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11
Trends with Benefits
Social Media 2012 Playbook March 28, 2012
1
Trends Benefits Search LinkedIn TwitterEmail Mobile
Sequel event: “North by North Shore”Sep 12 – all morning at DYC. Deep dive! Learn live! Subscribe at http://northbynorthshore.com to get timely updates, early discounts, planning tools, registration details etc. – when they happen!
Order the .pdf version with menu, links & icons
activated (click here)
2
Trends with Benefits
Social Media 2012 Playbook March 28, 2010
2
Slide 3 – About North Shore Technology CouncilSlide 14 – About today’s sponsor, Net Atlantic ….. Slide 22 – Playbook Start Page …………………..
Contents:
Trends Benefits Search LinkedIn TwitterEmail Mobile
Sequel event: “North by North Shore”June 13 – all morning at DYC. Deep dive! Learn live! Subscribe at http://northbynorthshore.com to get timely updates, early discounts, planning tools, registration details etc. – when they happen!
Order the .pdf version with menu, links & icons
activated (click here)
4
MISSIONTo build a strong ecosystem for the success of technology businesses North of Boston by facilitating:
CollaborationNetworkingProfessional growthEconomic development
5
NSTC VISION
To be the leading collaborative fostering technology businesses North of Boston
6
We can’t do it without you Programs Committee Membership Committee Sponsorship Committee IT Committee Marketing Communications Committee Biomedical Technology Section Sustainability ForumWomen’s Initiative
Volunteer Opportunities
7
Join the discussion and stay connected with the NSTC and its members.
Join our LinkedIn group and Facebook page.
8
Partner Organizations
9
Mass High Tech
Platinum Sponsor
10
Pepper Hamilton LLP
Platinum Sponsor
11
Gold Sponsors
12
Welcome Gold Sponsor
13
Silver Sponsors
Axcelis Technologies, Inc.
Innovent TechnologiesMass Capital Resource
Company Endicott College
Comcast Business ClassThe Enterprise Center at
Salem StateThe Superior Group
The Hanover Insurance Group
BerryDunn
14
Today’s Sponsor
15
Net Atlantic is a proud sponsorof the NSTC
16
Who is Net Atlantic?
• We are one of the first Email Service Providers• ~2000 customers worldwide• 35 employees• Over 6 billion emails sent last year
• On track to send over 8 billion this year!• Located in downtown Salem, Mass
17
Why is email so effective? Email marketing:
• Drives behavior• Builds brands • Increases revenue• Is a highly effective “push” technology• Is a key piece of your complete Marketing strategy
18
19
Our Difference
• Our advanced technologies allow for high levels of
integration, segmentation, dynamic content creation,
triggered and sequential messaging, multi-channel
messaging, and more
• We are a key partner to help
you succeed online
• We’re not just an
Email Service Provider;
We are an extension of your
Marketing Team
20
• The world is constantly changing, and as an agile company, Net Atlantic has become an integrated multi-channel engine (Email Marketing, Social Media, Content Creation)
We help you drive results
21
And… Do Not Forgot To Make It Social!
There are some Net Atlantic team members in the audience.After the event, feel free to ask them questions!
2222
Trends with Benefits
Trends Benefits Search LinkedIn TwitterEmail Mobile
Sequel event: “North by North Shore”June 13 – all morning at DYC. Deep dive! Learn live! Sign up at
http://northbynorthshore.com To get timely updates, discounts, planning tools, registration details etc. updates as they occur!
23
EatMedia.comChange is a constant
bordering on chaos
Surround yourself with people that help you use these forces.
EatMedia or be Eaten
24
About
Chief Revenue Office (CRO)
Sales, Marketing, Client Relations, Fanbase building Digital, Mobile, Social, Events CRM, Marketing Automation, Analytics Content Development User Experience design
28
GO F.LIN.T.Y.
28
29
ROI?Return On Investment
Risk Of Inactivity
5 Years: $5-30 B Sales Growth of Physical Goods
Whose Responsibility?- Yours
- Your Team- Friends & Vendors
I hear, and I forget. I see, and I remember. I do, and I understand.
