketplace ads

SPONSORED stories

promoted posts

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 20: Engaging your local market through facebook

PROMOTED POSTS

IMAGE SOURCE Inside Facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 21: Engaging your local market through facebook

sponsored stories

IMAGE SOURCE Inside Facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 22: Engaging your local market through facebook

PAGE POST ADS

IMAGE SOURCE Inside Facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 23: Engaging your local market through facebook

MARKETPLACE ADS

IMAGE SOURCE Inside Facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 24: Engaging your local market through facebook

Audience TargetBudget Duration

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 25: Engaging your local market through facebook

AUDIENCE

TARGET

FIND YOUR NEXT CUSTOMER

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 26: Engaging your local market through facebook

facebook marketing not-so secret 3

itrsquos Not just about your timelinehel lo mobile phone

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 27: Engaging your local market through facebook

mobile

mission critical

+ social

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 28: Engaging your local market through facebook

91 percent of local searchers say they use Facebook to find local businesses online

95 percent of smartphone users search for local information

61 percent of smartphone users called after searching for local information

59 percent of smartphone users visited in person after searching for local information

source google study MOBILE + SOCIAL

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 29: Engaging your local market through facebook

IMAGE SOURCE Constant Contact

Itrsquos NOT your timeline

view

YOUR Facebook PagE

Mobile Device

meets

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 30: Engaging your local market through facebook

RecommendationsCheck-Ins Photos Recent Post

IMAGE SOURCE Constant Contact

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 31: Engaging your local market through facebook

OLD SCHOOL

new schoolmeets

IMAGE SOURCE Bloomberg

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 32: Engaging your local market through facebook

FacebookPages Manager App

DOWNSIDE tagging

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 33: Engaging your local market through facebook

love

wersquore all in this together

your neighbor

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 34: Engaging your local market through facebook

ldquoLikerdquo other small businesses in your town

ldquoLikerdquo media outlets in your area

Tag local businesses

Run co-promotions with other like-minded businesses

Relationship buildingPromote relevant content of other local businesses

Run co-promotions with other like-minded businesses

IMAGE wwwstrongcitiesstrongstatecom

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 35: Engaging your local market through facebook

facebook marketing not-so secret 4

donrsquot forget whatyou learnedin kindergarten

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 36: Engaging your local market through facebook

you learned in kindergarten

donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page

be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand

the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo

you like me you REALLY like me err not donrsquot ask people to like you liking is organic

be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting

everything you need to know about engaging in social media

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 37: Engaging your local market through facebook

launched July 25 2013

need help

httpswwwfacebookcomfacebookforbusiness

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom

Page 38: Engaging your local market through facebook

THANK YOU

Heather Weisse WalshThe Weisse Group LLC

hlw2heatherweissegroupcom

wwwweissegroupcom