Internet marketing and social media can help any startup boost their business when done correctly. One aspect of which its importance sometimes gets overlooked from a

marketer’s end is customer reviews.

Here are 6 reasons why they are important:

1. Getting InvestorsAs a startup, getting investors is an important step. Before anyone agrees to put their

money down, they’ll of course do some research. Be sure that when they do, they’ll see how much customers love you.

Multiple genuinely happy reviews (because they have an eye for fake ones) is a major plus when trying to make a good impression. However, if you happen to receive some bad reviews, be sure to quickly respond in a professional manner so investors see you

have a good work ethic and provide excellent customer service.

2. Driving ConversionsLet’s say you have a satisfied set of 50 customers. If you can convince all of them to

positively review your businesses, your brand will look much bigger and more established than it actually is. By looking the part, you can drive in more prospective

customers.

3. PressPress is a huge asset; it creates awareness and curiosity – two things that can drive

prospective customers and investors in. When you get a call from a reporter, be it from a big time newspaper or a small time blogger, ensure than any press is good press.

4. Social ProofSocial media can be a powerful thing. When happy customers write a review, be sure to share it on your social media channels so you remind fans and followers of your quality product and service. Prospective customers will also be more inclined to trust you when

they see social proof.

5. Identifying Brand AdvocatesMarketing can be quite costly and finding budget-friendly ways to get your brand out

there never hurts. Try reaching out to your most enthusiastic reviewers, thanking them by sending freebies, and building a relationship.

By targeting individuals and having them share a happy experience with you, their social circle and following will eventually know about you!

6. Fitting InReviews can help you see what your strengths are and where you can improve. Look for a pattern in your reviews and make changes based on these. Listening to your audience can help your product/

service satisfy a strong market demand.

To Your Best Online!

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®ingrid@bluedressinc.com865-951-5887