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Using Strategic Competitor Analysis to Improve Your Conversion Rate
Theo van der Zee - ConversionReview @ Conversion Conference UK 2015
Know thy self, know thy enemy. A thousand battles, a thousand victories.
— Sun Tzu
Know thy self
Maturingcompetitors
Informedcustomers
Quickjudgment
Coping withchanges?
Not known to selfKnown to self
Knownto others
Not knownto others
Know thy enemy
Not known to selfKnown to self
Knownto others
Not knownto others
Un-blinded
Tactics without strategy is the noise before defeat.
— Sun Tzu
Peeking atcompetitors
That wouldbe great!
Headlesschicken
Ending upin a drawer
Currentlandscape
ContinuousComplete
Contextualized
Connected
CompleteMentions SEA
SEO
Content
UX
Social
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
Contextualized
Benchmarksof UX
Connected
$$$
Strategicanalysis
bit.ly/CC-checklist
Planning
$$$
Collection
$$$
Processing
$$$
Analysis
$$$
Dissemination
$$$
Evaluate
$$$
The greatest victory is that which requires no battle.
— Sun Tzu
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