- Chinese Proverb
Evolve…
Dave Armano+
Know Your RigTrust Your Rig
Get … and Be:
36
It’s about the Story You Tell
Twitter hashtag: #NSTC328
40
www.
Pencils down!
This Playbook will be shared via
Twitter, LinkedIn, NSTC.org, FanFoundry and EatMedia.
Every logo, button and frame here is a live link.
Today we will focus on a few key highlights.
How deep you dive later is up to you.
41
3 Forms of Media:OwnBuyEarn
2 Reasons to Participate:OpportunityObligation
1 Most Important:Content
43
43
43
Outbound Marketing
Inefficient Interruptions
44
InBound Marketing
Hubspot
46
What are you trying to build, and where?
47
Social Media = Generation “C” – connecting, conversing, collaboratingSocial Media Marketing = telling your story in a compelling, conversational way – part of a broader Content Marketing strategy.
1. Business challenges • content strategy• content creation• audience discovery • audience engagement & dialogue • converting audience into customers and fans
2. Audience challenges• irrelevant content • ineffective content • less time and attention
What are you trying to say, and to whom?
48
Uptake factors 1. Content strategy - how do you want to be known?2. Data strategy – how will you identify target audiences? 3. Channel strategy - re-usable content “chunks”
Ex: white paper > preso > blog > Tweet > video > podcast 4. Audience self-discovery – SEO, targeting, etc.
Intake factors1. Sharing (or “Snaring”) features 2. Landing pages 3. Opt-in and response management 4. Conversation – listening, monitoring and engagement 5. Database management
Content Marketing via Social Channels
4949
•Email Marketing •Microsites •Forms/Surveys
•Commerce / Storefront •Inventory / Budget Mgt •Multi-Vendor Mgt
•Brochure Builder •Presentation Center •Education Center
Social Mobile E-mail Print Web Video
Distribution
Engagement
User - Generated Content (UGC)
Assets Access Dynamic Assembly
Campaign Management
Reporting & Measurement
Management
Production
Online Marketing On-demand Print Studio
Sales Enablement Tools
A Content Marketing Ecosystem
Next up: Trends
Today’s focus
Trends
50
Trends Benefits Search LinkedIn TwitterEmail Mobile
Hubspot 2011
Generation “C” Last Decade Last CenturySpeed Light beam Cycle time (HDD) ElectronAuto Rental RelayRides, Zipcar Enterprise Rent-a-Car TaxiMovies Red Box, NetFlix Comcast BlockbusterBooks Amazon, eBooks Borders Public LibraryElectronics NewEgg.com Dell.com, Best Buy Circuit CityTelephones Samsung, Apple (4G) RIM & Motorola Ma BellMusic Spotify iTunes Tower RecordsReal Estate Zillow Realtor.com Newspaper Search Summly, Quora Google, Wikipedia Encyclopedia BrittanicaBusiness News Xfinity, Mashable Cable TV / WSJ .com Network TV / NewspaperJobs LinkedIn Monster.com Newspaper
Business Forum LinkedIn, Virtual Trade Show
LinkedIn, Virtual Trade Show Trade Show
Social Forum Facebook, Pinterest Friendster Tripod, Lycos
Opinion Forum Twitter, Polldaddy, LinkedIn Forums & focus groups Mail surveys
Where are we now? New ways to engage:
52
53
Generation “C” Last Decade Last CenturySpeed Light beam Electron PlaneAuto Rental RelayRides, Zipcar Enterprise Rent-a-Car TaxiMovies Red Box, NetFlix Comcast BlockbusterBooks Amazon, eBooks Borders Public LibraryElectronics NewEgg.com Dell.com, Best Buy Circuit CityTelephones Samsung, Apple (4G) RIM & Motorola Ma BellMusic Spotify iTunes Tower RecordsReal Estate Zillow Realtor.com Newspaper Search Summly, Quora Google, Wikipedia Encyclopedia BrittanicaBusiness News Xfinity, Mashable Cable TV, WSJ .com Network TV / NewspaperJobs LinkedIn Monster.com Newspaper
Business Forum LinkedIn, Virtual Trade Show
LinkedIn, Virtual Trade Show Trade Show
Social Forum Facebook, Pinterest Friendster Tripod, Lycos
Opinion Forum Twitter, Polldaddy, LinkedIn Forums & focus groups Mail surveys
Where are we now? New ways to engage:
53
Digital Darwinism (def.): When Technology and Society change faster than people’s ability to adapt.
