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Instructed by Kavita Jhunjhunwala.
Key Points• State of the Mobile Web• 5 Reasons for Mobile Websites• Mobile Website Success Stories• Mobile Websites | Industries Benefited• Impact of Mobile Apps• 5 Reasons for Mobile Apps• Mobile Apps Success Stories• Mobile Apps | Industries Benefited
State of the Mobile Web
travel / restaurant searches result in purchase50%
mobile users use mobile devices for shopping75%
mobile searches result in purchase or visit90%
Browsing “websites” on mobile is tough!
Mobile website makes a lot of sense
Reasons why your brand should opt for a Mobile Website
5
Mobile Websites | Benefits
• Universal compatibility• Shorter go-to-market time frame • Integrate with central CMS • Excellent reach with mobile SEO• Higher conversions than web sites
Mobile WebsiteSuccess Stories
Marina Bay Sands
1. Website allowed guests book rooms.
1. Site was fully optimized for smartphones.
2. Why mobile site: Universal compatibility with all types of smartphones.
Marina Bay Sands
Singapore Post
Website offers information on POPStation. Visitors can vote on new POPStation locations.
Why mobile site: It would be troublesome for visitors to download an app just for some information.
Singapore Post - POPStation
Singapore Polytechnic
Blog is optimized for latest versions of leading mobile operating systems. Google Analytics code integrated into blog.
Why mobile site: Integrating Google Analytics into the blog allowed site administrators to track unique visits.
Singapore Polytechnic - Buzz
Industries that Benefit fromMobile Websites
Mobile Websites | Industries Benefited
• Online retailers• Hotels and F&B• Ticketing & Events sites• Travel & Attractions
Impact of Mobile Apps
mobile users would scan mobile tags to get discount coupons30%
smartphone owners use their mobile devices to shop
80%
mobile apps developed in the last 3 years
300,000
Reasons to use mobile apps for your brand
5
Mobile Apps | Benefits
• Accessing device-specific features• Offline access• Seamless user experience• Long-term engagement• Steady revenue through micro-transactions
Mobile AppsImplementation
App allows users to instantly report fires and natural disasters.
Every message is stored in back-end database for analytics
Why mobile app: It allowed citizens to quickly ask for assistance in times of need, with a single tap.
Singapore Civil Defence Force
App allows visitors to browse through list of available discounts and special offers.
Offers are sorted according to location of dealer.
Why mobile app: It allowed retailers to send offers to customers, when they were close to the retail stores.
NETS
App allows service buyers and service providers to connect.
All payments handled securely through the app.
Why mobile app: LUCKiLINK uses GPS to inform buyers about local service providers, which can only be done with app.
LUCKiLINK
Users can submit data through forms.
App specifically supports iPAD.
Why mobile app: Users needed to create forms and submit data on the move, and could only do so comfortably on an iPad native app.
Fuji Xerox
Mobile Apps | Industries Benefited
• High engagement brands • B2B enterprises• Online reservation agencies• Gaming
