Apps Have Become More Important Than

WebsitesWhy is it so?

Smartphones and apps go hand in hand. Mobile apps have become an integral part

of websites because they offer a user experience greater than websites.

People browse internet more through their phones rather than other devices.

In view of all the hype, businesses are seeing deviating from websites to mobile apps.

But how sustainable is this deviation? Businesses those are still unsure of apps

significance, their benefits might be surprising for them.

Ubiquity of Smartphones and App Stores

Smartphones are most used devices all over the world.

People in some parts of the world are still purchasing smartphones and entering into the world of apps.

Smartphones are apps dependent and provide access to thousands of those. Soon, they will become the primary means to access internet.

Considering the ubiquity of smartphones and app stores, it will be wiser to reach out to as big a market as you can with these.

Closeness to Customers Marketing your products through apps

and smartphones is very effective. The more efficient you are at reaching

out your customer base the more successful you will be in your business.

Smartphones are not more than 2 feet distance apart from users making them the most used devices.

With that companies get to place their products close to customers.

Increased Sales

You get more business when you succeed at marketing your products through apps.

Apps allow you to promote business with:

Push notifications Taking direct orders And leaving out no space between the

customer and the company.

More Efficient Service Apps give an attractive opportunity to

companies to ask for customers’ feedback.

All they need is an intelligent customers’ service department.

Without annoying lengthy calls and surveys, they can get people’s feedback via smartphones and improve their products and services.

Better Visibility SEO for websites is getting tougher day

by day. It is still easier to getting your app

recognized among thousands of apps on Apple App Store as well as Google Play Store.

Utilizing social media and print marketing, get your app known among many more easily as compared to SEO on websites.

No wonder due to these and many other attractive reasons, companies have taken a detour from websites and embraced apps

We wouldn’t be surprised if this trend picks up pace

Since smartphones are the next big thing, businesses have focussed their ideas more

on them

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