better, faster, stronger market fitMike LaVigne, Clue

“Finally. A period tracking app that doesn’t look like My Little Pony is having her period.”

mission-driven

female founded

Ida Tin

insight-driven product development

1. formative 2. generative 3. evaluative

talk to someone before building something

quantitative / qualitative

fail fast, fail often

better, faster, stronger, market fit

market fit

“The degree to which a product satisfies a strong market demand.”

better = empathetic

faster = fewer and smaller iterations

stronger = genuine unmet need

better

empathy

“What do women want?”

What is “woman” ?

formative research

faster

?

build all hypotheses

build after evaluating hypotheses

generative research

stronger

segment research

spectrum research

“factors of diversity”

• life stages

• birth control types

• relationship types

• genders

• sexualities

• education levels

• medical conditions

• reproductive goals

• body perceptions

• impairments

Spectrum research increases diversity to find patterns that connect people.

Segmented research emphasizes simplicity, so patterns are easier to find.

Spectrum research increases diversity to find patterns that connect people.

Segmented research emphasizes simplicity, so patterns are easier to find.

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also formative research

break it

@MikeLaVigne_