10M 0 2 M 0 10 K 10M
Facebook Users
Ebay Sales Mashable Subscribers
Ebooks (% of all
sales)
Music Downloads
Mobile Apps
LinkedIn Users
Twitter Users
500 M
1 M
500M$100M 30 M
$5 B
18%
2 B
150 M
eBooks
A few 5-year trends
54
850 M
10M 0 2 M 0 10 K 10M
Facebook Users
Ebay Sales Mashable Subscribers
Ebooks (% of all
sales)
Music Downloads
Mobile Apps
LinkedIn Users
Twitter Users
500 M
1 M
500M$100M 30 M
$5 B
18%
2 B
150 M
eBooks
A few 5-year trends
55
850 M
20% of US commerce revenue is online – and that’s just Retail
Social Media =
The Internet’s way of driving us all crazy…
56
But it’s a great way to reach an extended audience.
57
Me
You
Friend
Org
Daily Weekly Seldom / never
59
No two audience members are alike
First: Assess your social “graph”
You 1000+ 450 0 8 0 1700+ 390 110
Aud 1 1500 1600
Org
Aud 2
•What are the trends? •Who are your audiences? Where do they socialize? •Who is Scouting? Active? Immersed? Influential?•How connected and influential are you?
60
Who uses what? How, and why?
Click here for stats on Twitter, Pinterest, Facebook, Google+, Reddit, Digg (search Mashable.com for “Social Media Demographics” 61
Next: Benefits
Who uses what? How, and why?
63
•Assess the trends • Do the free R&D: Assess your audience
Who are they? Where are they? Who is influential?• Assess your own social graph • Align your content & presence to your audiences
Summary: Crowd-surf the trends
Benefits
64
Trends Benefits Search LinkedIn TwitterEmail Mobile
Q: What’s In It for You?
66
Consider:
The attributes of business now apply to the individual
New sources of Capital.A:
Q: What’s In It for You?
67
Relationships
New sources of Capital.A:
Q: What’s In It for You?
68
Relationships
Influence
A:
Q: What’s In It for You?
New sources of Capital.
69
Relationships
Influence
Money
$
A:
Q: What’s In It for You?
New sources of Capital.
70
Money
$Relationships
InfluenceSocial Capital
Financial Capital
A:
Q: What’s In It for You?
New sources of Capital.
71
Money
$Relationships
Influence
Q: How are they interchangeable?
72
Influence
• Trust • Reciprocity • Knowledge • Authority • Recognition
Money
$Relationships
A:
Q:
Through Value Exchange:
How are they interchangeable?
