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HOW STORYTELLING STARTUP CAN BOOST YOUR

How Storytelling can boost your startup

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Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

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Page 1: How Storytelling can boost your startup

HOW STORYTELLING

STARTUP CAN BOOST YOUR

Page 2: How Storytelling can boost your startup

NOWADAYS MORE AND MORE PEOPLE HAVE THE DREAM TO START THEIR OWN BUSINESS

INSTEAD OF WORKING FOR BIG COMPANIES!

Page 3: How Storytelling can boost your startup

WHY?

Page 4: How Storytelling can boost your startup

ENTREPRENEURIAL SKILLS IMPROVEMENT

BECAUSE OF

Page 5: How Storytelling can boost your startup

UNDEFINED JOB ROLES

BECAUSE OF

Page 6: How Storytelling can boost your startup

INNOVATION

BECAUSE OF

Page 7: How Storytelling can boost your startup

OWNERSHIP

BECAUSE OF

Page 8: How Storytelling can boost your startup

THAT MEANS THERE’S A LOT OF NEW BUSINESS POPPING

OUT THERE.

Page 9: How Storytelling can boost your startup

BUT IT’S NOT AS SIMPLE AS IT LOOKS!

Page 10: How Storytelling can boost your startup

71% OF THE DEAD COMPANIES

LASTED LESS THAN TWO YEARS AFTER THEIR LAST FUNDING ROUND

MOST DEAD COMPANIES DIED BEFORE RAISING

>$1M

Page 11: How Storytelling can boost your startup

SO...

WHAT’S THE DIFFERENCE BETWEEN SUCCESSFUL STARTUPS AND FLOPS STARTUPS?

Page 12: How Storytelling can boost your startup

TECHNOLOGY BUSINESS

SKILLS

A REAL PROBLEM SUCCESS

IS HERE

A COMBINATION OF A FEW THINGS:

Page 13: How Storytelling can boost your startup

LET’S TAKE A CLOSER LOOK!

Page 14: How Storytelling can boost your startup

A REAL PROBLEM...

Page 15: How Storytelling can boost your startup

WHICH IS A CONFLICT...

Page 16: How Storytelling can boost your startup

THAT NEEDS TO BE SOLVED...

Page 17: How Storytelling can boost your startup

LEADING TO A STORY.

Page 18: How Storytelling can boost your startup

SO, YOU NEED A GOOD

STORY!

Page 19: How Storytelling can boost your startup

BUT… MY BUSINESS DOES NOT HAVE

ENOUGH LIFE TIME… HOW AM I SUPPOSED

TO HAVE A STORY?

Page 20: How Storytelling can boost your startup

YOU YOUR PATH YOUR APPROACH YOUR MOTIVATIONS YOUR REASONS WHY

{ YOUR BUSINESS

STORY

Page 21: How Storytelling can boost your startup

OK, I´VE GOT THAT! BUT HOW CAN I TELL IT?

Page 22: How Storytelling can boost your startup

WELL, LET’S TALK ABOUT

STORYTELLING!

Page 23: How Storytelling can boost your startup

YOUR CONSUMERS ARE THE MAIN CHARACTERS.

THEY NEED OR WANT SOMETHING.

Page 24: How Storytelling can boost your startup

YOUR CONSUMERS ARE THE MAIN CHARACTERS.

THEY NEED OR WANT SOMETHING.

YOU ARE HELPING THEM TO ACHIEVE THIS SOMETHING!

Page 25: How Storytelling can boost your startup

YOUR BUSINESS SHOULD BE AN ANSWER TO ONE OR MORE

CONFLICTS

Page 26: How Storytelling can boost your startup

AND YOUR APPROACH SHOULD BE DONE TROUGH AN

ARCHETYPE

Page 27: How Storytelling can boost your startup

BY THE WAY, THERE’S 12 OF THEM

Page 28: How Storytelling can boost your startup
Page 29: How Storytelling can boost your startup

SO, BETTER SAID...

YOUR STORY IS ABOUT

HOW AND WITH WHICH TONE OF VOICE

YOU’RE GOING TO BRING A RESOLUTION!

Page 30: How Storytelling can boost your startup

THESE FOLKS ARE DOING IT JUST RIGHT:

Page 31: How Storytelling can boost your startup

“I´m planning a Wedding and it’s a lot of work!” “It takes a lot of time!” “There a lot of stuff that

need to be done.”

The Consumer’s Conflict

Example #1

Page 32: How Storytelling can boost your startup

“Don’t worry, I GET IT!”

AS

Example #1

Page 33: How Storytelling can boost your startup

Emotion.me was founded by a couple of entrepreneurs that was getting married while working hard on their business. They didn't have time, so

they hired a wedding planner, which is a very expensive service. Here they've noticed a gap where technology could be applied to make

the life of brides and grooms easier.

Example #1

The Resolution

Page 34: How Storytelling can boost your startup

“Band t-shirts are kinda boring…”

“Is there any innovation that could make it

more FUN?

The Consumer’s Conflict

Example #2

Page 35: How Storytelling can boost your startup

Let’s mix SKULLS with CUPCAKES!

AS

Example #2

Page 36: How Storytelling can boost your startup

Example #2

The Resolution

Johnny was a guy who thought band t-shirts were way too dark and boring. He decided to put some cupcakes on it as a joke. Guys thought it was funny, girls thought it was cute. He started to sell them from his truck and after a

few years he opened shops he calls “Bakeries”.

Page 37: How Storytelling can boost your startup

“I want to share things on the internet

but I don’t want people I know to see it.”

“Facebook has too many social rules… Boring.

The Consumer’s Conflict

Example #3

Page 38: How Storytelling can boost your startup

LET’S SHARE ANONYMOUSLY!

AS

Example #3

Page 39: How Storytelling can boost your startup

Some people got sick of the fact that all the motivation there is behind social networks content publishing is ego and vanity. Whisper arises an anonymous social platform for

people who want to creatively share and connect with others over experiences, feelings, thoughts and dreams that they can't communicate anywhere else.

Example #3

The Resolution

Page 40: How Storytelling can boost your startup

NOW IT´S

YOUR TURN!

Page 41: How Storytelling can boost your startup

WHY DOES THE CONSUMER NEED YOU?

THE CONFLICT

Page 42: How Storytelling can boost your startup

HOW IS IT GOING TO BE YOUR APPROACH?

THE ARCHETYPE

Page 43: How Storytelling can boost your startup

WHAT DO YOU DO TO HELP THE CONSUMER ACHIEVE THEIR WISHES?

YOUR PRODUCT/SERVICE

Page 44: How Storytelling can boost your startup

GOOD LUCK!!!

www.lukso.com.br