Beacon Marketing

Seminar

Christian Daems - Managing Consultant - Faces of Content – www.facesofcontent.com

christian@facesofcontent.com - +32 477 31 52 89

www.linkedin.com/in/christiandaems - @christiandaems @facesofcontent

www.facebook.com/facesofcontent

Praktische zaken

1. Smartphones en andere devices op silent zetten

2. #bebeacons

3. Wifi

4. Vragenformulier voor Q&A

5. Vragenformulier invullen

6. Netwerken

Agenda

12.45u – 13.30u: Ontvangst, broodjeslunch en netwerken

13.30u – 14.00u: Opening door Christian Daems, Senior Consultant Faces of Content

14.00u – 14.30u: Tom De Vlieger, Innovation Manager bij Colruyt Group

14.30u – 15.00u: Kurt Vergult, Client Partner bij Nexen over oa. hun case van de Meir in

Antwerpen

15.00u – 15.30u: Arne Vandenbussche, Project Manager CrossCheck over hun cases en

architectuur

15.30u – 15.45u: Pauze

15.45u – 16.15u: Jan Deruyck, Bus Dev Manager bij InThePocket

16.15u – 16.45u: Frederik Winters, Product Officer bij Riskmatrix Resultants over oa.

heatmapping en positiebepaling en de mogelijke toepassingen hierrond

16.45u – 17.15u: Toon Coppens, Innovation Manager bij BD, myShopi over hun case met

Delhaize en Coca-Cola Enterprises

17.15u – 17.45u: Korte demo indoor positioning door Dirk Callaerts, BlooLoc, Q&A en

afsluitmoment

17.45 - ...: Receptie

Introducing the mobile mind shift

Tablet vs. Smartphone usage

Tablet vs. Smartphone usage

Beacons

Waar zijn de meeste

beacons in 1 ruimte

aanwezig en actief in

Vlaanderen momenteel?

Beacons

Beacons

Bluetooth Low Energy (BLE)

Beacons

Beacons

Beacons

A. Zimmerman, A. Lorenz, R. Oppermann (Fraunhofer Institute for Applied Information)

We are vendor-neutral and

integrator-independent.

We deliver tool-agnostic consultancy.

• Strategic advice - Quick scans

• Analysis (requirements & functional analysis)

• Request for information (RFI) & Request for Proposal (RFP) aid & writing

• Selection assistance & guidance

• Project management

• Programme Management

• Content Management Strategies & Consultancy

• Content Marketing Consultancy

• Framework & concepts

• Business & Technical Architectures - Solution Design - Information Architecture

• Event speaker

Our consultancy services:

Web Content Management (WCMS)

eCommerce Systems

Digital Asset Management Systems (DAM)

Product Information Systems (PIM)

Master Data Management (MDM)

Enterprise Marketing Management (EMM)

Marketing Resource Management (MRM)

Persuasive Marketing

Enterprise Search

Search Engine Marketing and related issues

Omni-Channel strategies

Email marketing & Best Practices

Web 2.0

Conversion Marketing & Strategies

Other online marketing techniques (DM, Transpromo, ...)

Web Analytics

Personalisation / Segmentation

Usability

CRM

Sales Force Automation (SFA)

Marketing Automation

...

Our expertise

Neutral and supplier independent advice on:

STRATEGY LEADS TO PROJECTS

Strategy

• Define

• Align businesses

• Set long term goals

Programme Management

• Phased approach

• Need for Governance

• Alignment with benefits

& costs wrt. prios

Project A Project C Project D Project B • Define High

level projects

Serviceable Integration • The glue

Why do we see such programmes arising in the market?

• Extra revenue/profit:

• Cross selling / upselling

• Relevant & Contextual selling

• Business development/new markets/new customers

• Optimize customer retention

• Increase average customer revenues

• Cost efficency:

• Automatisation

• Effectiviness of campaigns (increase/optimize)

• Event-driven marketing

• Lifestage-driven marketing

• Other:

• Future readiness / future proof

• Customer satisfaction

• Customer retention

• Customer interaction (feedback etc.)

• Customer centric approach (cockpit views)

Stad Leuven

Also have been involved in projects at: KBC Bank, Tenneco Automotive, Jaga, Calodar, Van Marcke, Desco, Bridgestone Firestone, Makro, BP, J&J, Arcelor Mittal

VDAB, FOREM, VTM, YLE, DR, KMKG, Nitto Denko, Solutia, MTS, Sara Lee, ...