73
Example: Influence as Social Capital
Knowledge + Authority
Influence
74
Influence = X Reach X Relevance
(Value)
75
Example: Relationships as Social Capital
Trust + Reciprocity
75
X Reach X Relevance Relationships =
Relationships
(Value)
Knowledge 23% say there's not enough Educational info (IDG Connect)
Authority (Expertise)
48% said if the quality of thought leadership improved, it would influence their purchase decision. (ITSMA)
Reach 43% of marketers say customers view their content as disjointed or hit and miss. (Forrester Research)
Relevance 39% say this key element is missing (IDG Connect)
77
Influence gap = investment opportunity
78
Relationship gap = investment opportunity
Trust 98% ignore ads; 89% buy based on expert & peer recommendations (IDG Connect)
Reciprocity92% willingly exchange personal data for benefits - service, convenience, etc. (IDG Connect)
Reach43% of marketers say customers view their content as disjointed or hit and miss. (Forrester Research)
Relevance 39% say this key element is missing (IDG Connect)
7979
It don’t mean a thing If you don’t hear “cha-ching”
Money
$
Social Capital gaps = investment opportunities
1. content
2. community 3. conversion
80
Social Capital gaps = investment opportunities
1. content
2. community 3. conversion
identity
preferences
requirements
1. engagement
Exchange information along your buyer’s journey: Identity Preferences Requirements
81
Social Capital gaps = investment opportunities
CTA*
CTA
CTA
sample save
subscribe
identity
preferences
requirements
ask share
compare
convert transact
refer
2. fulfillment
Meet audience needs and interests with useful content and a Call to Action (CTA)
1. engagement
82
1. content
2. community 3. conversion
Social Capital gaps = investment opportunities
CTA*
CTA
CTA
sample save
subscribe
identity
preferences
requirements
ask share
compare
convert transact
refer
3. relevance
2. fulfillment
News • EventReview • Referral
Website • Blog
Event • RewardSurvey • Partner
Proposal • Report Dashboard
Demo Presentation Conversation
Q&A
1. engagement
Be relevant!
83
1. content
2. community
3. conversion
Social Capital gaps = investment opportunities
Source: Forrester Research
http://www.mindjumpers.com/blog/2012/01/global-social-media-adoption-2011/
Poll: What’s Your Social Profile?Creator
Critic
Collector
Joiner
Spectator
Inactive
Conversationalist 36%
36%
23%
68%
73%
14%
24%
89
Source: Forrester Research
http://www.mindjumpers.com/blog/2012/01/global-social-media-adoption-2011/
Poll: What’s Your Social Profile?Creator
Critic
Collector
Joiner
Spectator
Inactive
Conversationalist 36%
36%
23%
68%
73%
14%
24%
= World= NSTC
90
47%
77%
60%
50%
90%
93%
0%
…take action. Climb a social rung each week.
92
Scouting
Active
Immersed
Influential
93
Action item 1: Climb a social rung every week…alongside your audience
Thinking Like Your Customer - 3 challenges:
1.Expanding competition - you’re competing with everyone2.Evolving customers – multi-channel, higher stakes (data)3.The torch has been passed – customers own the bullhorn
(Accenture)
1. Find your audiences and communities.
Who are they? Where are they online? Who is Scouting, Active, Immersed, or Influential?How engaged and influential are you?
2. Identify the Influencers. Quality trumps quantity.
Social Analytics help you identify which people are sharing content, and their sentiment about it. Explore channels. Mine data. Update your graph. Every Social channel gives you reports.
A Good start: a Social Listening Strategy
94
Social Listening Strategy (cont’d)
3. Learn & follow your keywords and trends. 4. Announce a social business strategy.
What are you passionate / expert about? Why are you there? What are your goals?
Relevance - customer service Reputation – public persona Ideas - Brainstorming, crowdsourcing, R&D Commerce - Sales Leads
5. Harness the data (stats, activity, echo effects)
6. Frame a Social Media policy for your team….95
FTC requires you to have a Social Media policy
Per FTC Guidelines on Endorsements & Testimonials, any company spokesperson should:
• Reflect their honest beliefs, opinions or experiences • Not make objective claims about a company’s products or services without appropriate authorization • Not constitute defamatory statements • Not violate the privacy of others • Not be offensive, profane, harassing, derogatory or discriminatory • Not infringe on the IP rights of others • Not constitute deceptive or misleading statements about products or services you provide
Word of Mouth Marketing Association (womma.org) 96
Expectations + framework > open dialogue
97
Action item 1: Climb a social rung every week
97
Scouting
Active
Immersed
Influential
…alongside your audience
Review:
98
Summary
•Invest in Social Capital (Relationships and Influence) •Have a Social Listening Strategy •Have a Social Media Policy•Climb a Social rung each week •Set expectations, provide framework, open dialogue
Next up: Search
Search
99
Or: How to get found
Trends Benefits Search LinkedIn TwitterEmail Mobile
100
Search marketing is child’s play…
Got any Aces?
