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DESIGNING SKIMPL: EXPERIENCE DESIGN FOR AN EARLY-STAGE SAAS
Christine Rom, Founder/CEO April 28, 2015 www.skimpl.com
INTRO1
based in Estonia, with R&D in the Philippines
a team of 8 + 1 tech advisor
in early startup stage
About Skimpl Ltd.
The product…
Scheduling made simple.
Target users:
• Basecamp users • SMEs • IT and creative companies whose
success depends on the efficient and effective utilization of resources
via: movie.15review.com
Quick and inexpensive tool for scheduling resources
Provides quick visibility into utilization and productivity
Benefits
Intuitive dashboards
Quick and easy scheduling
Basecamp integration
Schedule resources in minutes.
Quickly integrate Basecamp data into Skimpl.
Know what’s going on in the company anytime, anywhere.
Benefits
Intuitive dashboards
Quick and easy scheduling
Basecamp integration
Schedule resources in minutes.
Quickly integrate Basecamp data into Skimpl.
Know what’s going on in the company anytime, anywhere.
Benefits
Insightful reports
Company holidays
Alerts and reminders
Enter holidays and instantly deduct these from total available hours
View and download various utilization and productivity reports
Be alerted of assignments and updates on any resource and project
CHALLENGES2
tight development window
tight budget
need to build relationships with investors early via: blog.aircall.io
SKIMPL APPROACH TO UX DESIGN3
• More functionality • Faster • Cheaper
MODULAR APPROACH
Define the product’s purpose clearlyWhy are we making this product?
Why are we developing this product again?
• Because there’s too much time wasted on misalignment
• Because management doesn’t have any way of knowing what’s going on with utilization.
• There are other existing tools, but they are
too complicated
are not addressing the common needs of HR, Top Management, and Production
• Because keeping things in Excel will kill people’s brain cells.
Understand the usersValidate along the way.
TOP MANAGEMENT
Monitoring organizational performance
General management
A simple way to keep everyone aligned
PRODUCTION/OPERATIONS
Resource scheduling Productivity monitoring
HUMAN RESOURCE MANAGEMENT
Leave/attendance management Performance management
INDIVIDUALS/WORKING TEAMS
Task management Schedule management
Think benefits.Not features.
Plan the product’s roadmap
Product Roadmap
2015 2016 2017 2018 2019
July 2015 Public launch
(with Basecamp integration)
May 2016 Feature W
August 2016 Feature Y
November 2015 Feature X
May 2017 Feature Z
2014
Quarterly upgrades and releases
April 2015 Soft launch - Free app
Marketing launch Onboard pilot
Evaluate what we have currently and compare with others.Study competitors.
Competition
(QUALITY, RICHNESS IN FEATURES)
PRICE
Unique selling proposition
Addresses the common needs of HR, Production/Operations, and Top Management
Designed to promote alignment among various aspects of the organization
Has stronger, more powerful reports
For Basecamp users: UI complements Basecamp's design, making people feel that they are using one and the same tool
LESSONS LEARNED2
If possible, complete user flows and wireframes before designing
via: UX Design for Startups by Richard Fang
Pay attention to visual hierarchy
via: UX Design for Startups by Richard Fang
Proximity and contrast
via: UX Design for Startups by Richard Fang
Prioritize user onboarding
Typography. Create a design guide.
Delivering the best UX is the ultimate value we can give to our
users.
