Aragorn Meulendijks

The Economic GraphWhat do we do for you.

• LinkedIn

• Regional Account Manager

EMEA for Global Accounts

• #AragornIn (which I hardly use)

• VR Enthusiast / Star Wars Fan

Agenda

What are we trying to do

How is that going

What do we do for our customers you

How does it all tie together

How will we realise our Vision

What are these guys trying to do?

Connect the world’s professionals

to make them more productive

and successful

Our mission

Create economic opportunity

for every member of the global

workforce – The Economic Graph

Our vision

Where do we stand?

Half of the World’s

11 M-

Labour force

5 M+

Members

Netherlands – Continuing growth,

Beyond just Professionals

4,6M

Professional

s

*Professionals: Includes students,

15 – 65 yrs; Source: Centraal bureau voor

de statistiek

17 M+

Population

7 M+

Labour force

2,5 M+

Professionals

Belgium - Still Opportunity Ahead

2 M+

Members

(80%)

*Includes students, 15 – 65 yrs

Source: Centraal bureau voor

de statistiek

11 M+

Population

3.5M+Active company profiles

1M+Jobs

3B+Endorsements

24KSchools

Billionsof network updates

Professionals use LinkedIn for

3 valuable reasons

The professional profile of record

Identity

14x MORE

views

Free

Billboard

Rich Media

Connect all of the world’s professionals

Networks

GroupsSlideShare InfluencersPulse

The definitive professional publishing platform

Knowledge

World’s biggest digital publishing platform

So that’s great for users, but what

does it mean for my business?

LinkedIn has

every audience you care about…

For our customers

Hire

Power half of

all hires

Market

The most effective way for

marketers to engage

professionals

Sell

The start of every

sales opportunity

5.4 75of B2B buyers now usesocial media to be more informed on vendors

% 90of decision makers say they never respond to cold outreach

%people are now involved in the average B2B buying decision

Corporate Executive Board 2013 – Winning The Consensus Purchase

Corporate Executive Board 2012 – New Decision Timeline

Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level

The buyer’s process has changed

Social mediais here to stay, embracingits power is the key

57%

of the decision to ‘buy’is now made before any

commercial contact with your business1

1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012

The best Recruiters & Sales people

act like marketers

Social media keeps the conversation going1

…because you need to nurture your audience

Sales is one-to-one, marketing is one-to-many2

Creating ‘followers’ will

fuel success

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if you

have no friends?

Members are 61% more likely to share information as a result of following your company

61%

95% Followers are 95% more likely to respond to an InMail

79% of members are interestedin job opportunities from companies they are following79%

Focus on the right people and

companies

Stay informed on key updates at

your target accounts & network

Build trust with your candidates, prospects and customers

We help our customers building relationships with

their candidates, prospects & customers by helping

them:

OverviewF

ollo

we

rs

Time

Relevant Jobs / Marketing

Career Pages/Showcase Pages

Targeted Media

Employee Ads

Recruiter / Sales NavigatorContent

Updates

BUILD ENGAGE Recruit / Connect

So how does all of this come

together?

How will this help achieve LinkedIn’s

Vision?

THE ECONOMIC GRAPH

LinkedIn Jobsearch

Slideshare Presentation

LinkedIn Elevate

LinkedIn Connected

New skills. Improved skills. Now.

Learn technology, creative and

business skills you can use today.

Careerify is a Talent Acquisition

Platform that allows you to

manage employee referrals,internal

mobility and employer branding in

one simple solution.