Building Your Brand Thru Online Marketing

Caryn BrownNAFE – Waco

16 October 2014

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Think about this:

• YOU are your brand

– When someone comes to YOU for a service, they are

buying YOUR time, energy, creativity, insight, wisdom,

talent, education, signature. They are buying YOU.

• Branding gives your business an identity

• Customers are drawn to (and trust) consistency

– Your message needs to be the same no matter where your

customer hears it

• One of the easiest ways to increase your company’s

visibility is through Social Media

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Where to Start?

• Have you defined your Brand?– To yourself?– To your customers and potential

customers?

• Can you define your Brand’s personality?

• Define what is driving your business.• Work to build long-term relationships

with your customers.

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What Sells?

• We all know that sex sells, but another thing that is helping to sell brands now is the confident woman.

• Do you portray confidence when talking about your business?

• What ways can you exude more confidence when working with your business?

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Reputation Marketing

1. A GOOD REPUTATION creates TRUST.

• Having great reviews builds your company’s trust and authority.

1. TRUST builds your BRAND.

2. Strong BRANDS have easier SALES.

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Consistency is Key to Brandingand Social Media

• Stay consistent with your presentation (and descriptions) of your company across all promotions (on-line and off-line)

• You must be consistent with your content and your branding.

• If you have something tangible, valuable, memorable to share, you want to make it available.

• Your consistency can be as often as weekly; it can be daily or twice a week. But be consistent with your message.

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Companies that Get Consistent Branding

• Google

• Etsy

• Disney

• Coca-Cola

• Target

• Amazon

• The New Yorker

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Why should I care about social media?

• It is not a fad, it’s a fundamental shift in the way we communicate.

• People are on social media talking about your company whether you are there or not.

• Social Media gives consumers power and they like that!

• In fact, according to a recent survey, 87% of all people looking for a new service provider, new service, or a new product go to the internet first. – So if you are not on the internet with your message and product, you are

left with only 13% of the people looking for your service. Yikes!

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How do you get started in Social Media?

• Immerse yourself in the conversations–Messages are not conversations,

conversations are 2-sided

• Participate and Share– Social comes before media

• Relinquish control– You can not control the conversation, just

your part in it

• Make them love you or hate you– Don’t leave them indifferent

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How do you make your company stand out in Social Media?

• Have a clear message• Avoid over-using text in images• Stay consistent and up-to-date

across platforms• Use your knowledge to create

content that will establish you as an expert in your field

• Make interesting contributions, not just sales messages

• Stay engaged with your community on Social Media– Respond to everything, EVEN the

negative

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Done Right a Strong Brand Leads to Strong Profits

• Building a strong brand using social media involves

– First clearly defining your brand

– Then choosing the right social networks to be on

– Finally posting content that your audience loves

• If you do this right your brand will become stronger

and stronger both in your customer’s mind and in

your market in general, which ultimately leads to

referrals, opportunities and profits.

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Branding/Marketing Myths

• The same marketing techniques work

every time

• A perfectly executed marketing plan will

guarantee success

• Marketing’s goal is to increase sales

• Your marketing needs to appeal to

everyone

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Got Q

uestio

ns?

Caryn BrownWebsite Crafter and Social Media StrategistDigital Media Butterflycaryn@DigitalMediaButterfly.com(254) 722-2991