Benefits of Social Media for Business

Social media is more than just a tool for looking at pictures of your friends and reminiscing about times past.

Branding

The more impressions a consumer gets of your business, the more likely they will remember your name in the future. Whether you’re a shoe retailer or a non-profit looking to gain recog-

nition for your cause, brand awareness is vital for your continued success.

This is one of the most obvious benefits for most businesses us-ing social media. Whether users directly engage with your brand

or not, they will still see your brand name within the net-

works they use.

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Reputation Management

Managing your online reputation is essential within social media because your brand or in-

dustry is being talked about regardless of whether you take part in the conversation. It’s beneficial to know what your customers think about your products, cause, services etc, and with this input in mind you can react accord-ingly. Since social media is open to everyone, anyone has the ability to say what they want

about your brand.

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Customer Service & FeedbackProviding support to your customers is vital to the success of any business and social media is no exception to the rule. When a person reaches out to you, whether their input is good or bad it is extremely important to respond in a timely and helpful manner. Social media pro-vides the platform for consumers to interact on a person to person level, so that they aren’t talking to a faceless representative over the phone or via email. Respond whenever a user reaches out, just not to users acting profane, misleading or hateful.

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Lead GenerationSocial media can help act as a means of finding customers for

your business, advocates for your cause or as a means to make many other beneficial connections. Like we’ve previously dis-

cussed, conversations are happening constantly within each so-cial network and it’s just a matter of you monitoring these con-versations and reaping the benefit. These leads can be anything

from an idea for an article to an online sale.

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Educational AssetIn any industry it’s important to remain innovative in your field and find the best ways to continue the conversations

about what you do. Since you’re here with us today learning about social media, it’s obvious you’re one of the people

looking to stay ahead of the curve on a new form of media. Social media provides your brand with a free source of con-stant information from other brands, media outlets, friends,

coworkers and even your competition.

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Competitive Analysis

In any industry it’s important to keep pace with your competitors. Social media merely makes this process easier by allowing for complete transparency of the content and conversations your competitors are hav-ing on their various social accounts. Social media can help keep you on track with other non-profits, busi-nesses, publications or whoever your interested in keeping tabs on or on the other side of the fence look-

ing to partner with in the future for a promotion, campaign or some other type of partnership.www.toucan.ae

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