102
Are virtual trade shows worth it?
102
106
Everything can be tagged. This presentation is. Next slide…
107
Tag! You’re It.
Everything can be tagged. This presentation is.
108
Summary:
•Search is child’s play. So play the games. •Get visible. •Get found.•Get shared.
Next up: LinkedIn
109
Trends Benefits Search LinkedIn TwitterEmail Mobile
(we) I- Reid Hoffman, Founder
“ ”
110
111
- Reid Hoffman, Founder
111
“All the attributes of business now apply to the individual”.
The 3 main ingredients of growth -
• Broader vision
• Faster learning
• Collective intelligence
Q: What’s In It for You?
A:
Source: HBR
112
114
Get LinkedIn helper apps at:
Action item 2: Start a new habit
116
Join Groups
R&D: ask a question
Contribute to a Discussion
Publish: share the answers
Complete Profile (100%)
Start a Discussion
Get helper apps
Bonus: LinkedIn Power User Cheat Sheet1.Leverage Groups. You can bypass the connection requirement
and directly message fellow group members. 2.Search options. Advanced Search: lets you sort results of
searches by many handy criteria, such as degree connection, skill tags, etc.
3.Link your Twitter account and share your LI status updates on Twitter and vice versa.
4.Make your LinkedIn profile your resume. Use the Resume Builder tool. Choose a template, edit, and export as a .pdf that you can print, email and share.
5.Video. Add it to your Company page. Company Page > Products > Admin Tools > Add product or service
6.Rearrange your Profile. In Edit mode, hover mouse over Title of each section to activate a 4 - arrow icon, then click and drag that Title and its content.
117
7. Extend the life of your questions. Answers > My Q&A : click on any quesiton you'd like to revive and click "re-open this question to answers". 7 day increments.
8. Share questions or your answers to others' questions. Use the "share this" feature beneath a question. You can then share it via LinkedIn, bookmark it on Delicious, or grab the permalink to share elsewhere.
9. Track Industry news. Use Linkedin Today. Sign up for email summaries, too.
10. Export Connections. Contacts > My Connections > Export Connections
11. Find email contacts. Use the Linked In companion for Firefox. It helps you ID the profiles of people who email you, plus access other LinkedIn features.
118Get strategy guides at linkedin.com’s Learning Center (“footer” menu)
LinkedIn Power User Cheat Sheet (cont’d)
119
Action item 2: Start a new habit
119
R&D: ask a question
Contribute to a Discussion
Publish: share the answers
Start a Discussion
Next up: Email
Join Groups
Complete Profile (100%)
Get helper apps
Review
120
Trends Benefits Search LinkedIn TwitterEmail Mobile
How email enhances social media
• Everybody has it
• It’s a “long format” channel (>140 char.)
• It’s always on
• It’s available everywhere
• It enables sharing across channels & graphs
•It gives you feedback (performance data)
121
Gaps (investment opportunities)
• Get targeting right, finally know your audience and speak to their pain
• Design for mobile and sharing (vs. snaring) – tags, buttons, formatting
• Test, test, test - testing is the new proofreading Treat email and websites alike Combine & analyze the data to improve
A/B
122
A Report on:
• 500,000 email software product users
• over 100,000,000 emails sent
• Open & Click rates
123
+ 82%+ 24%
Open: 24.22%
Click: 6.94%
Open:19.58%
Click: 3.81%
Average user Pro user
125
$
Email marketing Pro cheat sheet:
•From: Sender’s FName, LName, Company
•Subject: Front-load (What’s in it for Me, the recipient)
•Testing! Testing! A/B test subject, link, graphic, etc.
•Text/graphics : 80/20
•<alt> tag your graphics (“Ed’s pic”, not “8726.jpg”)
•Grammar, spelling, punctuation, syntax – check!
