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Be Creative with Media ManagerTridion Developer SummitGino Toro – 16/09/2015
Be Creative
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14% solved it under 2 minutes
WHAT IS MEDIA?
MEDIAˈMIːDɪƏ/
Noun1. the main means of mass communication (television, radio, and newspapers) regarded collectively.
Media 2010
Media 1980s
Increase of media
channel
DIGITAL MEDIA > GOOGLE SEARCHES
WHO HAS BEEN CREATIVE WITH MEDIA MANAGER?
WHY MEDIA?
WHY MEDIA?
MY FATHER’S JOURNEY
Born in Chile 1950
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JOURNEY OF DIGITAL MEDIA
Back to the 90s
http://www.guinnessworldrecords.com/
Now
Now
Web Design Trends 2015
Storytelling and interaction
Professional high quality custom photography
Hidden main menus
Web Design Trends 2015
Removing non-essential design elements in favor of simplicity
Interactive Video
Augmented Reality Shopping
WILL MEDIA MANAGER HELP?
OUR VISION
SDL’s VisionMedia Management
Deliver seamless media experiences across all brand touch points including channels, devices and languages.
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Content Creation
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Upload and Distribute
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Consume and Optimize
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Search and Enrich
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…
Application Management
HOW TO BE CREATIVE WITH MEDIA MANAGER?
MEDIA MANAGERRULES
1. USE VIDEOS ONLY
2. USE OUR PLAYERS
3. USE ONE ASSET ONLY
USE VIDEO ONLY?
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Dynamic Imaging
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Dynamic Imaging
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Dynamic Imaging
USE OUR PLAYERS?
Create your own player
OBJECTS
DISTRIBUTION
Sample
SDL Media Manager Effects Library
by Frank Taylor
SDL Hackathon 2015 Winner
USE ONE ASSET ONLY?
POWER OF ASSETS, PROGRAMS AND DISTRIBUTIONS
PHYSICAL DEMO
DELIVER MEDIA GLOBALLY
EXPERIMENT 1: VIDEOS
EXPERIMENT 2: LIVING ROOM CENTRE PIECE
EXPERIMENT 3: SMARTER
LIVING ROOM CENTRE PIECE
OBJECTS
DISTRIBUTIONLABELS
EXPERIMENT 4: VIDEO TRANSLATION
HTML5
en(source)
Be Creative
Be Creative
Be Creative.srt
es
Se Creativo
Se Creativo.srt
Multi-lingual Player
MEDIA MANAGERRULES
1. USE VIDEOS ONLY
2. USE OUR PLAYERS
3. USE ONE ASSET ONLY
MEDIA MANAGERPRINCIPLES
1. Convert and entertain with digital media
2. Give rich and interactive experiences
3. Keep it simple for our audiences
Principles
1. Customer experience
2. Quality over quantity
3. Be enabling
Core Values
Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
