*Emerging Applications of Beacon

*Content

• Introduction

• Some top applications of beacon

1. Delivering important information in actual-time2. Making contact-less payments3. Indoor navigation4. Reducing waiting time and queuing5. Events6. Transportation7. Tracking delivery8. Homes9. Opt in and opt out

• Conclusion

*Introduction

• Bluetooth low energy beacon apps are the new challenges for mobile app developers and businesses.

• Today beacon apps are focusing on marketing largely. • They are sophisticated with the ability to improve

business processes, driving new revenue sources and reducing costs.

• Beacons are used by retailers, enterprises, educational institutions, transit systems and event organizers to communicate with people indoors. 

*Applications of Beacon

*Some top applications of Beacon

1. Delivering important information in actual-time

• Retailers are the first most obvious market for beacon app. Through beacon technology, customer’s profile details like purchase history, preferences, and personal details get presented on the employee’s device. 

• When a mobile comes in contact with a product that is being listed with the beacon, it will pop up a detailed message on the device.

2. Making contact-less payments 

• Beacons can enable automatic payment once the person leaves the location and payment become effortless. • This is possible by integrating the app with passbook that allows shoppers to make contact-less payments by using a single click. 

3. Indoor navigation

• It can navigate a person in indoor settings.• The beacon technology can detect the actual location of the device.

4. Reducing waiting time and queuing

One can order a product online using a smartphone while approaching the shop and by the time he walks into the place, an employee would have the order ready for him with no queuing or waiting.

5. Events

Beacons is used at the music and sporting venues to communicate the information, promote sales, engage people and point the people to corresponding content.

6. Transportation

Beacons are placed at airports, train stations and bus stands to alert travelers about the delays, changes, food discounts on counters, weather situations etc.

7. Tracking delivery

It can track the exact location of online orders. It sends notification to the receiver before the delivery boy reaches the address of receiver.

8. Homes

Beacons can be deployed at home to get the reminder notifications in daily chores. It can be positioned in certain parts of the house or in the entire house.

9. Opt in and opt out

• Beacon gives customers the flexibility of deciding whether to share their location or not.

• One has to turn on Bluetooth first to enable beacon detect the device.

• There is an option to opt in or opt out when a customer receives a notification from a business.

*Conclusion • Customers enjoy huge benefits from the

beacon technology.

• It is an incredible cost-effective and targeted way to communicate.

• The potential benefits are endless and in future also it seems to have promising and valuable emergence. 

*THANK YOU