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Content ManagementContent Management
Rajendra Babu H
Asst. Professor
Dept. of Studies and Research in LIS
Tumkur University, Tumkur, India
What is Content?
Content is, in essence, any type or 'unit' of digital information. It can be text, images, graphics, video, sound, documents, records etc - or in other words - anything that is likely to be managed in an electronic format.
Many enterprises turn to content technologies to drive productivity around information.
Content management applications collectively cover the entire content life cycle: from content concept through creation, to presentation, to retrieval, to archiving and disposal. It is one of an enterprise's most valuable corporate assets - its content.
Definitions of Content
Something that is contained
Something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form or any other means.
Content is the intellectual capital of an organization. Content is the information contained in, for example, a product brochure, a user manual, a web site, a Braille menu, or one of many other Information + Product types.
Content, stated as simply as possible, is information put to use.
Information is put to use when it is packaged and presented (published) for a specific purpose.
Where It (content) Resides?
Distributed across the intranet
Individual desktops
Division/ dept. , websites
Company websites – external, internal
Servers: Database, E-mail, Library and so on
What is Content Management?Management of the content
is, by combining
rules, process and/or
workflows in such a way
that its electronic storage is
deemed to be 'managed' rather than
'un-managed‘.
Content creation, capturing, publishing
organization and storage
Search, retrieval and delivery
Preservation
Rights management
Version control
Administration
Integration with external content
Integration with other applications
Enterprise Content Management
Enterprise Content Management extends the
concept to interactive or transactional content
used in a Web Application, such as
eCommerce, and to several related
management problems, such as document
Management, Records Management, and
Digital Asset Management.
ExternalContent
InternalContent
LegacyContent
SelectDownload
LinkHost
CreateCapturePublish
ExtractConvert
Host
QualityControl
IntegritySanitizationMonitor UsageMaintenancePreservation
Security
AccessContent
Repository
OrganisationSearch/ Retrieval
Content Management: Components
Characteristics of CMSs and KMS's
Daily work depends on granular snippets of knowledge.
Knowledge has a shelf life. People don’t (and won’t) take the time to
document what they know. Expertise is distributed. KM Module Explicit Knowledge
Process Technology
People
Tacit Knowledge
Why Content Management?According to the Content Managers, the companies started
theircontent management projects with the following goals:
Reuse of content
Faster production of content and shorter time to web
Integration of different internal information services
/sources
Improvement of enterprise and customer communication
Integration of external information and content
Use possibilities of multi channeling
Content management is
an inherently collaborative process. It often consists of the following basic roles and responsibilities:
Creator Editor Publisher Administrator Consumer, viewer
Content Types
Structured/ unstructured
Source documents with/ without metadata
Metadata with/ without source document
Free/ fee based
Internal/ external
Unstructured Content
e-mails, memos, notes from call centers and support
operations, news, user groups, chats, reports, letters, surveys, white papers, marketing material, research, presentations; and Web pages.
Content: Formats
Text (HTML, ASCII) Binary objects (software) Graphics Images WYSIWYG documents PDF Multimedia presentations Digital audio, video More bandwidth - more media rich content
Poor Content Management: Consequences
Do not know what exists
Do not know where something exists
Lack of confidence in available data – enough
contextual information not available
Too much of information
Poor productivity
The management of unstructured data is a very large problem.
According to projections from Gartner, white- collar workers will spend anywhere from 30% to 40% of their time this year managing documents, up from 20% of their
time.
How to resolve Unstructured Content Issues
Raising Awareness The Need for Better Searches Adding Context to Search or social search Beyond Search: Classification and
Taxonomy Content Intelligence: Toward a Solution Killer Applications for Content Intelligence Enterprise Metadata Taxonomy and
Ontology Management Information-Centric Infrastructures
Seven Stages in content lifecycle is a complex process and is best understood by breaking
it down into the major stages or phases involved in managing the content.
Organization Organization Workflow Workflow
Creation Creation Repository Repository
Versioning Versioning Publishing Publishing
ArchivesArchives
Hype Cycle for Content Management
Hanns Köhler-KrünerResearch Director at
Gartner
Web Evolution
Web Content Management In the WCMS marketplace, there are typically two types
of approach to managing the content areas within a web page.
The first – and one used by most of the solutions that target the small to mid sized market place – is to create ‘unstructured content areas’ within a predefined template that users can populate with information.
The second – and one used by most of the mid to enterprise level solutions – is to create ‘structured content areas’ within a predefined template (often referred to as content objects) that have predefined locations within the overall page template – which users can populate with content.
Trends in CM Enterprise Metadata Taxonomy and Ontology
Management Information-Centric Infrastructures Video CM and Search Federated Search
Ebsco Discovery tool Cloud services
SaaS - Enterprise Content Management reduces the upfront costs, complexity and resource
requirements normally associated with purchasing and implementing ECM solutions.
SaaS is an evolution of the application service provider (ASP) or hosted model.
User-Generated Content Open-Source Content Management
Role of Libraries/Librarians Lead in using Internet, web surfing and
Internet training Extend the reach of library catalogs Increasingly sophisticated library websites
Static to dynamic websites Subject gateways
Bring external content to the intranet desktop Databases, e-journals, e-books, software, free
content
Role of Libraries/Librarians Expertise in metadata handling Knowledge representation and organization
Classification, Thesauri
Increasingly called upon to participate/ handle internal content management
How Libraries can contribute?
According to the Content Managers, the companies
started their content management projects with the
following goals:
reuse of content => No faster production of content & shorter time to web =>
No integration of different internal information services
(Enterprise Application Integration) => No improvement of enterprise and customer
communication => ?? integration of external information and content
(Content Syndication) => Yes use possibilities of multi channeling => Yes
Content Management Challenges
Develop a centrally controlled, distributed content management system
Integrate internal and external information Organize the content for efficient information
access Provide context for searching and search results Bring uniformity and consistency in content
authoring, publishing and presentation Provide personalized services
Trends in Content Management
Content management (web based)
markets at $372 million in 2007 are
anticipated to reach $2 billion by 2014.
Market growth is a direct result of
movements to leverage the Internet as a
channel.
According to market-research firm IDC, in the
case of the Web alone, more than 2 billion new
Web pages have been created since Internet is
been advent, with an additional 200 million
new pages being added every month, according
to market-research firm IDC.
Trends in Content Management Continued….
Merrill Lynch estimates that more than 85% of all business information exists as unstructured data. The management of unstructured data is recognized as one of the major unsolved problems in the information technology (IT) industry, the main reason being that the tools and techniques that have proved so successful transforming structured data into business intelligence and actionable information simply don't work when it comes to unstructured data.
Trends in Content Management Continued….
To Conclude
Are “Content“-related problems solved?
According to Content Managers ... 29% the Content Management Problems of
the companies are not solved 36% the companies are working to solve
the Content Management Problems 35% the Content Management Problems of
the companies are solved
ThanksThanks
Questions Please