•Clear CTA (call to action) - above and below the fold
•Mobile-friendly – font, link & graphic size / spacing
•Social Links – LI, FB, Twitter, etc.
126
Email #FAIL: Let us count the ways…
To: DavidFrom: Ed | fanfoundrySubject: 3/28 preso, links, etc.Date: March 28, 2012
David, I look forward to meeting all of you at Wednesday’s breakfast on “Trends With Benefits”.
Here are the links:
•What’s Your Social Profile” (online poll) •NSTC.org event registration page •EatMedia.com event page •Fanfoundry.com event page
127
Cheat Sheet - condensed
Header (From, Subject) Text/Graphics <alt> tags Text proofing Call to Action (CTA)Mobile friendly Social links
To: DavidFrom: Ed | fanfoundrySubject: 3/28 preso, links, etc.Date: March 28, 2012
David, I look forward to meeting all of you at Wednesday’s breakfast on “Trends With Benefits”.
Here are the links:
•What’s Your Social Profile” (online poll) •NSTC.org event registration page •EatMedia.com event page •Fanfoundry.com event page
To: DavidFrom: Ed | fanfoundrySubject: 3/28 preso, links, etc.Date: March 28, 2012
David, I look forward to meeting all of you at Wednesday’s breakfast on “Trends With Benefits”.
Here are the links:
•What’s Your Social Profile” (online poll) •NSTC.org event registration page •EatMedia.com event page •Fanfoundry.com event page
Action Item 3: Treat Email and Websites alike
128
Header (From, Subject) Text/Graphics <alt> tags Text proofing Call to Action (CTA)Mobile friendly Social links
Cheat Sheet - condensed
What do these mean?Why abbrev.?
Email #FAIL Example 2: actual email sent by an email marketer
129
JKL Assoc. | Exciting Development at JKL Associates | Having trouble viewing this email? Click here header Hi Ed feathered Recently
Who cares? WIFM?
redundant
Huh?Huh?Huh?Huh?
as
customers’ (omit paragraph)
Confused: You’ll build me a custom app? If not, LINK to examples so I can imagine the possibilities.
How? Example!
all of me?
You’re Link to examples
<alt> tags could be more
descriptive
Make “contact us” a hyperlinkAdd link:
“more about BNI”)
Message view
131
132
Summary: target, share, test
Header (From, Subject) Text/Graphics <alt> tags Text proofing Call to Action (CTA)Mobile friendly Social links
Test, test, test:
Next up: Twitter
• Test email like it’s a website • Format email for the small screen
Half of all active mobile phones are smartphones, so:
133
Trends Benefits Search LinkedIn TwitterEmail Mobile
1. Organize (list) audiences, identify trends
2. Meet new like-minded people
3. Share ideas and opinions freely
4. Collaborate with colleagues
5. Get news firsthand from the news makers
(better yet: Be a newsmaker)
6. Accelerate and make money!
6 Reasons to love Twitter:
135
136
What’s in your Twitter toolbelt?
ROI Examples:
•Leveraging Twitter for Content Promotion (client: CommLink Services Inc.)
•Leveraging Press for Lead Generation (client: Sustainable Minds)
•Event Attendance & Sponsorship (client: Global Strategic Management Institute)
•Increase Tourism (client: Tourism Fiji)
137
I have a sustainability blog titled “Social Climate”, named after my nonprofit, the Social Climate Group. Here it is:
138
I also have a Twitter account named SocialClimate, where I “tweet” my articles about NSTC’s Sustainability SIG (etc.) and inform my writing by observing topical trends.
139
Recently, I “tweeted” about my article discussing ways city and campus buildings could save on grid-energy, HVAC, electrical and pollution expense by switching from copper based networks to fiber optics. Here it is:
Keywords: earth • social • climate • datacom
140
What happened next?
