Build an Exceptional Customer Journey with Your Website

Each day our mind must process a mix of physical and digital journey. We embark on customer journeys

in both the physical and digital worlds. Today we live in a multimedia world of websites, social media,

chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we

interact with companies and products.

Digital Journey can include websites, social media, apps, chats, emails

The physical journey and digital journey are same in this world. In today’s world, a digital custom

journey doesn’t just stop at the website. Instead it spans across multiple types of communication

methods from email and chat boxes to social media and apps. We have oodles of opportunities to

interact with each other and make a lasting impression.

Digital journey cannot see directly person’s emotion

When the world moved to digital, we were presented with a massive amount of new challenges. The

digital world is completely different that of the storefront. We cannot “see” anything. Instead we have

to use alternate methods to gain feedback. This makes the process of selling much more difficult and

much more involved.

Look for feedback

This forces us to look for emotion and feedback in other sources. And while you might feel these do not

exist, there really are alternate sources of data. The customer journey can span across multiple types of

communication channels. With a little effort, we can obtain feedback from a number of different

locations. The trick is to monitor this feedback, analyze it, and take action to improve the customer

journey.

Create a focused website

Website design isn’t just about headers, footers or sidebars. Good design is about asking the right

questions and making sure those questions apply to your website visitors. It’s about finding solutions to

your visitors’ problems and presenting these solutions within a cohesive design. It’s about mapping a

journey for your visitors and creating clear paths for them to follow.

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