For more than a decade, the Web Globalization Report Card has helped companies answer hundreds of questions, such as:

• How is our global website doing compared with our competitors—and why?

• How do we design a website to best manage diverse brands and diverse locales?

• What languages should we support?

• How should we manage global and social navigation across country/region websites?

• What common mistakes are companies making with their global websites?

• How do we best implement geolocation to improve the global user experience?

• What emerging trends should we be aware of?

Th is report, now in its thirteenth annual edition, answers these questions and many more. Th rough website profi les, loaded with screen shots, you’ll learn which practices to emulate and which to ignore. Companies use this report to benchmark themselves against competitive and “best of breed” websites. It is an invaluable resource for any company doing business across borders.

Take the guesswork out of website globalization

Report details:Pages: 375Visuals & Exhibits: 150+Format: PDFLicense: Enterprise

Also included:• Two paperback copies of the new book Think Outside the Country• Report: Mobile by Design: Strategies for Mobile Globalization• Report: Geolocation for Global Success• eBook: The Art of the Global Gateway• One copy of Language Connects People print

To purchase online, visit www.bytelevel.com

Company insights and best practicesTh e report includes more than 150 real-world screen shots of best (and poor) practices. For example, you’ll learn:

• Exactly how IKEA improved its global website over the past year.

• Th e latest innovations in machine translation, including examples from Adobe and Intel.

• Why Nissan is now the best global automotive website.

• What languages Amazon now supports and how it markets itself around the world.

• How many languages companies such as Apple, GE, and Siemens currently support.

• How NIVEA localizes its visuals for diff erent countries and cultures.

• Th e best (and worst) icon to use for your global gateway.

• Th e changes Philips made to its website over the past year to propel it past 3M.

• When will the travel & hospitality sector stop using fl ags for their global gateways?

• Why Bayer is now the best global medical website.

How this report is usedTh is report is used by marketing and IT executives not only to improve websites but also to raise awareness throughout their companies of the importance of web globalization. In addition:

• Companies use this report to benchmark themselves against the leading global brands and better understand the major global trends in languages, localization, usability, social, and mobile.

• A number of companies have adapted the Report Card methodology for internal benchmarking purposes.

• Web design fi rms rely on this report to improve their understanding of web globalization practices so they can better serve their clients.

• Translation and localization companies use this report to target prospective clients and improve web globalization services for their clients.

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The 2017 Web Globalization

Report Card Bundle

The Report Card includes a collection of actionable reports and books: • Two paperback copies of the new book Think Outside the Country• Report: Mobile by Design: Strategies for Mobile Globalization• Report: Geolocation for Global Success• eBook: The Art of the Global Gateway• A copy of Language Connects People print

For an additional fee, report author John Yunker will create a customized presentation based on your questions to present either online or in person (travel not included).

To purchase online, visit www.bytelevel.com

Past purchasers of the Report Card include:

Some companies have purchased the Report Card for nearly a decade. If you’d like speak with a past purchaser of the Report Card, contact John Yunker at jyunker@bytelevel.com.

• Localization & Social• Methodology FAQ• What do the scores mean?

Part IV: Website Scores

• All website scores• Global navigation leaders• Country codes • Icons improve usability• Wave flags with caution (if at all)• Language identification remains (unfortunately)

a niche technology• Geolocation • Leaders in global consistency

Part V: Website Highlights by Industry• Industry leaders• Automotive• Consumer Goods• Consumer Technology• Delivery Services• Diversified• Enterprise Technology• Financial Services• Luxury• Professional Services• Retail• Travel & Hospitality• Web Services

Table of Contents• Web globalization in interesting times• The top 25 global websites

Part I: Notable Trends & Best Practices

• The emergence of decentralized web teams and content creation

• Websites embrace local social content • An emerging (and incorrect) global icon • A busy year for website redesigns • Websites responding to cultural and national

events• The battle for your email address• Chinese isn’t just for China anymore• The trouble with overlays • Surveys go local • The emergence of the currency gateway• The benefit of a centered logo • Data as a limited resource • Geolocation dominates as an effective global

navigation tool• “Naked” machine translation • Is this the year for top-level domain names?

Part II: Language Leaders and Trends• The average number of languages your website

should support • How to reach 95% of all Internet users• Language leaders• Website globalization is a journey • Websites gaining languages; websites losing

languages• Language totals for all websites• Most popular languages• What are the global languages?

Part III: The Websites and How They Were Scored

• How websites were selected• The websites• Scoring methodology• Global Reach (Languages) • Global Navigation • Global/Mobile Architecture

An optional conference call to benchmark your website

For an additional fee, report author John Yunker will prepare a customized conference call to share key findings from the report and, if your company is included in the report, share in-depth recommendations. If your company is not included in the report, he will review your website during the call, pointing out best practices and room for improvement. Every phone call is customized to the client’s needs. Learn more at www.bytelevel.com.

150 Companies Included3MABBAccentureAdidasAdobeAir FranceAirbnbAllianzAmazonAmerican AirlinesAmerican ExpressAppleAudiAutodeskAvisAvonAxaBayerBBCBMWBooking.comBritish AirwaysBudweiserBurberryCanonCapgeminiCartierCaterpillarChevroletCisco SystemsCitibankCoca-ColaDellDeloitteDeltaDHLDisneyDyson

eBayEli LillyEmiratesEnterpriseErnst & YoungExpediaFacebookFedExFordFour SeasonsGEGilletteGoDaddyGoogle GucciH&MHeinekenHermèsHertzHiltonHitachiHondaHoneywellHotels.comHPHP EnterpriseHSBCHTCHuaweiHyattHyundaiIBMIKEAIntelInterContinental Hotels Jack DanielsJanssen/J&JJohn Deere

KayakKhan AcademyKleenexKLMKPMGLand RoverLEGOLenovoLexusLGLoréalLouis VuittonLUSHMarriottMarshMasterCardMcDonald’sMercedesMerckMicrosoftMiniMoët & ChandonMTVMUJINestléNetflixNikeNikonNissanNIVEAOraclePampersPanasonicPayPalPepsiPfizerPhilipsProcter & Gamble

PWCRalph LaurenReebokRoyal CaribbeanSamsungSanofiSAPSiemensSixtSmirnoffSonyStarbucksSteelcaseTeslaTexas InstrumentsThomson ReutersTiffanyToshibaToyotaTripAdvisorTwitterUberUNIQLOUnited AirlinesUPSVisaVOA NewsVolkswagenWalmartWestern UnionWikipediaWorld BankXeroxXiaomiYahoo!Zara

Byte Level Researchwww.bytelevel.com

phone +1 (760) 300-3620

Contact: John Yunkerjyunker@bytelevel.com

Take your website global with confidence

About the Author

John consults with many of the world’s largest multinational corporations, providing web globalization training and benchmark services. He authored the first book devoted to the emerging field of web globalization, Beyond Borders, as well as Think Outside the Country.He writes the popular blog Global by Design: www.globalbydesign.com.