Here are a few sips fromthis “tweetstream”
(most recent on top):
My Tweet
recent
141
What happened that first week …
Audience 20 new Twitterati following @SocialClimate onTwitter 17 new Blog subscribers at www.1SocialClimate.com 80 new product inquiries o/b/o my client (cited in article)
“Echo” boom37 “Re-tweets” (“RT”) of my original message 79 Follow Friday (“FF) mentions – Twitterati endorsements 131 other mentions of @SocialClimate
147
What happened that first week …
ROI 2 Speaking engagements (one volunteer, one paid) 2 Article submissions (paid) 3 inquiries regarding my services - one deal landed (so far) 1 repeat customer
80 hours in fees for 8 hours of work … and counting.
148
$
TwitterVerse amplifies the message. Here are 2 examples.
Audience: Analysts, Bloggers & Journalists – 85 People from 60 firms
Example: Feb 2012 Product announcement from Sustainable Minds
1. 2.
149
Twitter Shorthand Across the Ages (LOL)
Abbreviation Gen X/Y translation Boomer translationBFF Best friend forever Best friend’s funeral
BTW By the way Bring the wheelchair
IMHO In my humble opinion Is my hearing aid on?
DWI Driving while intoxicated Driving while incontinent
FWB Friend with benefits Friend with beta blockers
FYI For your information Found your insulin
LOL Laughing out loud Living on Lipitor
ROFL Rolling on the floor laughing
-
ROFLCGU Rolling on the floor laughing; can’t get up
150Next: Mobile
151
Summary: Embrace your Twitterati.
1. Organize (list) audiences, identify trends 2. Meet new like-minded people3. Share ideas and opinions 4. Collaborate with colleagues 5. Get news firsthand from the news makers
(better yet: Be a newsmaker) 6. Accelerate and make money!
Mobile
152
Trends Benefits Search LinkedIn TwitterEmail Mobile
Get Smart
SoLoMo
Social networking is the fastest growing mobile activity (Comscore)
Smartphones are the “weapon of choice”, doing the work of:
Flip video cameras Digital cameras Video gamesRegular Cell phones PCs and laptops Household phones Documents Bar code scannersCashiers
PDAs / datebooksMusic players GPS / navigation Remote ControlsWatches Wallet contents Television Radio …what next?
It’s a mobile social world…
160
The Magnificent 7 of Mobile
1. Anytime - All the time
2. Instant gratification to engage or buy
3. Discovery of users goals … now
4. Customer service with 1-click-to-call
5. Scan and assess current location
6. Connect with other media
7. Personalized incentives and alerts
From: Ed | fanfoundrySubject: 3/28 preso, links, etc.Date: March 28, 2012
David, I look forward to meeting all of you at Wednesday’s breakfast on “Trends With Benefits”.
Here are the links:
•What’s Your Social Profile” (online poll) •NSTC.org event registration page •EatMedia.com event page •Fanfoundry.com event page
Regards, Ed
Share:
Action item 5: Optimize for Mobile
162
1. Climb a social rung every week
2. Start a new LinkedIn habit
3. Treat email like websites (test)
4. Embrace your Twitterati
5. Optimize for Mobile
163
Review:
164
Uber-action Item:
Align your Social Listening with your
Content Marketing…
166
Stay social,
my friends
166
Trends Benefits Search LinkedIn TwitterEmail Mobile
Thank you!
167
Trends Benefits Search LinkedIn TwitterEmail Mobile
168
Any Questions?
168
Trends Benefits Search LinkedIn TwitterEmail Mobile
Benefits
169
Sequel event: “North by North Shore”Sep 12 – all morning at DYC. Deep dive! Learn live! Subscribe at http://northbynorthshore.com to get timely updates, early discounts, planning tools, registration details etc. – when they happen!
Order the .pdf version of this presentation with menu, links & icons activated (click here)
Trends Search LinkedIn TwitterEmail Mobile
EatMedia.com
Or Be Eaten
171171
About
Chief Revenue Office (CRO)
Sales, Marketing, Client Relations, Fanbase building Digital, Mobile, Social, Events CRM, Marketing Automation, Analytics Content Development User Experience design
172
What next?